March 28, 2020
Art Storefronts – Who We Are And What We Do

Art Storefronts – Who We Are And What We Do

– [Patrick] Welcome to Art Storefronts. If you’re here, you’re
probably wondering who we are, what we do, and ultimately,
how we can help you sell your art of photography online. So to start that out I’m
gonna talk about the problem that is selling art
and photography online. I wanna tell you a little bit about us. I’m gonna introduce our
total art selling platform, and then we’re gonna talk about our favorite subject, which is you. Let’s talk about the problem. Selling art or photography
both online and off is hard, it just is. Now in order to frame this up
we’re going mountain climbing. First we’re gonna climb
mountain number one, then we’re gonna climb
mountain number two. And I’m gonna tell you
what most photographers and artists out there do, and
then I’m gonna sum it all up. Mountain number one,
selling art and photography bring with them a unique
set of challenges. You gotta deal with things
like how to display it, how to price it, what different
media options to offer. It’s hard for your customers
to visualize your art on their walls, and then most importantly to sell art online the shopping experience needs to be tailored to
wall art and wall art alone. Not selling handbags or
swim fins or bicycles. Get over that mountain and
we’re at mountain number two, how are you gonna get customers
to not just see your art but actually buy it? In other words, marketing. Now most artists and
photographers out there struggle with marketing. Where do you focus your energy? How do you go about getting
set up for the basics, and lead capture, and SCO, and what about Facebook
ads, and Instagram ads? Most struggle with just
working their day jobs or handling their service-based business or growing their business and
then even to find the time to create their art, let alone
have the time for marketing. So what do most artists and
photographers out there do? They either have no website at all, if they do you have a website
it’s usually a portfolio site, a pretty looking business card, and if their site is set up for e-commerce it’s usually a leave
money on the table site. It’s not set up to sell
art photography online. Many out there try the marketplace sites. This is one of our most common questions, are you guys a marketplace? No we’re not, but there
are so many out there that try em’, whether it’s
the Saatchi or the Fine Art or the Etsy or the
Redbubble, or even eBay. And the promise is that you
can just upload your art and these sites are going to
deliver a flood of buyers, and you just sit back
and collect the check, and don’t have to do any work, you don’t have to do any
work on your marketing. And while the sites work for some, for most they just don’t
end up penciling out. And even if they do, you
don’t own those buyers, those customers are not yours,
the marketplaces own them, you can’t market to them in the future. So as such, the majority of your purchases become one-off purchases, and it’s sort of a not ideal situation. Many try marketing but they
lack the focus and consistency, the perspective of how long it takes to grow an online enterprise,
and they quit early. How often do you hear, yeah
I’ve tried Facebook ads, I spent $500 bucks on them
and they just didn’t work. They quit, they quit after
a month, a month and a half. Or maybe you posted on
social a little bit, didn’t get much traction
and you quit early. Many hire consultants out there, perhaps an SCO consultant
or Google ads consultant, or a Facebook ads consultant. And we here for so many
artists and photographers that for a number of
reasons these situations very, very rarely work out,
and very, very rarely last the long term, and there’s a
number of reasons for that. Many tried the brick and
mortar galleries, some see some great success in the
brick and mortar galleries. But again, you don’t own those customers, and again, if you’re
working for you, fantastic, double down on them, but not in place of building your own website,
your own contact list, your own customers, that you
can continue to market to in addition to the brick
and mortar galleries. And then we see a lot of
artists and photographers both doing just the local
show circuit and that’s it, thinking that’s the best they can do, that’s the only thing that
they found that works. Sum it all up, and what do you get? A large number of struggling
artists and photographers, a large number struggling
to get their business to the next level, whatever
level that business may be. Whether it’s you’re
looking for side income, or you’re doing fire the day job, or he really just want your business to reach the next level it’s
really, really tough out there. We’ve spoken to thousands
of artists and photographers and this is a recurring theme
we hear again and again. Is there any hope, that’s the question. I’m gonna tell you a little bit about us. My name is Patrick and I run marketing here at Art Storefronts. And yes, there’s hope. Let me tell you a little bit about us, our background, and then we can get into why you should trust us. So who is Art Storefronts? We’re a group of coders,
support specialists, seasoned marketers, art industry veterans, and artists as well,
based in Austin, Texas. And really what we do
is we empower artists, photographers, and art galleries to live out their dream of
selling art online and off, and achieve the level of success that is their goal for their businesses. Now we realized early on
that if we were gonna have a successful company,
the only way to do that was gonna be if we had
successful customers, and a website in today’s
marketplace is sadly not enough. A website on it’s own is not gonna create successful customers. And so we set about
building from the ground up a total art selling platform. So what does that look like? First, let’s deal with this guy. Let’s deal with this guy,
the elephant in the room, why you should trust us. So we’ve been in business
for five plus years now, that’s five long years of
coming to work everyday attempting to solve the
problems, the challenges, the difficulties that is selling
art, both online and off. During that time we’ve
onboarded over 2,000 customers to the Art Storefront family, and everybody loves
talking about the numbers, so let’s talk about the numbers. In Q4 2018, so just this last Q4, total customer sales through their website on our platform, was a
little bit over $10,800,000. That amount was spread around a total of 67,431 different orders. And in that group we have everything from folks that are just getting started, perhaps they’ve been selling well offline, but they’re just getting started online, to folks that are picking up steam getting over the 1,000, 5,000, 10,000 in total online sales mark. And then we’ve got our rare unicorns, some of which sold well into
the six figures in Q4 alone. And then we’ve got everything
in between as well, it’s different for everybody. We have our blog, which is laser-focused on how to sell and market art online. The blog has been viewed
over 1,226,000 times by 784,000 unique users that have created over 1.8 million page views. We’ve got the art marketing podcast, how to sell art and generate
consistent monthly sales. The podcast, I believe,
has over 85 I think, five star reviews on iTunes,
and it’s been downloaded 155,000 times by 110,000 unique listeners. We’ve got the Art
Storefront Facebook page, which is up to 64,000 likes, and we have well over, I believe, like 145, 150 five star reviews that you can check out if you’d like. Point is, point in all
that is we’ve been at this for a number of years now,
we’ve gained the knowledge and experience on what it
takes to successfully sell art both online and off, and we
get better at it everyday. And most importantly, we
have the customer data, we have a diverse enough
customer profile now, number of customers I should say, that we get to see what’s working, we get to see the ones that
are really selling art. What are they doing, what is different about the way that they’re marketing, about the way they’re
approaching their businesses? So that’s about us. Let’s get into the platform, and I know you’re saying
a platform, what, why? Because that’s what it takes. That’s what it takes if we
wanna have successful customers. Made up of a website, the
back-office tools that you need to run the photo or art business online, the marketing education,
and then community. And it all starts with a website. And a website that is
designed from the ground up to do one thing and one thing only, to sell art and photography
both online and off. It’s one of the big
distinctions that we have because we’re not designed
to sell anything but art, all the features are laser-targeted to what you’re trying to sell. The website’s packed with
features that you need, and it takes into account
all the nuances of selling art and photography online,
of which there are many. Now we’ve got the features that everybody loves
talking about, for instance, what we’re seeing here
is our wall preview tool. This allows your customers
and potential customers to see your art on a wall, allows them to change the paint color to mimic what they have in their house. Let’s them change the furniture and such, so that they’re able to see it in a number of different situations. We have our brand new
tool which is our AR tool, and what this allows you
to do is your customers, potential customers can
come to your website with their cell phone and
they look at a piece of art or photography, click one
button, the live preview. And the what we see now
is someone is holding their cell phone up to an
actual room in their house, and they’re able to move
the art piece around, size it up, size it down,
see what it looks like, does it do well in the room, does it match the furniture, how big of an order should they place. And they’re able to do all of
this from their cell phone, and even screen shot it, so that they can look
at it after the fact. We also have tools like our media viewer, which your customers can view
what the print might look like on paper, what it might
look like on fine art paper, what it might look like on metal. And then also what it might look like as a canvas gallery wrap, to
help them being to visualize what the art is gonna
look like on their walls. And now in addition to those features that everybody loves to talk about, we have so many that get less attention. Single page checkout for guests, fewer checkout steps for logged in users, size flexibility, media flexibility, the list goes on and on and on. And you wanna know the secret? It’s not any individual feature. No, it’s all of them. It’s all of these features
working in conjunction that take in all the nuances of what it is to sell art and photography online, that take your conversion
rates from where they were, to almost nonexistent, to
actually converting your visitors and customers, potential
customers, into sales. That’s what it takes. In summary, you get a website
designed from the ground up to sell art, whether that be originals, or prints, or any combination in between. You get world-class support as well, to help you and support
you every step of the way for your entire life as a customer. You get up and running and have the time to focus on growing your
business and not learning to be an IT expert, or
how to setup a website that is properly equipped
to sell art online. Now we get to talk about
the back-office tools, the nuts and bolts of what
it takes to run an art or photo business online,
and this is important. Why, because admin is
for the birds, I say. Not knocking admin, but our
platform has been designed from the ground up to take
as many of these admin parts of running your business as
possible and automate them. Things like your order management,
your contact management, your database, your
transactional communications, when you make sales, your
stats and user tracking, plus a whole lot more. Why? So you can stay laser-focused
on the things that matter, creating and then growing your business. Not doing admin and paperwork. Put that all together
and like Bianca here, you’re making sales when you sleep. Your website needs to
be setup and equipped and you need the back-office
tools such that you can sell and fulfill orders while you sleep, get paid and stay focused on the creating and growing the business. Let’s talk about print on demand. Whether you want to
print and ship yourself or use your local shop
to fulfill your orders, or have everything done for you without having to lift a finger, we have you covered, all
options are on the table. Now we’ve partnered with
a number of print studios across the United States and Canada. They can fulfill all of
your print related needs, all media types and options are available. You can print, ship, get paid,
all without lifting a finger, or having to do any admin work. Need to ship international? No problem, got extremely
competitive rates, you can take orders from
anywhere in the world. Now, we’re also grown
to the point recently, where we’re starting to get
group pricing and discounts that we’re able to offer to our customers on select items, better
prices than you would get if you just walked in off the
street to these print shops. In summary our platform automates as much of the back
office admin as possible. Stop wasting time on it. Print, ship, and fulfill
your orders anyways you like. Remove this burden
completely as best you can so you can focus on
the things that matter, creating and growing your business. Now we get into my favorite,
which is the marketing. We’ll give you a BA, a Bachelors
of the Arts in marketing, minus the school part,
minus the school debt, and minus the four years. Marketing is our secret sauce,
which means it’s gonna be your secret sauce, too. Yes, we have the blog and the
podcast, a fantastic start. Yes, your sit is setup to effectively market from the get-go. Yes, we teach you on
the basics of marketing. Andy ran the basics, the
basics work, made a big sale. That’s how it works every
time, the basics work. It’s called the basics for a reason. We follow up with that and we build on it. We give you a detailed marketing plan that you can use all year long. What you should be doing all
year long, focus is everything. What to do with your weekly marketing, what you should be focusing on for every week of the calendar year. When to run your sales,
probably even more importantly, when to start preparing for your sales so you’re not sending
some last minute email, if you send any email at all. How often to post on social, what networks are best, what to post. Plus so, so much more. All you have to do is follow
the plan and do the work. Andrea did, she took our advice,
she got everything setup, listened to the podcast,
put everything into place, post it on Facebook, and within 30 minutes of the post she sold a big painting, and almost paid back her
investment in Art Storefronts. And the point here is not
anyone individual thing she did, it’s all of the things, doing
the work, following the plan. Sound simple, right? And it is, it is. Is that it though, is that all it takes? No, we’re just getting started. In addition to everything
that I’ve described, I wanna introduce you to our playbooks. These are complete plans on
how to market and sell art and photography both online and off. We’ve got playbooks on
things like what to do during the big holidays,
like Q4 which includes Black Friday, Cyber Monday
and Christmas in there. Playbooks for Mother’s
Day, Valentines Day, how to effectively sell
art at fairs and shows, art or photography, and
how to combine the offline with the digital piece to get
more ROI outta your shows. That’s one of my favorites. And then even how to run contests on Facebook with chat bots, as well as bolt chat bots
into your art selling. We believe that chat bots
and messaging is going to categorically and
drastically change the way things are purchased online, and we’re already deep in the water, have playbooks that our
customers are using. What do these playbooks contain? Let’s go over briefly of a
sample of what you can expect. When to start and stop your campaign, how many emails to
send, what subject lines you should be using, email
templates that you can download and import, and then just
plug your information into. What to do about discounts,
what’s the right percentage, what can you expect to
get, how to email those that did not open the first email, how to coordinate your social with email so you maximize the
attention, the ROI you get. How to leverage Instagram stories, what about scarcity, when
do you make the deal expire? How do you approach that? How to run Facebook ads and Instagram ads, again, in conjunction
with the entire campaign. How to incorporate Facebook
messenger and chat bots. How to end the sale,
how to email the folks that added to the cart
and didn’t check out, and how to extend the deals. And then lastly, how to analyze the data and get better that next year comes around that next sale, or for
your next sale period. Karl did it, he ran our
Valentines Day playbook, sold a nice piece for
$600 bucks at 10% off, and five straight months of sales. Good for you, Karl. Now you’ve combined he
website designed to sell art, plus the education,
plus the marketing plan, and plus the playbooks, and you are really
starting to cook with gas. And that sounds amazing, right? Is that it though? No, no, the education alone is not enough. Just like a website, it’s not
enough without great support. The same applies to marketing. What we teach is incredibly
detailed and tactical, it needs to be, it’s what it takes. And you’re inevitably gonna get stuck, you’re gonna hit a wall,
you’re gonna get frustrated, you’re gonna wanna punch
through your laptop here. So we do both group coaching and training. Think of it as having your
own art marketing consultant, minus the monthly retainer,
and subpar results. The Art Storefronts
marketing staff will help you with things like coaching
you on how to run playbooks, take a look at your Facebook ad campaigns, and help you to understand
what’s working, what’s not. Advise you on SEO, how
much of it you need to do, how long it should take, or
if you should do it at all. Audit your stats, and let you know what your various different
traffic sources look like, which ones you should double down on. Help with marketing-related IT issues. Inevitably, we’re gonna give
you services that you run, you’re gonna hit a wall,
we’re there to help. Help building your chat bot. Diagnose why things might not be selling. No we’ve already learned all
of the lessons the hard way so you don’t have too. Also, we’ve got the data, we know how these things
are supposed to go. Whatever the issue, you effectively have marketing consultants
at hand to fix it, get you unstuck, and make
the technically hard easy. Wait, you’re already
pretty good at marketing? Fantastic, great, you
combine our experience and customer data on what is working and we will quickly level up your skills and make you even better at marketing. In summary, you start with a website that is setup for
marketing and selling art. We educate you and get
you setup with the basics. We give you a marketing plan
you can follow all year long. You know what to focus on, what you should be
doing week in, week out. We provide you with the
step-by-step playbooks for all the big events
both online and offline. Our marketing staff is
there to help you implement all of the above, it’s like having your own art marketing consultant on hand, minus the retainer. Let’s talk about community. With Art Storefronts
you will never be alone. All Art Storefronts
customers become members of our private Facebook
group we call Small Wins. It’s the venue we use to do
a lot of our group coaching and marketing support, yet
it’s so much more than that. We use it to celebrate small wins. Things like when a customer
gets their very first order. There’s absolutely nothing more exciting when you get the email that
you got your first sale for the dollar amount. It’s something that we love to celebrate. Nothing gets us more fired up, and nothing gets our
customers more fired up. The entrepreneurial road
though, is a lonely one. There are ups and down constantly. Having a community of like-mined peers going through it together,
it makes all the difference. You’ve got 2,000 plus
artists and photographers all working on solving the same problems at the same time, running
the same playbooks, and all learning from one another. Yes, we share our successes in the group, but also when things are tough, when things are not going your way, there’s people there to
help you and support you. We encourage one another to keep going when you hit those low points. We share what is working, you get to learn what’s the latest and greatest from people that on the ground doing it. And you get to learn from other’s mistakes so you don’t have to make them
on your dime and your time. Maintain perspective on
how long things take, on how long it takes to build
a thriving online business, to keep you encouraged
on doing the work daily. The community ends up being everything. In summary, from the moment
you become a customer you’ll never be alone in your
journey as an entrepreneur. Shared learnings on what is working and what you can implement
in your business. Get answers on all of the
tough questions that arise, that others have already solved. The ASF staff and
community will be with you every step of the way,
year in and year out. And then there’s thousands
of artists and photographers all working on the same
marketing plan together at the same time, the learnings from something like that
just become profound. The creativity that
you’re able to tap into, and tweak to fit what you do in your style, it becomes amazing. That’s the platform. Let’s talk about you, and
it sounds like a lot, right? There’s a lot of pieces to
that, and it is, it is a lot. Why? That’s what it takes. That’s what it takes. You have to combine all of these elements into a total art-selling platform. You do this, and you’re
creating the ideal conditions for your customers to succeed. You make progress in their
businesses day by day, month by month, year over year, so that they can achieve
the level of success that they desire for their
businesses and lives. And that is what we do at Art Storefronts, that is what a total art and photography-selling
platform looks like. What about you? The good news is that regardless if you’re just getting started,
you’re picking up steam, or you’re really rolling,
we believe we can help you. If that sounds interesting then click the request a demo button below, and we’ll follow with you. We’ll put you through a
short survey to find out more about you and where
you are in your journey. Then we’ll tailor things to where you are and advise you what steps
you should take next. Thanks for watching, have a great day.

3 thoughts on “Art Storefronts – Who We Are And What We Do

  1. Your hard-core high pressure sales tactics are reminiscent of used car salesmen – when I called I was told that I MUST be prepared to BUY NOW before you would give an in-depth demo and I have to be prepared to BUY NOW even though you would not give me a price before committing – well, that s a huge turn-off. Another turn-off is when your sales team sends me an email and says "I love your work" when in fact they have never seen it – that's dishonest and insincere. Frankly, I'm dubious.

  2. Why do people have to call in order to get more information or a demo? That's usually an indicator that they will be pressured to purchase. If you were up front with everything from the start, giving people what they want to know before making a purchase, you'd get more sales. Price is a big issue for most people as they want to know where they stand … can they afford it, how much will they have to save or budget for, etcetera. Most people want to know this BEFORE they commit to anything, and without having to talk on the phone where they feel pressured to make a decision.

  3. You could make your business explanation a bit more dynamic… It bored me a bit… Seems like the other comments say you are not up front with your pricing structure. I don't have any money to give you but wouldn't mind the marketing help. What about the starving artists with actual talent? Ever given anything up front for free to them? Glad to pay a meager sum once I've made some income…

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