April 2, 2020
AdButler – Internet Banner Types

AdButler – Internet Banner Types

Hi everyone, Liam from AdButler here
again with another video. Today we’re going to step outside of AdButler and
talk a bit about different banner types. A banner is a generic term I’m going to
use to refer to an internet advertisement. It can be an image of
video some text, or really anything that could be referred to as an ad. Now, there
are hundreds of different styles of Internet banners, but broadly they break
down to five types: image, flash, html5 rich media, custom HTML, and VAST. Each
banner type, just like a zone, type has its own strengths and weaknesses. In this
video I’m going to go over each banner type and a few examples. We also have a
new ad format page over at blog.AdButler.com, that contains a
frequently updated set up banner templates. If you’re looking for a
particular banner style, whether it’s expandable or slideshow or what have you,
feel free to head over there and glance what we have available. We’re always updating it, and we’d love
feedback for that sort of stuff. Consider this video your primer for the
world of ad opts. When I first started here at AdButler, I found myself with a lot
of questions, and not many sources for answers. Although you can pick up the knowledge
eventually, it’s always nice to have someone spell things out for you. If
you’re wondering what to do with the creative an advertiser sent you, or how
exactly to get your banner working properly with AdButler, that’s what this
video is for! Let’s start with image banners. Image banners comprise the
majority of internet advertising out there, and they have three key
characteristics: they’re static, they’re lightweight, and they’re compatible with
basically everything. Now, just because an image better static doesn’t mean it
can’t be animated. You can always deliver an animated GIF for example. Static more
means the banner doesn’t change, it doesn’t become bigger or smaller, unless
it’s responsive, it doesn’t change when the mouse hovers over it, and it won’t
change the cursor all over the page. Image banners, when they show up, are
usually PNG’s, JPEGS or GIFS. Generally, you’ll be using image banners
as your go to format. They’re cheap and easy to make, and everyone understands them. Flash is the exact opposite to image banners, where I would say “go ahead,
go crazy with image banners, they’re great!”, Flash is more like, “Please don’t do
ANYTHING with flash if you can avoid it!”. Flash is a plug-in created by Adobe that
basically runs little applications in your browser. Usually, it’s used for animated
advertisements or little interactive ones. Some companies out there do still work in flash, and flash does have great compatibility with older computers, but
that’s where the good begins and ends. Flash has major security flaws, does not
work on mobile, and will soon disappear completely from the modern internet. If
you have to use flash do so, (I won’t hold it against you), and AdButler does fully
support it, but there is an alternative, and that is HTML5 rich media banners.
HTML5 rich media banners allowed to do pretty much anything you want. All rich
media banners are served inside iframes as miniature websites, meaning anything
you can do on a website, you can do with these banners. You can have videos play,
you can run animations, you can do actions on hover or click, you can run
script, you can even, with one of our newest features, create expandable banners
that either hover out or push out on your webpage. As I said, all HTML5 rich
media banner served inside iframes which, means they can’t be responsive, and they
must be uploaded a zipped archive. That archive has to contain any resources you
need access to, although you can externally link to some resources if they’re larger
such as video, as well as contain AdButler’s click tracking macro. Regardless,
HTML5 rich media banners are great and powerful! If you want to make something
interactive, use rich-media banners. There’s also lots of free software out
there if you aren’t the coding type, like Google web designer that will help you
create the banners. Now if HTML5 rich media banners are web pages within web
pages, custom HTML banners are just parts of the site you’re inserting later.
Custom HTML banners are perfect for creating native ads and other banners
you want to be indistinguishable from the website, or for creating response of
interactive banners. Custom HTML banners can either be served in an iframe, or
inline, and are also handy when working with 3rd prty servers. With AdButler,
you can just throw the 3rd party tag into a custom HTML banner, ad are click
tracking macro, and you’re good to go. Custom HTML banners come in a whole
bunch of different variations, but usually you can tell it’s one because it
looks like HTML. For instance, a zone tag such as this AdButler one, or one from
another ad server, would be a custom HTML banner. VAST is a whole big deal. VAST
banners are video banners that play around other content and are usually
referred to as pre-roll or post-roll ads. They’re what show up on YouTube or a
news website before you see the video you click play on. Currently, AdButler supports VAST 2.0, we offer a whole
slew of features to get you going. I’m not going to spend too much time on VAST
banners because they’re quite a bit different from the other ones that cover
today; however, I will go over one major thing I get asked all the time by people
new and old to the business how to create video banners and whether to use
VAST or HTML5. The answer is if you want your banner to play around another video,
either before, after, or during it, use VAST If you just have a video banner you want
to play, that’s a HTML5 rich media banner, or custom HTML banner. You’ll need to
throw a video player into the batter, although you can use the basic HTML5 one,
and then either host your video externally, or inside the archive. And
those are the basic banner types and online advertising. Now, as I said at the
beginning of the video, I could go over hundreds of different spins on these
types, like expandable or interstitial, or anything like that; however, if you take a step back, you’ll
see that all those banners fit into one of these types: either image, HTML5,
custom HTML, or VAST. Let us know if this video helped at all by commenting or
sending us an email, or if I missed anything. Also, if you are looking for videos on
anything specific, leave a comment and/or email us your
suggestions and we’ll get back to you. As always Liam from AdButler here, thanks for
watching, and have a good day!

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