April 4, 2020
[Case Study] How Jace Beeny used messenger to generate a 17.8X ROAS | EP 124

[Case Study] How Jace Beeny used messenger to generate a 17.8X ROAS | EP 124

This is the Marketing Natives
providing actionable ways to grow, improve and succeed in your business and now
your host Christian and Aaron Hey guys welcome to another episode of
the Marketing Natives this is a special episode and it’s actually our first that
we haven’t ever recorded here locally in Allen Texas Jace is over in Utah and
you’ll find out a little bit about him in a second but Jace has been working
in digital marketing for a while we actually met I believe through Rick
Marody’s course for Facebook Ads Jace has been killing it on on Facebook
and we’re actually friends personally on Facebook and just talk back and forth
and what’s really cool is Jace says has some amazing results that was actually
just brought out by Facebook as a case study so we’re super excited for you
guys to find out a little bit of about him Jace welcome to the show yeah thanks
for having me and I’m excited that I didn’t have to go all the way out to
Texas to film it because I don’t make it out there very often so glad to be doing
the first zoom:1 yeah and like I said most of ours are
local because we just kind of get local businesses so yeah I mean but if you
ever make it to Texas we can record here too then it’s fine put it on my list
put it on my list awesome so this is and we have some we just have some
information about you we’re just gonna let everybody know that this is just
all just a regular conversation but one of the things we found out was that you
started doing digital marketing SEO when you were 15 yeah yeah eight years I
was I would be big I was like the kid that would run around from business to
business and I would knock on their door and I’d be like dressed up in church
clothes and things like that and I would try and sell them SEO services for like
no joke 25 two hundred dollars a month and so whenever I got a client it was
like amazing but that was what I did instead of getting like my first
fast-food job or anything like that so I would I would help them rank in like the
it’s called like the map hacker that you know the like a couple of I don’t know
how it is now I haven’t looked into SEO in years but I used to try and rank in
like the top three on maps for different little businesses and that’s what I
would that’s what I’d go around selling that’s awesome how did you get or where
did the idea come from to start doing SEO at
such a young age my dad bought me a course actually I don’t remember whose
it was or anything like that but yeah there was a whole course on starting up
your own SEO agency and that’s what you are gonna be selling so watch that and
I distinctly remember the summer that I was about to like have to get a job and
instead I watched that and decided to try and go sell myself like and these
services so that is awesome in speaking of courses when did you have what age
did you jump in and find on Rick’s course because that’s kind of how our
paths crossed yeah I think I was Rick wasn’t the first one the first the first
Facebook Ads guy that I watched I think I was 20 20 maybe 21 because it wasn’t
too long ago two or three years ago three years ago that I found Rick’s but
other than that I’d kind of just messed around with Facebook ads on my own I’m
the type that just jumps into a platform and starts messing with things and I was
I was working at a digital marketing agency so I just kind of asked my boss
hey can I just go go try this out on some clients and if it works we’ll turn
it into a service and he was like yeah go for it
no yeah so I was I was learning Facebook Ads and then I think I’m sure I’ve taken
a couple courses or maybe watch some YouTube videos
the name Dan Henry floats around up in my head even though I don’t follow him
anymore I think he’s the one that like first introduced it to me and then I
just yeah I started learning on my own taking more courses and picking up more
clients cool so as far as taking this conversation there’s some fun
information or some just family and background information I want to cut
like we should talk about first just cuz we have some questions from that and
then let’s get into more about the campaigns and then specifically your
campaign that did really well and I just want you to walk us through specifically
like what did you do how did you land the job how do you create that funnel
how’d you get those leads how the heck did Facebook contact you and so we can
go into into that stuff and in a little bit I think that’s why everybody is
probably clicking on this episode as we listen to it
so I’m actually reading some of this stuff there’s a couple of things that I
mean I aligned with a lot of the things that you have here which is really cool
about your family but it also says that you’re debt-free and an investor I don’t
know if that’s still active or not but then you also want to help make your
family pursue their dreams to be more successful too can you talk a little bit
more about that area of your life yeah I’m guessing you’re reading my
LinkedIn right LinkedIn your website so to be fair that is a vision statement so
not everything is necessarily active it’s what I’m hoping for everything to
be active but yeah as far as um my coming out my family and I think I had
some parts in there about helping my grandparents retire if it’s not on there
I’d like you know I need it to be on there I’m like helping my parents become
financially stable and retire eventually just where I realize that can do a lot
for myself but if I’m just doing it alone who cares and I’ve just always had
a really close relationship with my family so it doesn’t feel right if I
were to go out and become successful and not help them you know right and you’re
not you’re no longer with another agency at this point you’re all yeah yeah I so
I worked at a digital marketing job for like three years hired me in high school
gave me a shot still really good friends with my old boss and then I left like
two and a half years ago and just started taking clients on my own start
up my own quote unquote agency has always been the dream to work on your
own and be your own boss I think so and like when I quit my boss said yeah I
kind of knew this was gonna this was when I hired you I know you’re gonna be
here around here for for too long I just don’t think I was able to really
articulate that that dream that goal until it was three to six months before
I left very cool and so Quantum okay to clarify
it in the Quantum media was the company that you worked for the passwords that
actually would yes so that’s actually my agency I do not market it I do not
promote Quantum media that is the LLC that I have for tax purposes everything
that you’re everything that I promote is myself when you work with my agency you
work with me got it okay and we probably have some questions from that too but
that’s I was wondering because I know that like your website everything in all
the trials back to Jace and then yeah I saw the Quantum media and I was like
wait is that just just the text just the tax strategy everything I knew is
personal branding so very cool okay so let’s jump into this campaign and I
don’t know where exactly that’s gonna take us but I’m just like let’s just
throw it over to you and explain a little bit about this campaign that
we’re talking about give us some background about how you landed the the
client what you what you did there and the results which will publish all the
results on the the show notes page guys so you can see him but Jace gonna
explain this to us as well they’re insane so I hope he gives us some really
good insight to this and hopefully he’s got something to share with for for you
guys as well later yeah I’ve got something really special for later but
yeah that I landed the client I actually knew me from my old digital marketing
job I was doing not quite the same thing but pretty close and when I left the
company like 6 months later they’re like yeah we left your old agency and we want
to work with you so they’re an active client of mine this exact campaign
wasn’t like a project per se it’s just part of an active ongoing relationship
with the client but the campaign is actually very simple when I was setting
it up I was kind of thinking this is this is really simple but it is just a
click the messenger ad that pulls up a little message and says something along
the lines of hey we’re having X sale we did our first one for a Memorial Day and
instead of giving them the information right there we make them opt-in on mini
chat saying hey can we send you like the discount code can we send you
the sale information there’s a big button and it’s you know yes send it to
me and they click it so that opps them in and then we just flat out give them
the sale info okay use this code it’s buy one get one 50% off it’s good till
Tuesday night and then we just put a little link to the shop and that’s
pretty much the front end of the campaign after after a minute I’ve got a
little timer set up so that after a minute what it does is it goes and ask
them hey something along the lines of hey we’ve got a VIP group that we send
like another group isn’t the right way we’ve got a VIP list that we send when
we ever whenever we launch a new product or whenever we’re having a big sale you
want it you want to join our VIP list and it’s just a little yes or no option
inside a mini chat if they say yes then they’re gonna get all of our follow-up
sponsored messages and stuff about future sales or the sale ending or
something like that they hit no then we just don’t you know promote anything to
them so yeah the the many chats side of it they’re like the bots flow is
actually incredibly simple and then the ad is dead simple as well we just took
the banner that the client was running on their page and instead of promoting
you know big on the banner later Memorial Day Sale use code Memorial
Memorial Day 2019 or whatever it was we just took that exact same banner and
instead of giving them the information is that show me the deal or something
like that and that’s what the image we ran is the Facebook ad and all through
the case that I think on the case study we were pretty transparent about what we
did so much so that people are always asking me like what else did you do I’m
like that’s that’s it you know you set up a simple ad saying we’re having a
sale and you hook up a bot that they have to interact with to get the info of
the sale and you just run that to warm audiences you know people who have
either bought from you before people who are having gauged with your list we run
a little bit of cold traffic through it but it’s not a focus on the spend since
we only do it once every couple months whenever they’re having a giant sale
so okay couple questions from that you talked a little bit about audiences and
I wanted to focus on that when you say warm audiences obviously people have
purchased website traffic it’s at you what kind of numbers size-wise were you
looking at as far as people who had purchased in the past and then website
traffic because obviously I think anyway it would have to be a pretty good-sized
amount of traffic for you to focus a lot on warm versus you know a little bit of
cold too so it sound like they had a good brand a little bit already correct
yeah definitely like this isn’t something that you go out with a brand
new dropshipping store and just launch and it just does money this is for more
established brands for sure I think they only had maybe a list of eight to ten
thousand people who have previously bought from them and then are and then
like we did our website traffic and that’s good because they you know
hundred thousand a month or something like that I forget the exact
specifications and then people who are just engaging with our brand watching
our videos over the past I did like three to six months I think I did I
think I did three months of watching videos and six months of just raw
engagement and so yeah we had hundreds of thousands of people that we could
potentially target and a lot of brands a lot of the bigger ones do especially if
you’re if you’re spending money on Facebook ads and the beauty of that is
okay maybe like when we launched the campaign we were spending I think we
were trying to spend a thousand dollars a day and Facebook just wouldn’t quite
spend at all yeah well Facebook wouldn’t quite spend at all but even if this is
just you know you’re you’re just getting started you’ve only got some small
followings you go out and you set this up for twenty five fifty dollars a day
it just gives you that extra that extra boost to any you know Thanksgiving Day
sales or Labor Day sale you know whatever whatever promotion you’re
running and this can be completely modified to it so with the I was gonna
say with that traffic how long did you guys run that campaign was it just over
that Memorial Day weekend only and you just set it up ahead of time and it was
over to those three or four days or week you guys just prepping for that kind of you know pre-sale before Memorial Day or how long was that going I think it was like a
five day campaign I forget it like if Memorial Day
was on Monday I think we started it like on Wednesday or Thursday when the sale
started and then one of the cool things that we did actually which was on
Tuesday the day after Memorial Day we sent out a sponsored message to
everybody who had opted in and except for the people who you know chose not to
get the follow up messages saying hey you know we had a lot of people message
us that they missed the sale because they were out doing things on Memorial
Day so we’ll extend it for one more day and that got that’s what took like I
think we got like an 85 times return on ad spend on that sponsored message Wow
on that follow-up I have to go check my own case study notes ways it looked I
think that’s what it was cuz you guys had like a 18 or something on the front
and then you know it was a crazy number for the for the back side yeah so that
was just it was a good little add-on like a okay the sale is over we’re gonna
extend it for a day and we’re gonna blast that to a bunch of people for like
I think it was a penny a penny and a half per message to send out that
follow-up of hey we’re extending the sale Wow and that’s probably I’m correct
me if I’m wrong but probably one of the best campaigns that that company has
ever ran as far as return and yeah definitely definitely our sponsored
message follow-ups always just crush it I mean like our retargeting and things
like that do amazing but not like that yeah also won’t ask you about do you
have anything else regarding nurturing of those people who maybe signed up for
it but did not use the discount or coupon or anything like that you know I
haven’t gone that granular we do send the sponsor follow-up and they are on
our many chat lists for all the future sponsored follow-ups so other than some
some engagement ads that we run because you can do an export of the love
everyone who opted in and so you can make your own little an engagement ad
targeted just to those people for later but that you know they it’s building
subscribers and I’m not I’m not a big broadcast guy like I don’t manage any
broadcast or email blasts or anything like that I only handle paid I know that
a handful of people will go out and do broadcast the people after they’ve opted
in through an ad or something like that but this was definitely like a like get
them to convert quickly type of campaign and had you tried this type of campaign
before with like previous clients or if this was just more like oh I guess what
was your strategy whenever you sat down was this you work with the team or was
it you came up with they just kind of mapping it out and saying okay I think
this is our best place to market or if you proven it you know maybe on a
smaller scale somewhere else and that’s what made you think to do this route or
how exactly do you come up with that so I wish I actually came up with this
campaign I was sitting down with the the clients team and we were outlining what
we were gonna do for the Memorial Day promotion because I always do big sales
and we usually spend a pretty decent amount of money promoting it and they
said we’re gonna try this this idea where we’re not gonna give them give
away the the code and the in the info of the sale if somebody has to opt-in to
our e-mail to get it and I was like oh that’s that’s a really good idea let’s
let’s implement that with messenger as well and now that’s pretty much how
exclusively how we run our deals it’s only through messenger I through
that strategy of cuz like like if you go and like Black Friday’s coming up
everybody’s gonna have their Black Friday coupon code plastered all over
their website right yeah so instead of doing something like that we were making
it so that they had to opt in to our email or our messenger because I added
that in but we were there the base plan was to make them an opt-in to our email
list to get that coupon code and to get the actual like discount information so
there was kind of that that curiosity factor of we’re having a big Memorial
Day sale we’re not telling you it’s buy one get one 50% off we’re only letting
you know that we’re having a big one and you need to opt-in and then we’ll send
you all the details through email so we took that idea that their team had and
implemented it with messenger and with actual Facebook Ads to reach more people
it’s funny because you say that right now and it’s like wow that’s so simple
like it’s just like a no-brainer but then it’s like I honestly out of all the
campaign’s or things like that I’ve maybe heard something like that maybe
once but even then like I’ve never really heard about that it’s just more
of like okay we’ll just deliver it on the thank you page we’ll deliver it on
the email but nothing like specifically like the way that you guys are doing it
and it’s I feel like it was just a tweak but that tweak obviously had a huge
impact yeah because I mean we could have just ran a regular Facebook ad saying
use this code you get by one 50% off blah blah blah and it would have just
been another regular campaign and I wouldn’t have built up a huge subscriber
list and have all this follow up and it probably would not have gotten the
return that we got no because I’m just thinking about it now as a user if I
click in there and I say yes now I’m kind of like intently like asking for
something versus just like oh I have this code and I’m just clicking a button
so it’s like I went through all these steps I really want it so now you guys
have really intentional shoppers so I mean it’s really it was so simple but
it’s just as I’m saying I allows that mean it’s really just genius
psychological you know trigger there and I’ve like giving this away at a like
I’ve shared the strategy and stuff out of like a live presentation I could tell
the entire audience was sitting there thinking really this is what we were and
it’s like yeah it’s that simple it works because yeah when I was as I said when I
was making it it was like this this seems too easy but yeah now something
that we just do because it works and okay so we covered a little bit about
the campaign if you want to touch more on the campaign but I’m really really
curious to hear about like did you submit something to Facebook to Facebook
reach out to you guys like how exactly did you get that cool spot on Facebook’s
website yeah so kind of a mixture of both I’m sure you are aware of all of
the jokes and I’m just gonna leave it at jokes that is said about like Facebook
reps talking with them and all that and I had been talking with this rep on
behalf of this client for probably like three or four months
and every call was just alright yeah I’ll make sure to turn that little
setting on and yeah just a bunch of calls where it wasn’t really that great
yeah and then I just casually mentioned oh yeah we just ran this this Memorial
Day campaign I got like a 18 times return and our sponsored message was
like 85 times returned and like she whoa stop excuse me
what happened what’d you do okay tell me about that she’s like do you want to
want me to submit that to our success stories team they they probably love it
if you could just put some of the information together and like some some
data for me I was like oh yeah like send it over to them and I think like two
days later they’re like yeah we’re gonna they sent me this huge form to fill out
it took like two or three months of back and forth and drafts and just everything
but yeah I just kind of casually mentioned it I mean I on purpose but I
casually mentioned it to to the one of the two are like our Facebook rep and
she was all over it iPhone somebody’s calling me but um yeah I I don’t think
that they are actively looking for different stuff I think you need to be
like talking with a rep and it’s it’s nice that we have that relationship
there because we we ask for things and there’s been times where like I got like
locked out of an account or something and she was able to help me out so as
much as they don’t provide that many great ideas it’s an awesome contact to
have and if you drop enough good results on them you know one of them I stand out
dang and have you tried this strategy with other clients I mean I know a big
focus for you or a lot of focus I don’t know if it’s specifically what you do is
ecommerce I don’t know if you do any other Legion or anything like that but
have you tried this on other e-commerce clients the chatbot startegy or the success
story strategy the chatbot one? the chat buster mmm yeah unfortunately it’s
actually pretty hard to get clients to bite on this whole chatbot thing as
crazy as it is and I can link to a Facebook success story and they’re like
yeah we have to implement it on the site and all that but well yeah I know I’ve
tried it and I probably ran six or seven campaigns with that model and they all
get 13 it’s return on that spent and people are
still struggling to sign up with it I don’t understand I okay to be fair when
I when I take somebody on and I want to do chatbots for them I do like
everything chatbot so I’m doing remarketing and retargeting and and I’m
going in and trying to put popups on their site that late that pull them into
messenger and all that and so I think that I might be selling to too much
right there and it’s not just like hey let’s set up this one little campaign
you know it’ll be funny so that might be some of the resistance there which yeah
I guess I can understand that too they’re like we don’t want to put all of
our eggs into one basket and just say that the messenger is the end-all be-all
I guess we have this here in the notes anyways like systems that you’ve used to
scale established businesses giving a free audit I understand that so give a
free audit for his business or his clients business and let them know if
they’re scaling pay traffic is the right move for them is that just a like a
general like a lead magnet type of strategy for you as an agency to see if
it’s the right fit for you to bring somebody on or is it just more of a
customer service aspect or is that like just a yeah it’s um I end up saying no
to a lot of people that want to work with me at least 10 15 a month and a lot
of that is based off of just I asking about their business I see how they how
they’re doing if they’re not at the that the level that I usually play at then I
turn them away and then if they are usually spending 50 to 150 grand a month
on ads then I’ll go in and do an audit and make sure I’m not jumping into like
a dying account or if they’re doing everything that’s amazing everything
they’re doing is amazing I honestly can’t help them that’s why I want to do
an audit of the account first just to just to make sure I think I can actually
help before I take them on as a client mm-hmm so I guess two questions from
that one of them was so the benefit of you and I being friends on Facebook is
that I saw basically your I will say it’s a rant we’ll just say it’s a longer
post about other ad agencies taking advantage of
people and and then at your French showing or telling you about that and
just jumping into an ad account do you see that quite a bit I mean we hit
people ask us questions about ads but never really have we jumped in there and
seen something until after they’ve become a client so I think that’s
probably where we should audit it a little bit ahead of time to see or if
we’re gonna get access to it but is that just happen more frequently for you or
is that something that’s pretty regular pretty popular so it’s definitely
happened more but that’s based on more people have been reaching out to me
lately especially since that success story and I’ve actually started to be
active on social media which is great since I do advertise there but no even
even clients that have been with me for over two years they just they weren’t
getting the right numbers from their ads agency or they they were hiring them but
they felt like they weren’t actually like moving the needle and growing their
business I can think of four clients that I have jumped in and I go and I
look up some stuff and it’s like oh here’s why they’re not moving the needle
they’re getting you a great return on ad spend but they’re spending fifteen
dollars a day and you guys are a multi-million dollar company is it yeah
it’s like it doesn’t matter how good of a row as they’re getting they’re not
gonna do anything to impact it’s like your actual growth dang so there’s maybe
you can we can always cut out stuff like this a lot of times we’ll just have like
I said it’s just normal conversation but so you weren’t posting too much on
social media now that you are as most of your business banned referral or have
you been using ads to generate your own businesses as well so yeah this is
actually one of the things that I I don’t like about or like I’m a b to c
marketer people who can figure out b to b marketing you guys are some special like
amazing kind of people whenever I run ads trying to grow myself it I just get
leads of a like a lot of people who are starting up little tiny stores they want
to spend a couple hundred bucks on ads I’m not the best fit for that I’m sure
some other people serve that market I do not
so a lot of my clients and a lot of my client my current clientele have come
from networking and then just trying to be as much of an authority on the
subject as I can and getting good results very cool so networking okay
that’s something that we know here for a local like you just networking there in
Utah where you in Salt Lake I’m just south of Salt Lake 20 30
minutes south okay so just know I’m working with business owners there or
networking online or um funny enough it’s a lot of online and then my clients
end up local I I can’t tell you why but yeah I’ll go and I’ve got clients that
go to masterminds and so I network with people who are also at their mastermind
I’m in a mastermind myself I I feel like I make pretty pretty valuable posts on
Facebook that gets shared around that gets passed around so that when somebody
does come across me they go okay this guy knows what he’s talking about and I
want to work with him so networking is that it’s like a very loose term because
it’s not like I’m going out and going okay I want to network with other
e-commerce companies that I could run ads for it’s going and networking with
friends and marketing and they go oh cool I do I do financial lead generation
I’ve got like five people I could refer you to that you all do e-commerce no
hard feelings if you say no to them but I’d love to pass you those leads nice
yeah that’s one thing I’ve learned is you like the value of one relationship
whether you realize it’s gonna be valuable when you do it when like when
you start it or not it’s insane how much that can grow I do want to ask about I
guess either education or training as far as ongoing and how do you keep up
with current trends and even something like you know when chatbots came up how
did you know that came up and how do you keep up with you know everything that’s
going on with social media yeah it can be tough things change fast actually
things change really fast one of the big things that changed
recently was a lot of the privacy and the
connections that you need to have with Facebook Ads I think that a big reason
that a lot of people are getting their add accounts shut down is because they
don’t have their businesses structured correctly and so you do one thing that
looks like a little bit of a yellow flag with Facebook and they just shut
everything down so I was trying to learn more about that so I posted in a
Facebook group I’m in and this random lady from Australia connected with me
and was teaching me about a whole bunch of stuff and so we’re like changing
we’re exchanging skills because I know a lot about product catalogs and how to
set up ecommerce ads and then she’s really good at setting up business
managers and making sure everything’s verified with Facebook and making sure
that you’re not like sharing data where you shouldn’t be and all that so there’s
like little changes like that as far as like learning things about about chatbots lots of courses lots and lots of Morse’s I know many chats got a good
free one that teaches you pretty much the ins and outs of how to use
everything and then the strategies just come from experience and really watching
what other people are doing there’s if I ever see a good ad I’m taking
screenshots I’m saving it into an archive I’m I’m going to there to the
Facebook Ads library and seeing what other ads they’re running it’s really
just going out there and you know being a researcher and figuring out what’s
going on and how you can take advantage of it being an actual user and
dissecting what other people are doing correctly yeah yeah I was gonna say
that’s that sounds like pretty much like my life here Oh yep save save save it’s
like how many 200 unopened like yeah yeah yeah I mean I believe even if I go
back and look at them or not they’re there somewhere in my subconscious to
help me create better ad campaigns in the future I’m gonna use that line how
many is that in the future for for whenever I’m talking to like yeah
they’re there which it’s true I mean especially for like Instagrams stories I
feel like I come across a lot of really good Instagram stories I’m like that
actually caught my attention we need to do some stuff have you have you had much
success with doing campaigns through specifically Instagram stories or much
experience with those for the right client
I’m so I’m actually not much of an Instagram user at all I mainly use
Facebook I know I need to get on Instagram
I know but yeah I’ve got I’ve got a client in the fitness industry because I
don’t just do ecommerce I do some lead generation for webinars and for
challenges and things like that I’m definitely niching down into
e-commerce because I see that as a just huge younger than us right yeah but
anyway like my one of my Fitness clients she does very well on Instagram stories
because she’s inviting them to come and do Pilates and she’s got like a five day
challenge and things like that but the other thing that I’m using Instagram
story I should share this because it’s amazing is the the polls on Instagram
stories has been working really well with e-commerce like the the advertising
ability right okay well I’m sure as I’m not an organic guy like I my client does
something organically cool I don’t I don’t know about it but or at least I
don’t know how well it’s working I guess I’d know about it cuz I have sometimes
leverage it for ads but yeah there’s an option to add a poll inside of your
Instagram stories as ads and I’ve seen really good results with them they just
think they choose one or the other and then they’re able to remarket to people
based off of what they choose or how exactly to do it not even that yet
unfortunately at least not that I know of it is a newer feature but yeah it’s
just that engagement level of them taking a quiz and then having the option
to swipe up and visit the website it’s it’s been doing really well engagement
rates really high and we asked questions that kind of make people self-select
into yeah okay I need this product even if we can’t necessarily take that data
and do much with it right now they are making they’re thinking that like micro
commitment of saying yeah like I would need this kind of product or I do have
this kind of problem in my life and then the products sitting behind you know the
quiz just waiting for him to swipe up and buy it nice yeah that’s cool one
last thing that I want to cover on that messenger campaign that I that I think
that you know everybody who’s listening right now should
beetle you know looking for is and when we talked about this a little bit
earlier but share with people what you can give them about that messenger file
and you know I talked like I said the beginning of this podcast that you’re
going to give somebody something nice away to these people yeah I’ve got a
I’ve got the whole mini chat sequence for you exactly how I built it how to
run it and everything I’ll just share that with you guys so if you go to
awesome Jase Beeny dot comm slash share to make that not so bright I’ve got the flow
that you can just add into your own mini chat account ready to run everything
okay and if I share my screen I’ll just go through it quick yeah absolutely that would
be great so I’m sharing there you guys see that yeah maybe zoom in a little bit
more cuz yeah I’m messing with all the there’s the video overlays on it and
everything but yeah I just got it so you guys can just there’s like an opening
message I’ll template out pulls them into here this is where you give them
the actual code this is where you put like a link to your shop tag zoom looks
for a tag so this is like adding them to the VIP list and this is just a
condition where if they’re already on either said yes or no to the VIP list it
doesn’t send them this message ask them to join VIP all that so yeah this is the
exact flow obviously with the you know a template such as holiday instead of
saying Memorial Day then we use so we just use the Jace on ad and it just pulled
them into this and they were off to the races
so for those who are watching on video you’ve seen this right now those who are
on a podcast you can pull over safely whenever you’d like this is I mean it’s
this is huge and honestly it’s really is what people ask for on a podcast or what
they’re looking for is like I really need to step plug and play what Jace was
talking about I don’t know how to do but literally he’s he’s laying out this
template for you to be successful that’s I mean that’s huge yeah and that’s just
Jace Beeny dot com slash share I don’t you guys put any links or things like
that but yeah it was the basic share page just click on that button it’ll
pull it into your mini chat account and yeah you’ll have all the tags you’ll
have the sequence you’ll have pretty much everything you need to just run
that as a Facebook ad that’s cool it’s kind of like leaked photos I didn’t know
that mini chat had that option where you could just share a funnel basically or a
messenger serious that’s cool yeah people don’t use it enough and I’ve
definitely been considering it more for my my own marketing yeah because you
yeah that’s that’s a heck of a lead magnet right there so oh my gosh yes I
mean it’s got proven results already so that’s awesome okay is there anything we
want to get into we always interview people and on if you listen to an
episode of our interviews style before but I want to get into a couple of fun
questions before we you have to leave he’s on your five thirty year time 7:30
6:30 6:30 yeah Utah’s only an hour difference I didn’t know that I thought
I was too remember right now yeah dang it’s like I hate daylight saving
assignments coming up in a huge soon so is there anything else about this
campaign that we should know if I’m a listener right now and I’m like okay I’m
pulling over I’m definitely getting Jace’s funnel I’m stealing that from him
he doesn’t know it but I’m just like this is amazing but is there anything
else about this campaign or anything about that funnel that they should know
that’s gonna help them be successful for running those messenger ads for their
business yeah you can definitely turn it evergreen okay yeah am I gonna go into
the depths of that but we run it as an evergreen campaign giving 10 or
sometimes 15 percent off I think depending on the client just all the
time it doesn’t just have to be around a big sale and that’s I don’t know if I
ever showed or it doesn’t ever show any of my many check growth in the success
story or anything but yeah we’ve gone up to almost 20,000 subscribers very
quickly by implementing not only an evergreen strategy but then these like
the burst of a of a holiday sale using this pretty much that exact same
flow just some slight modifications that’s cool alright guys you definitely
have to download this if you haven’t checked out messenger if you don’t I
mean you got to know a little bit but this is yeah this is this is I I kind of
pitched pitches on the right word I kind of promote this as this is a really good
introduction to messenger nothing fancy they say yes I want the code you give
them the code send them a you know give them a link to your site you don’t get
too much more simple than that and you can implement it on your site with
either a little pop-up growth tool or you can just run it as a Facebook ad so
this is like a great intro to what you can do with messenger in my opinion
quick question from that your pop-up that you’re doing on their bot
percentage was a pop up versus like the the actual ad this specific campaign it
was all I it was all that um yeah everything that’s tracked is done
through the ad I with this this with this campaign I was only slightly
implementing it on a pop-up just because I liked the reporting of ads and as I
said I’m a paid traffic guy I only kind of help clients with like the more
organic side of things got you okay cool that is crucial and I mean I really hope
that the people listening and we’ll have Jace’s information on here too we’ll
talk about that a little bit later but if you implement this and you have some
success you have questions or whatever you definitely got to give Jason let him
know too and reach out to him but so we have a couple of just our typical
questions and now that I’m curious since you aren’t here we want to find out a
little bit more about you so do you watch Netflix actually that’s question
number one watch Netflix okay what do you guys watch are
currently binging what’s it what do you guys watching right now we just finished
the office pretty recently there was a show I mean we obviously keep up with
stranger things we’ve been to watch that the day it comes out it’s even funny how
fast we watch that shows like American Dad shows like Family Guy we’re
actually kind of getting to a point where we’re starting to look for more
stuff as we’re very quickly running out of episodes from Adult Swim
yeah what about you guys I watched so I think the office is good but Parks and
Rec I think is better we watch more yeah we’ve watched Parks and Rec that was
first we’ve been dating for about ten months so it’s a it’s a long blurry road
of everything we’ve watched on Netflix so I was a big Parks and Rec fan I felt
like I should have watched the office first because parks and recs a little
bit new worried and I feel like that’s no it’s just different but I’m more of
Parks and Rec and then I would say like murder or like something like that so
like stranger things and I like that style kind of I’m more into movies man I
don’t remember the last time that I watched like a full-on like series or
new girl new girl like full series that I’ve actually watched your goal is
really good have you seen new girls I haven’t with the other the other thing
we’ve been watching a ton of is like planet Earth you know there’s a
documentary or documentaries called explained and it’s like these little 20
to 30 minute segments so good we yeah we we end up going a lot to documentaries
of animals or crazy stuff that’s going on as far as series yeah we’re kind of
tapped out on those yeah and I was just I was ironically we were heading to a
presentation both Christian and I and I was telling I was like hey I just
started watching this thing called explained and it’s like I’m really good
yeah so we need to combine and figure out how to send you so watch the one
about water scary gonna figure out a way to figure out
water for the rest of this world or the question okay I have a question here you
said that you’re not a big Instagram guy mainly Facebook is there anything that
you want to dabble into or that you’re planning into getting more or learn
more I guess not necessarily posting for your personal brand but maybe when it
comes to ads maybe you want to get born to Instagram ads may be linked to me
snapchat I don’t know yeah YouTube I am trying to I am it is like pulling teeth
trying to get all my clients to also run YouTube ads because I may have to film
videos and YouTube ads are different than Facebook ads and all that but the
YouTube ads that I have run for clients have actually been very successful so
Google and YouTube I’m definitely trying to dive into I know a lot of people are
big on snapchat and that I just I don’t want to mess with it that much I did I
dabble in Instagram or not and Instagram and Pinterest ads I have not cracked the
code for that I’ve got one client that it does okay for and that’s that’s
because they’re just a rock star client everything that they do is is gold but
yeah interest is interest is a tough one so whenever you see you’re working with
these people hands on to they’re literally getting Jace’s brain which is
great do you work with contractors at all or like you just only handle a
certain like amount of clients and you’re like look I can only handle 10 or
15 clients at a time and then I know I’m maxed out and I’m not trying to do any
more and then you just kind of rotate through projects or how do you work
exactly with that yeah so it’s just me know contractors no outsourcing none of
that and my magic number is actually around 6 to 8 depending on the client
and right now I’ve got five and I’m doing pretty well like I definitely
charge more than a lot of agencies or at least I charge like I am a big agency
but it is just me and yeah they just work with me manage their paid traffic
anything paid traffic and you know I always I’m always jumping in answering
random questions about why facebook notifications aren’t showing up here or
there sometimes the site’s a little buggy and I’ve got just enough tech
experience to fix it like the little problems yeah oh we we know that worlds
as well like hey Anna I heard you hired for me from yeah we hired you for this
but like you’re like quote-unquote techie so I fix this problem
you plug it and plug it back in yeah clients clients pay me enough that it’s
generally I just I just take care of it if it’s actually a big issue and I don’t
want to solve it and I help them find us someone who is but yeah that’s where I’m
at right now so this question can be taken however you’d like or you can
twist it however you’d like it’s one of our just another fun one that we have is
what’s something that you think that you’ve failed at I’d say I’m definitely just ever I did the thing that popped up
in my head is I as I spent an entire summer and I think my junior year of
high school teaching myself the Adobe Creative Suite everything owes I was
messing with Flash I’m really good at Photoshop I can create all kinds and out
of illustrator and I you can even edit videos and things like that and then I
found out that I am NOT creative at all really terrible like I I know how
illustrator works ends and in and out I can’t make a logo to save my life so
that was I was a pretty big fail cuz yeah for a little bit there I was I was
trying to start up a business of editing people’s Oh old like old family photos
that they like find and scan you know like damage on them I can I know how to
edit like I know how to edit and tweak photos all day but as far as like
creating something new or like okay let’s let’s let’s make a flyer look good
you can’t do it absolutely cannot do it that’s probably the best answer that
we’ve ever had for that for sure yeah it’s funny because so I’m more like
you and I kind of speak the same language Christian is very much the
loves the creative side and loves to take this and make something look good
and I’m just like yeah you know the basics same thing it’s like probably
know how to navigate through Photoshop maybe illustrator right
and do certain things but yeah I learned it inside and out and I was following
tutorials and I was learning how like I I know all the how the layer effects of
Photoshop work and I know what they do like on a technical standpoint and I
have zero clue how to make it how to make them look cool alright my dogs
growling so yeah hey he never grass but when he when he does
he um you actually asked this question on on your Facebook page if and I’m
gonna ask it to you if you could go back to day one what advice would you give
yourself yeah so I think I remember the answer that I gave in the comment which
was something along the lines of you’re not an island like I I’m definitely like
an introvert or at least there was I’m breaking out of that she’ll and I try to
do everything on online and just I’m gonna do it myself I’m gonna figure
everything out I’m gonna make my own money blah blah blah um and the older
I’m getting the more I’m realizing that you need to go out and meet people like
business is relationships and it’s establishing relationships with people
and then finding ways that both of you can benefit from those relationships
over and over and over again because I like I would have never said I want to
be on a podcast until maybe six months to a year ago is when I started to break
out of that or I would have like a mentor would invite me to a not a
networking event per se but like a meetup group of other marketers I don’t
know and then I go and meet with these people and I realize like hey I can
provide a lot of good info and I can like be a good be a good connection for
them and it’s just it’s not only been empowering and you know feels great and
everything but it’s also been incredibly good for the business that’s cool
alright last question like this that I’m thinking of it’s just along the lines of
what you were saying there so what is something that’s been
recent memory say six months or so that you’ve the most impactful purchase that
you’ve had of $100 or less that’s you know positively impact or changed your
life hundred dollars huh looking around for random things that I use this
headsets been really nice this is like a HyperX gaming headset that’s been
awesome I think I think it is a hundred and twenty though I don’t remember when
I got it for oh yeah I’m always on my computer and I’ve always got my headset
on so this is how I do all my audio is how I listen to everything I’m also a
big gamer so this is like a gaming headset so doing is a write-off for the
business right yeah I love having my 1080 graphics card be a write-off for
the business it’s awesome yeah if only our employees understood what a
write-off actually was they’re like oh you can’t just buy that right off we’re
like it we still have to actually pay for it like yeah write-off is not free
that’s another lesson some less taxes yes awesome Jason thank you so much for
coming on this was awesome just like I said it was our first time ever having
somebody remotely and super excited to get this video out there share this with
everyone if you guys are listening to this for the first time I wanted to let
you know this is not a normal episode once a month we do an interview and
again like I said this is a very special episode we did somebody brought him in
remotely Jase played along really nicely to record video on his in so you guys
can see the full video and more importantly I really want you to go and
download his messenger funnel this is if you get nothing else you don’t even
listen to the podcast you just watch it and you’re like okay I want to steal
Jace messenger if I don’t go and take that it is absolute gold I don’t think
that most people realize how impactful or how important that is potentially
change your business so Jays thank you so much for coming on and if you are
listening to this for the very first time please make sure you subscribe so
you don’t miss out on any episodes and if
been listening for a while what really helps us grow is if you leave that
honest rating and review and we will see you guys or talk to you guys next week
the Marketing Natives podcast is a production of BitBranding.

1 thought on “[Case Study] How Jace Beeny used messenger to generate a 17.8X ROAS | EP 124

  1. I saw Jace speak at a marketing event a few weeks ago, he’s the best! He’s inspired me to branch out and try my own hand at running an agency.

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