April 9, 2020
Content Marketing Platform Comparison Activecampaign vs Infusionsoft

Content Marketing Platform Comparison Activecampaign vs Infusionsoft

Iin this video we are going to do this
marketing automation platform comparison Activecampaign versus Infusionsoft
brought to you by Excel Performance Media. Marketing automation allows the
marketer to automate repetitive tasks, exclude human error, manage complexity
and measure and optimize all marketing actions. It makes the business benefit
from the leverage technology and Big Data provided by to A/B split testing,
campaign optimization, follow-up messaging via auto responder, behavioral
targeting and much more. So what are the differences between marketing automation
and CRM and marketing- and sales-funnels? One of the main differences between
these two types of systems is who they target. Primarily CRM software is
clienting focused while marketing automation software is marketing focused. A customer
relationship management system saves documents and keeps track of information
such as a clients or potential customer names and addresses including phone
numbers and interactions with the customer whereas the mission of
marketing automation is to close the deal with the client by various means
such as deploying marketing funnels and sales funnels. Let’s start this
comparison with the Activecampaign review. Integrated email marketing,
marketing automation and small business CRM. Activecampaign combines various
factors of small business advertising into an integrated and person friendly
platform. With this device you can seamlessly create lovely and tasty
emails, use social media advertising, discover greater records approximately
your contacts and observe advertising automation generation that previously is
unreachable for small organizations. Over hundred thousand customers worldwide
accept as true with Activecampaign to help develop their corporation. You do
no longer have to have a credit card to set it up. You can install Activecampaign immediately with over a hundred and fifty integrations. The device
connects you with the services you love. Human beings everywhere in the world
also love the devices short pleasant and useful aid. Activecampaign features include: Add
live e-commerce data and embed videos to your emails, advanced targeting with list
segmentation, automated follow-up series, custom forms for landing pages, built-in
integrations with more than 200 external services, campaign reporting, contact
reporting, list reporting. CRM and sales automation, drag-and-drop email builder,
dynamic and conditional email content, easy to customize pre-made email
templates, one-on-one training phone support, email support, live chat support
automated marketing, send broadcasts, smart follow-up series, SMS marketing,
social media monitoring, behavioural automation, geo tracking, on-site tracking
and in-app tracking, contact filtering by gender, age and location. Now let’s review
Infusionsoft. Infusionsoft is used by over 23,000 small business owners that
need their businesses to get organized, save time and increase revenue.
Infusionsoft was built exclusively for small businesses whether a business is
based online only or a retail storefront on a physical street or a hybrid version
of both, Infusionsoft cuts it. The user is enabled to use its numerous streamlined
integrations to connect it with literally every third-party software. Use
the tool to map out each step of the sales and marketing strategy as well as
automate repetitive tasks such as follow up. With Infusionsoft it is possible to
nurture leads, scale personal interactions with clients through
behavioral messaging and its marketplace is full of beautiful templates. There is
also an option to start from scratch just in case of business wants to create
its own. Infusionsoft also allows to centralize all customer interactions and
daily activities in one place, get new leads, turn them into customers, sell more
online and collect payment using one centralized system, and improve
productivity. Infusionsoft is a cloud-based service that coordinates all
the tasks many companies and entrepreneurs would prefer not to manage
themselves allowing users increase sales stay organized and save time when
processing basic business tasks. By automating sales and marketing
efforts of a business Infusionsoft enables the user to have consistent
brand awareness throughout all campaigns and individualized client experiences.
This system is proven to boost reputation, provide professional and
efficient service. By centralized contact information storage Infusionsoft
enhances the efficiency of sales groups and eliminates redundant sales tasks.
Data can be accessed from multiple various devices including but not
limited to smartphones and tablets and is completely secure. The platform fully
integrates with powerful marketing tools to connect with leads through social
media email and offline channels to create engagement interaction and
relationships enrich leads. Infusionsoft provides e-commerce tools needed to
create a storefront or order pages invoicing and collections and do post
purchase follow-up. Infusionsoft combines all these features mentioned
above all of which a company needs into one efficient platform. Infusionsoft Pro
automates sales marketing and business processes. Customizable lead capture
forms allow lead segmentation into smart lists. The campaign builder allows
workflow creation that automatically triggers personalized email sequences
all based on customer actions. Like this clients do feel taken care of and looked
after. For how to make best use of each one of these marketing platforms so that
you learn how to structure the funnel stages click the link in the description
of this video. Feel free to share and subscribe to this channel in order to
stay tuned when we release further relevant information on top marketing
automation platforms.

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