So earlier this month we researched 1001
active online shoppers across the country, and what we found is that online
marketplaces are already the most popular place to shop online, that’s even
before Amazon has arrived in this country. So if you as a retailer aren’t
able to leverage the power of marketplaces through your e-commerce
platform, you’re already behind the eight ball. Another interesting insight from the survey was that two out of three
consumers are purchasing online after researching in store. So you need an
e-commerce platform that enables you to leverage your offline inventory online.