April 2, 2020
Amazon Brand Strategy

Amazon Brand Strategy


Let me ask you a question. What’s your brand strategy on Amazon? I feel like most brand owners, you probably don’t even have one, and yet a brand strategy that’s concise and clearly defined is actually the most accurate predictor of your long term success. So a strategy at its most basic point is simply a matter of saying, “This is where I want to go and this is how I’m going to get there.” The important thing about a strategy is it’s actually going to determine all of the other decisions that you’re going to make along your journey. So for example, whether or not you send your products into FBA or just do Merchant Fulfilled, whether you list all of your products on Amazon or just some of them, what pricing you set your products at on Amazon and how much internal or external traffic you drive using Amazon campaigns or off Amazon promotions. All of these are dictated by your brand strategy and yet most brands don’t even have one. If you’re interested in creating a concise and clear brand strategy for your brand or product on invention, you can contact us by clicking the link below or visiting us at marketplacesellercourses.com to book your one-on-one coaching session to create a completely customized brand strategy for your success on Amazon. Thanks for watching.

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