April 1, 2020
5 Signs That It’s Time for a Website Redesign | Two Minute Tuesdays

5 Signs That It’s Time for a Website Redesign | Two Minute Tuesdays


Hi, everybody! My name’s Matt and I’m
the Social Media Manager here at Volusion. Welcome to Two Minute Tuesdays, where we bring
you two minutes of ecommerce advice to bolster your online success. I bet you’re already aware of how important
your website design is. Once you’ve gotten everything designed the first time, however,
you may be wondering when you should give your site its next makeover. Well, pay close
attention, because today I’ve got five signs that it’s time for you to redesign your website. First and most importantly, if your customers
are having trouble finding things on your website, it’s time for a redesign. If you’re
receiving navigational questions in your inbox, or if you’ve done user testing and your customers
seem lost, you need to rethink your navigation and make sure you implement those improvements
into your redesign. The second warning sign of a site redesign
is how much your brand has evolved. Over time, if you’ve changed your brand voice or started
using a different color or new logo, it’s time to make sure that those brand changes
have been incorporated into your web design. That way, your brand will be consistent and
your design will properly reflect your updated brand. Third on our list, if your bounce rate is
high, it might be time for a website redesign. Your bounce rate is when a visitor comes to
your website, sees one page and then leaves. High bounce rates are not good for conversions.
If you’re seeing that your bounce rate is really high through your analytics profile,
there’s a good chance your design is to blame. Number four, if the message is too complicated,
it’s time to simplify your site design. When you’re just getting started, it’s really
easy to put as much stuff on your homepage or your website as possible. But, as countless
others before you have shown, it’s much better to edit. So if you’re overloading your
visitors with information, feel free to redesign and scale back. Last, but definitely not least, if your website
looks outdated and you know it in your gut, go ahead and look into redesigning it. Again,
if your brand’s changed, if things just look a little bit old or antiquated, feel free
to go ahead and make the investment to turn things around. Keep these five signs in mind when you’re
considering whether or not you should redesign your website. If you need any help, our team
of experts is always happy to lend a hand. Any questions? Just leave me a comment in
the box below and we’ll get right back to you. From me to you, happy selling!

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