November 12, 2019
Adobe Analytics Implementation 2018

Adobe Analytics Implementation 2018

Hi, this is Andrey Osadchuk. This is
an introductory training to Adobe Analytics implementation. In this video
you will get to know how to implement Adobe Analytics on the website. I’m going to show you three major methods. The first method is to implement a Adobe Analytics with Adobe Launch which is a tag manager provided by Adobe. The second
option is to implement a Adobe Analytics with Adobe DTM dynamic tag management
which is the previous tag manager provided from Adobe. And finally I will
also show you how you can implement it on the website without a tag
management solution. Let’s get started. this is the first screen of Adobe
Launch which is a tag manager. You can use other tag managers from third-party
vendors like Tealium, for example. But in this video I will focus on Adobe Launch and Adobe DTM tag management solutions. When you log in to Adobe Launch, go to extensions and here you will see what extensions you already
installed by the folder will be the core extension which is Adobe Lunch and then
go to the catalog tab where you will find other extensions and find Adobe
Analytics and click installю This is the wizard where you will need to configure
Adobe Analytics. I will only show you the primary parameters. First we will
talk about Report Suites. you will need to specify report suite IDs. for the demo
purpose I will just type in something like dev, stage and prod. But in real
implementation you would need to first configure data elements and then choose
those data elements by clicking on these icons obviously it’s not necessary if
you do not want to add data elements you can always type in the real IDs
then the second step is to go to general and provide tracking server names this
is where the data should be sent to if you do not know your tracking server’s
contact customer care so I will type in track and I will also specify
the tracking server for HTTP traffic then you will need to configure global
variables but again for the demonstration purposes I will not
explain this and finally take a look at link tracking if you want to track
what’s happening on the pages like somebody clicked on an exit link or
somebody downloaded a file then make sure that you have specified the
settings under this tab once this is done click Save now we have the ability
extension ready and the next step will be to set up a rule go to the rules tab
and create a new row the copies of the rule is to let a double lunch know when
we want to fire either the Analytics tracking code in real life
implementations the configuration will be quite complex but for this
demonstration I’m going to make it as easy as possible first set the name for
the rule and continue with events events will help you set the time when this
event should happen for example you may want to fire something when the visitors
on your website will click in a field of the form when
they probably spent some time on the page but in our case we will set the
event to the time when the launch library is loaded so I will select
library loaded this event doesn’t need any configuration I just save the
changes the next step would be to go to actions and add the action click on the
add button and select the extension at the genetics in the action type you have
different options but again for the very simple implementation I will just select
send become the purpose of the same beacon action is to fire the tracking
code of other the analytics then you have two options and by default I will
keep s.t() call and will save the changes my configuration is ready and I
will save it the next steps that you will need to do is to publish that rule
and extension that we’ve set up to your environment go to publishing tab add new
library and this is what will be sent to you at the be launched JavaScript file
and click add all changed resources as you see everything that we’ve setup has
been added to this area this is going to be the code that I’m going to send to my
environment in my case I will start with the development environment and we’ll
save and build for development this is the required action to have my library
ready and available on the development environment if you want to get to know
more about how to set up Adobe Analytics implementation in Adobe Launch and how to use Adobe Launch for different tags implementation including Adobe
Analytics sign up for a free online training following the link under this
video in the description now let’s have a look how we can implement a data
analytics in DTM. When you log in to DTM go to the property and click Edit
tool selected analytics and name a divinity tool then click rate this will
add a debate analytics tool to DTM library on the staging environment now
let’s continue with configuration of the report Suites first I will continue with
the production report suite ad this will be prod and staging one. as for the rest
the configuration options are very similar to what we had in a debate
launch if you want to update the tracking servers this is should be done
under the general tab then global variables and finally if you want to
configure downloads and exit links this is the place where you should do that
once you have configured the divisional ethics click Save Changes now the
changes are life on the station conveyor mminton you test those changes you will
need to publish the changes to the production environment I will not cover
this now but again if you want to get to know more about how the DTM works reach
out to me by signing up for a free online training following the link under
this video now have a look at how Adobe Analytics can be implemented without a tag management solution this is website and
Adobe Analytics is implemented here without a tag manager let me show you
the HTML source of this page this is the code of Adobe Analytics implementation
previously it was called SiteCatalyst this is why you see here sitecatalyst
code the implementation without the tag manager consisted list of two parts the
first part is JavaScript library here we have a version of appMeasurement 2.7 this library is provided by Adobe then the second block includes different type of
variables that have to be populated usually those variables are populated
per page and here you can see what values are sent to each variable and
those values will be available in the reports another difference in comparison
to tag manager implementation is that here even if the browser doesn’t support
JavaScript the data will be sent to Adobe Analytics this is basically the
code that will be run if javascript is disabled it’s not a JavaScript it’s
just an image request and here we can see that the data is sent to this report
suite this tracking server and this the one this is the only variable that will
be populated page name obviously some other general quality standard variables
will be populated majorly this is your browser name operating system and other
technical parameters that can be captured without piece of special
parameters despite the fact that the individuals can be implemented without a
tag manager it’s really complicated and very costly to support such
implementations and in most of the cases the team would face the problems
if they need to change something they would need to go to their IT team and
wait for execution of those requests this is why tag managers were invented
and now if you try to implement Adobe Analytics I always recommend you to
start with the tag manager in some companies tag managers may be
prohibited and in this case you have this plan be implemented appendix
without a tech manager this is it for today’s video we have covered very
quickly how Adobe Analytics can be implemented in Adobe Launch in Adobe DTM and without a tag manager let me know if you have any
questions or challenges share them in the comments under this video as well as
what you would like me to cover in the next video episodes dedicated to Adobe
analytics implementation thank you and see you next time bye

8 thoughts on “Adobe Analytics Implementation 2018

  1. Hi Andrey – Good work, really liked the idea of sharing all implementation methods.
    Can you advise how can one get access for Launch sandbox/demo account for learning purpose?

  2. Thank you! Good video but in my experience implementation and configuring Launch takes much more time because I have to configure a lot of props and vars and other e-commerce features. I have 3 questions:
    1. Do you plan to continue AA implementation topic with Launch? Sprops, evars and classifications? It will be very interesting.
    2. In your opinion what is the best way to implement AA? Launch?
    3. Does AA has something like "referral exclusions in GA"? For example i would like to exclude referring domain of payment system? Small explanation

  3. Hi, I like your video.. Can you please suggest me how to implement mobile app to adobe analytics.. Please suugest me any video or any document

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