March 30, 2020
Amazon FBA: Advanced Tutorial (PPC, FB Ads & More!)

Amazon FBA: Advanced Tutorial (PPC, FB Ads & More!)

Ben: Hey hello everybody, how’s it going? Today I’m sitting here with Chris Jones, official
badass and experienced Amazon FBA seller and entrepreneur. How’s it going, Chris? Chris: I’m good Ben. That was funny till we made the call. Yeah, I’m good. Things are good. U.K.’s good. It’s coming up ten plus ten PM on a Saturday
evening. We’re staying an all-night grind. We’ve got a few [inaudible] and a few coffees
but we’re still able to do this kind of talk so it’s all good. Let’s proceed. Ben: Absolutely man. Just for everybody listening what to expect. We’re just kind of talk a little bit about
Amazon; dab on some FBA and maybe talk a little bit about some Kindle stuff. Talk about diversifying, a little bit of imagery,
a little bit of PPC, and then we might even dive in on some clamped down rules on some
gated categories. But we just kind of want to give you guys
some value. Values name the game. Values are what we want to give you and values
are what we’re going to give. So without further ado, Chris, man, you want
to take it away? Chris: Yeah so I think we should start with
a bit of PPC action because I’ve been getting a lot of—okay, that’s pay per click, that’s
Amazon’s internal pay per click system. Ben know how this works, I’ll rant on the
load of conversation and then you could clarify what I’m saying to the good people who are
listening and watching. So yeah, the pay per click stuff has been
going on with Amazon throughout the use of private labeling. There’s a lot of confusion on how it actually
works. Let’s not go into it too much but there’s
two types of pay per click; you can use Amazon, that’s manual; the other one is automatic
campaigns. A lot of people have been asking me about
what’s the difference—why should I use automatic over manual and so on. I think it all comes down to—and more so
than ever now after the review change of Amazon in October 2016—that your product page listing
has to be of like full effect. So it has to be written, created and has a
sound and flow in such a way where it looks like you own the website and storefront. I target that towards the automatic campaign
cause if you got anything structured like keywords, your title, your key features, your
description, your back-end keywords—all of that stuff is optimized, then your automatic
campaign should flow nicely. Personally—this might be different for everyone—but
I don’t think you should turn on the manual campaign unless you can’t fix certain keywords
into your listing. That’s where then you’ll turn on the separate
manual campaign to fit in other keywords that you couldn’t fit into your front-end and back-end
listing, if that makes sense. Ben: Absolutely. The automatic campaign is where—just to
clarify a little bit—where Amazon come in and they will use some of the keywords that
you’ve selected as the pay per click campaign. So when you’re going through Amazon, you will
see a few sponsored posts—and it’ll say sponsored in the top left of the little block
and you know that those people have targeted those specific keywords and that’s why it’s
showing up for you. And so when you do automatic as opposed to
manual, Amazon pre-populates all of those keywords that you’re hitting based on the
information that you’ve already put in—like Chris said your title, your description, your
keywords and key features and all those things. Now, one thing I would like to add about PPC
is that it is a great way for you to test out keywords. When you’re kind of first getting into Amazon
and whether you’re doing Kindle or FBA or however you’re going about doing Amazon, it
allows you to test keywords because it’ll show you how many impressions you got for
specific keywords. How many clicks you got for that keyword;
they tell you your click through rate. It will tell you how much it cost per click
and then it’ll tell you your return on your investment based on the number of sales you
got for that keyword. So let’s say you’re selling a yoga mat, for
example. And we always go back to the yoga mat but
it’s a great example. So let’s say you’re trying a keyword yoga
mat for beginners and you have a thousand impressions, five clicks, and one sale. So if you’ve spent a dollar on advertising
and you brought in five dollars of revenue, then because you’ve tested that keyword with
PPC you know you should keep it there and you want to invest more into it, right? You want to find the keywords that are working
and you want to invest highly into that. And so you want to strategically test all
these different keywords and what you’re doing is you’re surveying the market; you’re testing
the market. You’re seeing how is my market, my audience,
my segment responding to my product based on these different keywords. And so you’re testing out keywords. Now, if you’ve done the research beforehand—and
I’ll actually put a link to a video where Chris and I talked a little bit about that—but
if you’ve done your research and you’ve optimized your product listing, then you should not
have any issues picking all these keywords; and Amazon shouldn’t have any issues picking
out all these keywords and the keywords that you’ve picked should hit. But if you don’t, if something’s wrong, PPC
will let you know and it’ll tell you. Right, Chris, so what kind of budget should
you tackle PPC with in your opinion? Chris: Okay, so I think this is a very touchy
subject as well because I think a lot of people are very scared when it comes to PPC and they
want to go hide in a cave if they go and put like ten cents or seventy cents a click sometimes. I say to people Amazon don’t take all that
money. Even though it sounds like your cost per click—say
for example, a dollar per click—so you set your automatic campaign a dollar per click
for majority of the keywords and that means you spend a dollar for every time that someone
clicks on your product. Amazon also give you the option of a daily
budget. What you can do—and this is a little trick,
people, free good advice for you here—so Amazon set you a daily budget; they don’t
set, they give an option so you can embed a figure to a daily budget. People think—I’m going into the mindset,
just saying $20 for my daily budget. Twenty dollars and a cost per click of a dollar. So maximum spend is $20 per day. The tactic I’ve been using, and I’m not going
to say this as like it’s a proven factor, but I truly believe in my heart and soul that
this really works towards the Amazon’s algorithm boosting your product up in there in the exposure
ranking. If you put a higher daily budget, I believe
that Amazon will see that you’re willing to spend more money on their system and hence
because of that reason they will move you higher up in the search engine for those keywords. So that really does make sense. Call me crazy, but for most of my products—actually,
that’s a lie—for all of my products, I put a daily budget of over two and a half thousand
pounds. Okay? So I got twelve products in line, two and
a half thousand pound per product is my daily budget with a cost per click of around sixty
to seventy pence U.K. Now, obviously I wouldn’t be able to afford
two and half thousand pounds a day across all of those products. But what tells Amazon is, okay, Chris Jones,
he’s willing spend that money with us so because of that, let’s knock his products up a bit
and try and use a bit of that revenue that he’s put down. Now, that is not always the case. Like honestly, maximum I’ll spend per day—and
this is maximum, less often than usual—L25 a day total. Total PPC. And that shows you—for everyone that’s worried
about like PPCs going to take all of my money. If you do it right, if we structure it that
the listing optimization to flow properly with the auto campaign, it’s going to work
well. So don’t worry if you’re going to put down
like a thousand dollars for your daily budget; that spend will not decrease. You’ll spend a certain amount. Just because it’s a daily budget, it’s not
all going to go. You’re can still afford milk at the end of
the week I hope. Ben: And that’s a great tip. I kind of want to expand a little bit about
why that actually happens and of course [inaudible] but what Amazon does and similar to what Google
and Facebook do for their PPC, their cost per click—what they do is they set their
advertising on an auction system. Because what this means is, you have so many
different advertisers all trying to show their product on a limited amount of space. Let’s say you’re searching yoga mat for beginners. There are only so many people that search
that every single day. And if you notice, every time you search that
there are sponsored products. Let’s say that there are a thousand searches
a day and let’s say that there are five sponsored products per page. Let’s just say that there’s 5,000 spaces available
per day on yoga mat for beginners. The price you put as your cost per click,
that is your bid to show your product. That is what you’re willing to pay to show
your product. Ton of other advertisers are doing it too. So if you outbid those advertisers, then you
get to show your product at that space at that specific time. So it’s an auction system, right? But that doesn’t mean you’re going to win
the auction all the time. There will be people who bid higher than you,
there will be people who you bid higher than them. So just because you set the limit to £2,500
per day does not mean that you’re actually going to pay that much. That means that you’re willing to pay that
much and in very, very rare extreme circumstances you might get close to that but you’re not
always going to spend that whole thing. To Chris’ point of showing Amazon that you’re
serious about it and getting ranked higher up in the search engine, when you have a higher
budget and you have more of a cost per click, Amazon wants to reward you for that. So they want to put you higher up in their
algorithm because Amazon is trying to make money at the end of the day. And so they’re going to do what they need
to do to make money and if that means putting you on top, then they will absolutely put
you on top. PPC and cost per click they work together. It’s very powerful. Now, Chris, maybe you could go into a little
bit about launching the product? How to use PPC to launch the product and then
once you’ve launched, how to use PPC to sustain that product because I think it’s an important
thing that a lot of people have questions about. Chris: Yeah, so I always say before the review
change back in October 2016, like I went in with the game plan let’s say of having 50
reviews on a product before turning on PPC. Why is that? Just because, obviously there’s a lot more
people, there’s a lot more players in the game on Amazon at the moment coming in and
there won’t be enough in the end just in feature [?]. So I went in with the mentality of the
more reviews I could get on my listing as soon as possible—between 50 and 75—then
that PPC is going to convert so much better because if I’m going into a tough market or
a semi-tough market, there’s going to be over a hundred, two hundred, three hundred reviews. So I really didn’t want to waste any money
by turning on PPC too early that was below 50 reviews when I’ve got competition that
has over a hundred reviews. So you have to build an authority, some sort
of credibility for your product as soon as possible. If you don’t do that and have that kind of
credibility for your product, you might lose money by doing PPC on too quickly. Now, going back to the review change, obviously
all of that’s gone. So before the change in October, you could
give away a product in exchange for an honest and unbiased review. Perfect. Now, for a lot of people, when this news came
out they got nerve-wracking and they were just—it was kind of a delicate time for
Amazon sellers. But personally, I worried for about 30 seconds
before I kind of went like clapped Amazon because in my market I sell coffee so if I
were to start a coffee business—let’s just say I’m the number one seller in coffee—and
I brought out my coffee business and private label brand for $5,000. That means I could only get a certain amount
for my product list. So I could give away a hundred every month. If a big player with a lot of capital were
to come in with a hundred grand budget and do the same thing as me, he could do a couple
hundred giveaways a day and boost those reviews. I’ve seen it, I’ve seen that happen in the
categories. Thank God I wasn’t in those categories for
that to take negative action on myself, on my business but I’ve seen it and I think that
is such a good move from Amazon. That is a positive—that is a beneficial
side to their decision. Going back—sidetracked a little bit guys
sorry—so after the change, now my mindset is shifted a little. Now I aim between 15 and 25 reviews—because
it’s a lot harder to get reviews now—before I turn on my PPC. That then—I’d have to be in double figures,
so tied to that eyes, the people who look at my page, 15 to 25 reviews is a nice amount. It’s already got that authority and I think
it’ll convert much more then at that pace. And because it is so hard to get reviews now,
I’m working on some structures which I’ll be putting on my social media and stuff to
help other people which I can hopefully say is kind of foolproof; it’s to do is like email
sequences and stuff like that. I know there’s a lot of worry about that factor
like, oh there’s a guy in my market who have 350 reviews and the second best seller has
got 280 reviews how am I going to even compete with these guys. So I’m going to try help those new sellers
and people who are thinking to come onto the platform of how to generate those reviews
from the get-go. Ben: And if I could just jump in real quick,
at the end of this video, we’re actually going to share with you a resource that Chris has
put together where you can actually learn how to do it step by step and you can actually
see the details of how Chris does it in his business. But sorry I didn’t mean to cut. Chris: So there’s some certain software out
there and a really good one—and this is for reviews now like seller feedback, two
very important things for an Amazon seller—so Seller Labs Feedback Genius. This is an email secret software where you
could sign up—again, this is not an affiliate grant, this is me just telling you how it
works. So you’re going to these software and you
can pretty much customize your emails, to which then send out to a buyer who buys your
products on Amazon—so your customer. At the moment you can’t—and it won’t be
like this ongoing—you can’t ask for that review in exchange for a discounted purchase
or the other way around. So you have to follow an email sequence, like
a follow-up sequence, to your customers. A lot of people who have been tested on this
go on with the method of the customer buys, they send an email—thank you so much, can
you leave some feedback in your own time, or would you be kind enough to leave your
own feedback. Now there’s a few methods in which you can
do that ten or a hundred times better and that is after the purchase has been made from
your customer, to continually add value for like three to five emails after that product
has been delivered to their door—and I think that’s something I’ll be adding into my course
because I know a lot of people are struggling with that. The first email should be like a thank you
and then give them a spark in their mind, something to look forward to for the second
email. The second email will be like a nice blog
post around the product they just bought. The third email will be something else like
a video. The fourth email will be like a discount code—just
go and take this 25% discount code and use it the next time, nothing else. The fifth one will be thank you so much—maybe
the top ten tips on how to use this product and at the bottom of that email will be some
feedback request. And then you can’t push them guys, but that’ll
probably be the best way to do it. That seems like a lot of work, but that can
be set up in less than an hour and that will send to every single one of your products,
every single customer ongoing. Ben: That’s fantastic. I think we got a little bit sidetracked; I
do kind of want to jump back into tell you about PPC a bit more and how to truly launch
your product with PPC and once you have done that, sustain that. Sustain that PPC and what’s the difference
between the two. Chris: Like I said, I only turn on PPC until
you’ve hit that 15 to 25 reviews on your listing. Now, I would start at a small budget in terms
of cost per click. Maybe start with your daily budget at $500. Let’s start with that. If I would say let’s start at two and a half
thousand dollars, people will just laugh at me if I’m saying this. So start maybe $500 or even a hundred dollars. Don’t do so small like $10 or $20. We want to show Amazon that you’re willing
to spend. It’s not actually your cost per click which
is the click amount that you pay when someone finds your products on the sponsored ads page
on Amazon, and that’s a sturch [?] page on Amazon. Start small. So start maybe at 25 cents; watch the conversions
come in—and again, this is only after that 15 to 25 reviews has been implemented on your
listing which can come from—actually I’m not going to go into that right now. After all of that’s been taken down guys,
PPC will start to kick in 24 to 40 hours and it will start to show you the results that’s
happened post-launch. From there, you could monitor it, evaluate,
and then you can scale that up. Now the scaling comes with it—and this is
simple, I’m not going to complicate this because it doesn’t need to be complicated—you just
increase that daily budget and then you increase the cost per click very slowly and you just
keep watching the percentage of the conversions. Again, this is irrelevant if the on-page optimization
isn’t there. Your actual product page listing needs to
look, sound, and read like your website storefront converted at such a rate where everything’s
optimized and that’s one of the biggest thing. And ongoing, like I said, you just raise that
daily budget and you raise that cost per click sensible and controlled and you go from there. Really, Ben, there’s not much more to say
about that. Ben: Absolutely. Fantastic. And so again, regardless of what product that
you’re selling, you need to get as many eyes onto that product page as possible. PPC is one way to do it; PPC is a very effective
way to do it because Amazon is funneling its customers to your product. Chris: Can I ask you a question? Sorry to interrupt. Ben: Absolutely. Chris: How do you—I think has sparked a
lot of interest on Facebook forums—people have asked the question of how do you see
a Facebook ad being marked up to target your product page on Amazon? So people setting up an actual Facebook advertising
campaign to move direct link over to the Amazon product. I don’t know too much about that. I think you know a lot more about that than
me, so can you maybe just give a rundown to people who have been asking that question? So I think that could be a big help. Ben: Absolutely. Just to give a little bit of background, I’m
actually the founder and CEO of a social media marketing company and we primarily do Facebook
advertising. I’m going to share you a little bit of the
trade secret here. What you want to do is, if you’re sending
traffic directly from Facebook to your Amazon product page, there are a few things you want
to do. First and most important, you want to make
sure that your product listing is optimized because it doesn’t matter how much traffic
you send, if the traffic doesn’t convert to paying customers, you’re wasting your money
on the front-end. So let’s just be clear; product listing is
number one. When people are on your product listing, if
they don’t convert, nothing else matters. Do that first. But once you’ve gotten your product page listing
completely optimized and when people go to your page—to you product listing—they
convert, they buy, then let’s talk about Facebook. Here’s the rundown; what you want to do is
you want to identify your competitors. You want to see who it is that is selling
products similar to yours. For example, say you’re selling yoga mats. Well you would want to look up other companies
that sell yoga mats. Or you would want to look up companies that
sell things related to yoga mats like workout gloves or different like stretching equipment. So you want to find items that are similar
to the item that you’re selling and you want to find those brands on Facebook. And then you want to go into audience insights
which is in your ads manager. You can go and if you’re familiar with Facebook
ads, this would be a little easier to get to but if you’re not, you want to go from
your Facebook profile page, go to the top right and there’s the little arrow like a
dropdown and it’ll either say create ads—advertising on Facebook—or create ads / manage ads. So either click manage ads if it’s there or
create ads if it’s there and it’s going to take you to your Facebook ads account. And then if you clicked create ads you want
to close it out and then at the top left there’s going to be those three little bars and you
going to want to click that and it’s going to bring up a few options. You then click audience insights. So you want to go into audience insights,
you want to type in on the left hand side, there’s an interest bar where you can search
interests. You want to type in interests related to your
product or you want to type in the names of your competitors and you want to click search. It’s going to bring up all these different
pages. It’s going to bring up information and demographics. I want you to go over to page likes and you’re
going to click on that. It’s going to be on the tabs and you’re going
to see a bunch of pages on Facebook that are related to that interest. What I mean by that is, the people that like
the pages that you’re seeing are the people who like that interest. And so then you want to go on and you want
to look through all those pages; you want to open them up and you’re going to see—you’re
going to go to the page, you’re going to look at the page and you want to find pages that
have a lot of people on them—so they’re popular pages—and you’re going to want to
scroll through a few posts to make sure that they’re engaged. So let’s say that they have a million people
that follow them. Well if each post that are posting only gets
five or six likes, nobody’s active on that page. Nobody actually cares about that. But if you go on and there’s a couple thousand
likes here, a couple thousand shares too, you know that page is engaged. So then, you find like a few of those pages
that are super engaged and highly relevant to your product—those are your customers. That’s your audience. You want to save that audience. That is a custom audience that you’re building
you want to save that audience. Then you want to create your ad on Facebook
and what I would do is for Amazon, I would create a discount code or I would create some
sort of reason for people to click on your ad. Whether it be discount, whether it be buy
this item and I’ll send you a free this, whether it be collecting emails for a free resource
that you give and then some—whatever it is, give them something of value to get people
to click. And so you want to go—and I would do website
clicks. Normally I would do conversions, but you can’t
put Facebook pixel onto Amazon’s product page cause it’s Amazon’s website. So you want to go to website clicks, you’re
going to create this ad, you’re going to plug in your custom audience and then I would set
a budget of about $5 to $10 a day. Unlike a daily budget on Amazon, Facebook
absolutely will spend every penny that you allow. Every time that you let it spend $5, it will
spend $5. Chris: Why is that Ben? Ben: That is because Facebook wants to make
money and Facebook has so much room to advertise that I think they’re able to spend all of
it to where Amazon has as we said a certain amount that you can do. So they use the same system, they both use
the auction system, but I think Facebook just has more opportunity to show your advertisements. So again, you’re building your audience. You’re going to website clicks. You’re setting your budget $5 to $10 in the
beginning and then you are taking an image from your Amazon product page. It’s consistency. You want to make sure that when they click
your product and they see a certain image, when they land on that Amazon product page
they see the exact same image. It’s consistency, and so you want to put that
as your image. You want to have a very, very clean, crisp
headline and text to your ad. Now your headline—it needs to be your call
to action. Whether it is 10% off, coupon code, free shipping,
whatever it is—some reason for them to click. The best is discount and in my experience,
the thing that gets people the most is a discount. You either want to offer them a discount,
whatever it is you decide that, you’re going to have to figure out what works best for
your product. With the headline, it’s going to be the title. Let’s say you’re selling yoga mats. The text on the top of your ad should say,
do you love yoga mats? Okay, because you’ve hyper-targeted; people
that love yoga mats—so you already know that they love yoga mats. But you want them to say yes; you want them
to say okay yes, this ad is for me. I know that this ad is relevant to me. Do you love yoga mats? And they’re going to think yes. So you love yoga mats. Get this, and then open quotes put the name
of your item—”blue yoga mat” whatever—and then hit them with your call to action—for
20% off. Get it with free shipping. Get it whatever. And that’s it. And then you start it. And one thing Chris—I know I’m rambling
but it’s important—if you are going to do Facebook ads, you need to make sure that you
have some sort of a longer term budget because you want to let your ads run for at least
three days at a sustained budget before you change it. Let it run for three days; let Facebook optimize
it for three days and then you will see your true results. So let it run for three days. The fourth day and the fifth day are what
you’re actually going to be working with and then scale or reduce as you see fit. Did that kind of answer your question, Chris? Chris: Yeah that’s great tips. People will find that real helpful. So one thing that I was struggling with before—actually
just a couple weeks ago—which you could probably help me and many others out there
is the ads not going through and not getting approved. I think this has been a bit clamped [?] down
in 2016 and will be in 2017 so let’s just give you an example exactly and I hope this
is helping everyone watching this as well. I run a Facebook group called The Freedom
Code. So I want it to run a Facebook ad to target
people who wanted more financial freedom in their life, more fulfillment, happiness, and
health. So very, very simple. So I set up an ad and it had a picture of
someone like sitting on a beach and some text on the photos and the freedom code. And what I use as the headline was, do you
want to become financially free? Okay and this might be the problem—and then
in the text below, I said join this group now with a link. So I tried a few variations of that, one again
was the title saying, do you want more happiness, health, and wealth in your life? And I tried it three times in different variations
and they all got declined. Many people are probably going through the
same procedure and for what reason are those ads not being approved and in that example,
why is that ad not being approved? Ben: So, there are a few reasons typically
why ads don’t get approved. The number one reason is that there’s too
much text in the image. Facebook prefers you to have less than or
equal to 20% text because they break your image up into little square areas and so if
more than 20% of the squares is being filled with text, they’re going to flag you and they
may or may not let your ad run. So that would be my first guess. What I would also think is that if you’re
sending people to a link, it’s going to have a display link that says either The Freedom
Code or something and you can manipulate the display links. If the link that people go to does not say
or start with The Freedom Code or whatever that display link is, they’re going to flag
that because you can’t have in your display link going to and then
when people actually click on it they go to because that’s false advertising. And I’m not saying you did, I’m just saying
as an example and it’s smart of Facebook to do this because for some products or websites
that may not be wholesome, they may not be what people think that they’re clicking on. If you can put your display link—and the
display link is the link that people go to—it would be, let’s just say Let’s say that was your display link but you
actually sent people to They would flag that and they’re going to
flag that every time. So again, people would abuse that if Facebook
didn’t check that. So it’s probably either the images or display
link; there’s some discrepancy there. Chris: And empty promises, is that correct? Ben: Empty promises will absolutely get you
flagged. So if you say that you can get free shipping
or 20% off and you go to that link and it’s not free shipping and it’s not 20% off, then
you’re going to get flagged. You’re going to get flagged; and I’d say the
fourth thing that I could think of off the top of my head without actually having seen
it is that people have reported your ad as harmful or abusive or spam. With so much advertising going on and with
Facebook really trying to monetize their platform, people are getting tired of seeing advertisements. It’s a genuine struggle; people do not like
being advertised to and I’m the same way. I mean I own a marketing company and I hate
being advertised to. I hate commercials; they suck, right? So if enough people report you, then Facebook’s
going to take your ads down because they want to make sure that they have quality on their
site. So they will absolutely have to click through
your link and they will check that link. So that’s why you might get approved and then
later they’ll come back and say, nope, it’s not working. Chris: Interesting. Ben: I hope that answered your question. Chris: As usual. I’m going to apply some of those tactics after
this call actually. Good stuff. Cheers, bro. Ben: So we’ve talked a little bit about PPC
and we actually threw in a little bit of Facebook stuff which we didn’t even talk about but
let’s talk about diversifying. Like we’ve talked about, with PPC you could
go through Amazon. You can stay completely internal but at the
same time we just talked about using Facebook to drive traffic to Amazon. There, we’re diversifying our market. How else would you diversify an e-commerce
business? Chris: So I think there’s a few ways to do
this. Obviously you want to leverage Amazon. Now let’s look at Amazon like it’s got separate
platforms. You got so many marketplaces on Amazon. So Amazon U.K—big, big marketplace. Germany on Amazon, big marketplace. The U.S—monstrous marketplace. Now look at all the marketplaces that have
potential for you to sell on. So let’s forget about all the other e-commerce
stuff that is away from Amazon at this current. So let’s just list just a few marketplaces
that have massive potential. Italy, Spain, France, Germany, the U.S., the
U.K. being the main ones. Now, I know people who are just on the U.S.
and they do $750,000 a year. I know some people on the U.S. who do $500,000
per month. Big shout out to Greg Mercer [?]. So these
guys are doing some big, big numbers but they’re only doing those numbers on one marketplace
on Amazon. Now I think while it’s good to look at other
e-commerce stores in terms of your own website—Shopify, Etsy, Jet, eBay—I think at the start, I
think mastering the process on selling on Amazon in all marketplaces is key because
if you could get your products seen in all marketplaces across the board in different
countries, then a lot more people in the outside world are going to know who you are, your
brand and it’ll make it a lot easier in the long run to then make outside sales in these
other e-commerce platforms. Does that make sense? Now some people might disagree with me on
this and think why can’t you start this straight away? Why can’t you be selling in the U.S. and have
a Shopify and eBay account, an eBay shop? I’m not saying you can’t. These are just my personal opinion and the
way I would like to do it until I built up so much sales revenue and authority for my
business, my products, my brands, that I can simply—not take them off Amazon—use Amazon
still as a big platform across all the marketplaces; that’s my goal. And then to move to an eBay, built up eBay,
and move to Shopify. Built up Shopify, and then build a Jet site. So I think this is a step by step process
and I think if you rush that process too soon, then it’s going to become an overwhelming
and very daunting issue for you and your business. Ben: If I could, just for a second and again
I hate to cut you off, you’re on a roll man, but like you said, that is absolutely an option. You can absolutely put your product in every
single platform out there and just see what happens. But what I think Chris is trying to say and
what I agree with him completely on is if you focus in on one and you just dominate
one platform—like Amazon U.S. and you build up your brand and build up your name and build
up your authority and you build up revenue and all this things, then you’ll learn how
to sell online and you’ll learn the process of how to sell online while getting paid to
do so. You’re getting really good at one; you can
put all your effort and time and focus into one and you can master that one. It’s the same as saying, okay, let me take
my business and let me put it on every single social media platform available. You’re spreading yourself too thin. IT’s not going to work out because, yeah,
you might have to go check Twitter for this and Instagram for this and Facebook for this—well,
you could do that and you could get a little bit of success, a little bit of traction on
each. Or you could focus on Instagram. You could focus on Facebook. You could focus on Twitter and you could build
up a huge following there, and then you could launch everything else from that one original
thing. So I agree with you Chris 100%. Pick one and I would say pick Amazon because
we’re sitting here with Chris Jones who’s a very, very experienced Amazon seller and
he’s telling you how to do this right now. So pick Amazon and pick Amazon FBA but pick
one. Pick one and build up on that and once you
have a solid foundation, launch everything else from that one foundation. Chris, please continue. Chris: And what I really like with Amazon
is I think people see Amazon or a majority see Amazon as you got to go in and you going
to sell on one category. Now there’s two ways you can start a business
on Amazon and this is two ways that many people are going to like one way, many people are
going to like the other way. So the first way is you could launch a brand
to specifically target one market. So I’m going to just open up one brand and
let’s just target the coffee market. That’s going to be it. My company’s going to be called Coffee Kings. It’s not. Okay, that’s not my company. So it’s my company Coffee Kings for example
and I’m just going to market and sell coffee products on Amazon within the grocery section. Now that’s one way of doing it. So Coffee Kings is this; all I’m doing is
selling coffee. And now the other way of doing it is you can
actually launch a brand or a company or business and you can sell a variety of different products
upon all the different categories that Amazon offer you. So that means you can sell your coffee glasses,
you can sell your gorilla stands for your camera. You can sell your pen, you can sell your notebook,
you can sell anything—and I’m talking you can sell placemats for your kitchen—aren’t
these just so pretty—you can sell anything. I do like going in with the second model where
you can use a generic business name like Chris’ Great Products. So that is just a generic business name where
you can sell anything under that name. Whereas Coffee Kings, you can’t go and sell
them a laptop under Coffee Kings or sell them a watch or bread or oats over there; you can’t
do that because it’s coffee. So with that generic brand name, it does not
limit you to one market and that’s what I really like. But being sidetracked and going back towards
the potential of what Amazon is; people just see it as one market what they’re selling
in. If you really look at it and look at the actual
power of what I’m about to say here, Amazon have so many categories in their marketplaces. Let’s just imagine you start in the U.S. and
you had this company of Chris’ Great Products. There is no reason why you can’t bring out
five products in the health and personal care category, five products in the grocery category,
five in home and kitchen, five in the sports and outdoors, five in electronic, five in
garden, five in pets, and you could replicate that exact process across all of the other
marketplaces on Amazon. That being Italy, Spain, Germany, all of the
stuff I’ve said about and imagine that power of that. Obviously, that’s going to take some [inaudible],
that’s learning and building the team. But if you can build off one platform and
get into all of those categories—which you can. Some people may be sitting and go this guy’s
crazy. I’m not crazy, this is possible to do. Ben: Maybe a little bit, but I think that’s
what it takes. Chris: It takes a little bit of crazy. If you want to, you can get it done. There is that possibility where you can bring
up a product in many different markets on one marketplace on Amazon. And then when you’ve dominated that one marketplace—which
is the U.S—branch out in the U.K. and do the same. Maybe that’ll take a year, maybe it’ll take
two years but look at where you could be in ten years. And after ten years you can get a market you
could sell that business for and that’s what really puts a big smile on my face. When people say it can’t be done, then you
have to change that mentality because it can be done. Ben: It’s all the mentality. If you think that it can be done and that
you should do it, then it absolutely can be done because I’ll tell you this; there are
people doing it right now. Right now, while you are watching this video
and we’re sitting here talking, there are people who are making hundreds of thousands
of dollars on Amazon. They are making hundreds of millions of dollars
on Amazon and so it absolutely can be done. The question is, are you willing to change
your mindset, to change your lifestyle and to do it? So I hope you guys have found some value. Again we’ve been talking with Chris Jones
and myself. You guys have a phenomenal day.

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