April 1, 2020

Content Marketing Platform Comparison Adobe Marketing Cloud vs Marketo

In this video we are going to do this
marketing automation platform comparison adobe marketing cloud versus Marketo –
brought to you by Excel Performance Media. Marketing automation allows the
marketer to automate repetitive tasks, exclude human error, manage complexity,
and measure and optimize all marketing actions. It makes the business benefit
from the leverage technology and Big Data provide by to a/b split testing,
campaign optimization, follow-up messaging via autoresponder, behavioral
targeting and much more. So, what are the differences between marketing automation
and CRM and marketing and sales funnels? One of the main differences between
these two types of systems is who they target. Primarily CRM software is client
focused while marketing automation software is marketing focused. A customer
relationship management system saves documents and keeps track of information
such as a clients or potential customer names and addresses including phone
numbers and interactions with the customer whereas the mission of
marketing automation is to close the deal with the client by various means
such as deploying marketing funnels and sales funnels. Let’s begin with the Adobe
Marketing Cloud review. Adobe Marketing Cloud consists of a set of advertising,
targeting, analytics, social media optimization, manage user experience and
content material management merchandise geared toward the marketing sector and
hosted on Amazon Web Services similar to different Adobe cloud services, the Adobe
Creative Cloud for example. The adobe marketing cloud grants unlimited access
to online updates to users with valid subscriptions, to download the complete
series and use it at once on their end. Now let’s do Marketo review. This
marketing solution is a software as-a-service built to help corporations
automate and track marketing engagement tasks and workflows. Its focus is on
account based marketing including but not limited to digital advertisements,
web management, email mobile marketing, social marketing and analytics. Its
tailor-made solutions in sectors such as manufacturing, advanced education, health,
care, technology, financial services and the company has over 1,000 employees
around the world. Its headquarters are in in San Mateo California. For how to make
best use of each one of these marketing platforms so that you learn how to
structure the funnel stages and much more click the link in the description
of this video. Feel free to share and subscribe to this channel if you want to
stay tuned when we release further relevant information on top marketing
automation platforms.

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