March 30, 2020
5 Reasons Ecommerce Design Makes or Breaks Your Online Business | Two Minute Tuesdays

5 Reasons Ecommerce Design Makes or Breaks Your Online Business | Two Minute Tuesdays

Hi, everybody! My name’s Matt, and I’m the
Marketing Communications Manager here at Volusion. Welcome to Two Minute Tuesdays, where we give
you two minutes of ecommerce advice to bolster your online success. You’ve probably heard
that ecommerce design is really important to the success of your online business. But
did you know that it can actually make or break your sales, your profit margins and
everything in between? Well, pay close attention because if you haven’t invested in ecommerce
design yet, I’ve got five big reasons why you should think about it.Reason number one:
Perception is reality. It sounds clich’e9, but it’s 100% true when it comes to your online
business. If someone comes to your website and it’s ugly, they’re going to think poorly
not just of your website, but of your company overall. So don’t let that first impression
go to waste. Along the same lines, number two: Branding is everything. Your design is
directly associated with and actually drives the direction of your brand. So always make
sure that your site design reflects the story that you want to tell. That way, people perceive
you and your customers to be exactly what you want them to. Number three: Design drives
user experience. Put yourself in the shoes of your customer for a moment. If they come
to your website for the first time, how will they find anything if you have a poorly structured
web design? So make sure that you really shepherd people through the process by giving them
specific CTAs and a simple, clean design that allows them to navigate easily.Number four
on our list, believe it or not, is that design actually impacts your SEO. Keep in mind whenever
spiders are coming to your site, they need to be able to maneuver through it to check
out its content. Since your design is closely tied to your navigation and user experience,
that means it’s also tied to your SEO. Last and most importantly, design directly impacts
sales. For all the reasons that we’ve mentioned above, the entire experience of your site,
based on your design, will give them either a vote of confidence or otherwise when it
comes to entering in their credit card information. So make your site professional, make it easy
to use and you will increase sales through your web design. With these five reasons in
mind, it’d be silly not to put extra emphasis into your ecommerce web design. Remember,
here at Volusion we’ve got free templates, premium templates and even custom design services
to fit your fancy. If you have any questions, just leave me a comment in the box below and
I’ll get right back to you. From me to you, happy selling!

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