September 17, 2019
Common SEO Issues With Ecommerce Websites

Common SEO Issues With Ecommerce Websites


Hello. Today I’m going to be talking about
some common SEO issues that I see a lot with e-commerce sites. I’ve got five issues here
that are really common with sites that sell products online, and in ironing them out,
you can actually make a real difference to your SEO. First of all you’ve got your URL structure.
Now this is surprisingly common, and in fact a lot of sites don’t realise that their URL
structure is important or that it could be better optimised for search. By having a really
clean and clear structure, so a directory and then the product, or category and the
product, rather than having lots of different directories and a really long URL, or unnecessary
code in there and text and numbers that just aren’t needed, if you keep this nice and clean,
it’s better for both search engines and users and helps them both to navigate your site
and understand where things are and what’s important, and at what level of the site they
are in. So this is really important, and it’s well
worth getting that structure set up, even if it means a little bit of technical coding
to change the way things are. It would be worth it in the long run. Just make sure that
if you’re going to change an existing URL structure, that any of the old URLs are appropriately
redirected so as not to lose any of that value or lose search engines or visitors in the
process. The next one is image alt tags. Now this is
particularly common with e-commerce sites, because there are so many images on the site.
With typical sites that don’t sell products online, it’s a lot easier to make sure that
every time you put an image on you’ve got an alt tag, and it’s got the appropriate name.
But with e-commerce sites, when you’re uploading products in bulk and products come and go
regularly, you quite often see that the alt tags are neglected, and they aren’t optimised
if they are there. So it’s important to remember that this is
an important part of the page, and it helps search engines gain an understanding of what
the page is about, and more specifically, what the image is of. And it’s also good for
usability and users who can’t see the images on the page. So it’s an important one to remember,
and if there’s any way that you can go through the site and make sure that all of your images
have got nice optimised alt tags that clearly identify what the image is about, then it’s
going to make a difference. The next one I’ve got here is about mobile
sites, and I put responsive design here, because with e-commerce sites it’s really important
that your site is accessible to both desktop and mobile users and everything in between,
which is why responsive design is a really nice touch for an e-commerce site, meaning
that anyone can use your site on any device, and it will load and render properly. There’s
nothing more frustrating than when you’re on a mobile and you’re trying to buy from
a site that just doesn’t have a mobile optimised site or a responsive design site, and you
can’t tap the right targets. You can’t find what you’re looking for, and it’s just not
designed for a mobile experience. You’re going to lose business if you have
a site like that. So it’s really important to consider mobile users because they are
climbing dramatically, and they’re every bit as important, if not more important, than
your desktop users. So it’s important moving forward that you get that right. Next I’ve got thin content, and I’ve put here
about product descriptions, because some of the most common places that we see duplicate
or thin content is in product descriptions, because it’s very difficult sometimes to talk
about different products when there are only slight variations perhaps to other products
on your site. But it’s really important that you do have enough unique textual content
on each of your pages, and this includes your products. So sit down and write as much as
you can about your products, and make sure that you’ve got 250 plus words on each page,
300 plus if you can. And make sure that it’s unique to that page and isn’t a duplicate
from another similar product. Keep it completely unique, nice unique product descriptions,
unique to each page and to your site. Lastly I’ve got URL parameters. Particularly
with e-commerce sites you will often see different URL structures and tagging, things added in
order to categorise different products, which can cause duplication issues. It’s really
easy to deal with these. If you’ve got a URL structure that means that you have to have
URL parameters, you can make sure that search engines don’t index them as separate pages
in Webmaster Tools or via robots.txt. So it’s really important to get that right and make
sure that you’re telling search engines what is unique content and what they shouldn’t
be indexing. So this is just a few issues concerning e-commerce
sites, and there are a lot more. But hopefully, if you can iron out these things, it will
actually make a real big difference in terms of search. It’ll help you users, and it’ll
give search engines more relevancy about your pages, and it’ll make it easier for them to
find what they’re looking for, which ultimately is going to help you in the search engine
results pages. So thanks for listening, and follow us with
the social profiles at the end, and I’ll see you again soon.

3 thoughts on “Common SEO Issues With Ecommerce Websites

  1. Is your shopping site prepared for the January sales?

    Emma looks at how you can solve the most common SEO issues for Ecommerce sites in this informative video.

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