Did you know that 55 percent of all product searches start on Amazon? This is because customers are using Amazon as a research platform before an ecommerce platform. They’re doing product research and looking at product reviews and listings even if they’re planning on buying in store or on another website. As a brand owner, in order to fully leverage this, it means you have to think of Amazon as a branding platform before it’s an ecommerce platform. This means that regardless of whether or not you’re making Amazon a primary channel for distribution, you need to take the time to invest in optimizing your listings and having Amazon campaigns running so that any customers going to Amazon, looking for your products or brand, are going to find your brand well-represented on the platform. It also means it’s a great idea to have feedback tools in place, like Feedback Five, that are going to allow customers to leave product reviews. This is going to result in better quality reviews and more reviews as customers are doing the product research. If you would like to learn more great tips, you can visit us online at marketplacesellercourses.com. Thanks for watching.