March 28, 2020
Can my URLs use non-English words? – SEO Snippets

Can my URLs use non-English words? – SEO Snippets

question comes from John, from Switzerland– that’s me. My question– so can URLs
use local non-English words? For sites that
target users outside of English-speaking regions,
it’s sometimes unclear, if they can really use
their own language for URLs. And if so, what about
non-English characters? Google Search uses
URLs primarily as a way to address a piece of content. We use URLs to
crawl a page, which is when Googlebot
goes to check the page and to use the page’s content
for our search results. As long as URLs are valid
and unique, that’s fine. For domain names and
top level domains, non-Latin characters
are represented with punycode encoding. This can look a little
bit weird, at first. For example, if
you take Mueller– my last name– with
the dots on the U, that would be represented
slightly differently as a domain name. For browsers, and
for Google Search, both versions of the
domain name are equivalent. We treat them as
one in the same. The rest of the URL can use
Unicode, UTF-8, encoding for non-Latin characters. You can use either the
[INAUDIBLE] version or the Unicode version
with your website. They are also
equivalent to Google. Regardless of what you
place within your URLs, make it easy for folks
to link to your pages. For example, avoid
using spaces, commas, and other special
characters in the URL. They work for
Google, but they make linking a little bit harder. Use dashes to separate
words in your URL. Some prefer using underscores– that’s fine, too. Dashes are usually a little
bit easier to recognize. And if your site is available
in multiple languages, use the appropriate
language in URLs for content in that language. So to sum it up– yes, non-English words
in URLs are fine. We recommend using them
for non-English websites. [MUSIC PLAYING] Check out the links
below, and don’t forget, you can drop by our [INAUDIBLE]. And remember, subscribing
to the channel means you’ll hear from us
when new videos are released.

14 thoughts on “Can my URLs use non-English words? – SEO Snippets

  1. Sir Google webmaster tools not working properly in this month ..What r u doing …. When you solve that problem

  2. hi John, I am working on a online education firm. Many people are stealing our content(Question and answers) and hosting in their website without our permission, we identified around 200-250 instances. does google have any tool to identify plagiarism, we tried google alert for all our copyright questions but it's not effective. Suggest us some methodology or tool to protect our content from piracy.thanks

  3. I have had URLs with éèà and the issue is not related Google but it is related to the web server. It returned a 404 because of misconfiguration

  4. Should we not use stop words in urls? For example, in prayer for health article should we remove the stop word for? Or it is fine to use the exact sentence?

  5. Previous Google advice about dashes and underscores in URLs was slightly more granular. Is the previous Google advice still true?

  6. Thanks Mr Mueller. I always follow your hangouts. Now about this question, i think to length of non-english URLs like Persian or Arabic characters. is it ok? or not, the URL will be more long and will it have negative impact on the SEO?! i am confused about this for monthes. 🤔

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