March 29, 2020
CEOwise Words with Adriaan Rootman – How to approach Google Adwords with an eCommerce website

CEOwise Words with Adriaan Rootman – How to approach Google Adwords with an eCommerce website


How do you approach Google Adwords? There’s a few ways of doing it, there’s re-marketing where your banner would actually follow someone around on whichever website he goes to, he
still sees your banner. Once they come to your site once. Yes, so then guys think you advertise the
whole time but it’s actually free advertising. It is free advertising, because it’s just following you and you only
pay when you click on it. Exactly, you don’t pay per impression so that’s
incredible. It’s great for brand awareness.Yes and the
Google paid ads it also works but it’s expensive for in my line where you have to put the high
end brand names, you’re competing with people that are prepared
to pay a lot per click. and what about YouTube advertising, because
that’s relatively cheap in South Africa at the moment. Yeah, that’s something I haven’t tried yet, but
definitely something to look at. I think we need to talk. Yes.

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