February 26, 2020
5 Twitter Tips for Your Ecommerce Site | Two Minute Tuesdays

5 Twitter Tips for Your Ecommerce Site | Two Minute Tuesdays

Hey, everybody! My name is Matt, and I’m the
Social Media Manager here at Volusion. Welcome to Two Minute Tuesdays, where we give you
two minutes of ecommerce advice to bolster your online success. When you think of social
media and your online business, the first thing that may come to mind is Facebook. But
what about Twitter? Well, pay close attention, because I’m going to show you five really
cool tips to help boost your Twitter presence and improve your overall online presence. First and foremost, make sure that you incorporate
key branding elements into your Twitter profile. Remember, your Twitter profile is just an
extension of your online business, so make sure it looks like it belongs. For example,
your background should have similar colors and textures to what you find on your .com.
Also make sure that your tweets are in the same brand tone, and that you add a link back
to your website within the Bio section. Secondly, and very importantly, prepare yourself
for handling customer service inquiries that come through Twitter. Like it or not, whenever
you’re putting your business out on a public channel, you’re going to get questions from
people that are looking to follow-up on orders or just need more information from you. So
get ready to man your Twitter handle so that you can respond to these customer questions
in 140 characters or less. Number three on our list, monitor beyond your
Twitter handle. Part of being on Twitter is monitoring different conversations that might
be had about you, and it’s really easy to only go to the Connect page to look for mentions
that have your handle directly in them. Unfortunately, not everyone will be using your handle to
talk about you, so download an application like HootSuite or TweetDeck, or even just
do a Twitter search for your brand name. It’ll really help make sure that you pick up all
the pieces that don’t have your handle mentioned in them. Number four, make sure that you promote different
channels using your Twitter background. Of course, your Twitter background should be
branded, but also use that real estate to promote your other channels. Whether it’s
your Facebook page, your online business or whatever the case, add some links over on
the left-hand side or anywhere on that background to help drive traffic to other channels. Last, but definitely not least, you want to
make sure you’re monitoring exactly what type of return you’re getting from your Twitter
presence. In other words, you need to go into Google Analytics and take a look at how much
referral traffic is coming back to your website from Twitter. If you get a little more advanced,
you can even see what types of sales and how many are coming straight from your Twitter
page to your bank account. Keep these five tips in mind as you go through
and build out your Twitter page to take over the Twittosphere and grow your online kingdom.
If you have any questions, just leave me a comment in the box below and I’ll get right
back to you. From me to you, happy selling!

3 thoughts on “5 Twitter Tips for Your Ecommerce Site | Two Minute Tuesdays

  1. Hello! To change your background, go to your settings then select "design" from the left-hand menu… but to actually have a background with links to your site and other social channels, you'll need to custom design that yourself and upload the background graphic to Twitter. Hope that clarifies, thanks for watching!

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