April 9, 2020
$5 Facebook Ads For Shopify – How to Make Profitable FB Ads Using $5 Ad Sets (MICRO SPLIT TESTING!)

$5 Facebook Ads For Shopify – How to Make Profitable FB Ads Using $5 Ad Sets (MICRO SPLIT TESTING!)

Well Hello Ninjas! Today we’re gonna talk
about how I set up a Facebook ad Campaign from scratch for all of my
Shopify products and we’re going to Reveal one secret method that I called
micro split testing and how it could Change or Shopify business overnight
stay tuned All right guys let’s get into this and
actually go from scratch how I would go About setting up a Facebook ad campaign
using a technique that I like to call The micro split test and what this does
guys is it allows you to get the fastest Amount of very accurate data about your
audience that’s gonna get you more Buyers quickly without spending a
fortune to find your perfect buyer so Let’s do gaming keyboard all right so
gaming keyboard and you know whenever I’m browsing Aliexpress I like to sort
by orders Just because orders gives you a little
bit more kind of information as to what People are actually buying right because
if there’s a ton of orders here that Probably means that a lot of people are
successfully dropshipping it because you Know with drop shipping they wouldn’t
order it unless they’d already sold it And so the most orders kind of shows
what you know I like to see for 7 Dollars and 43 cents here we’ve had
success selling this product for you know forty nine ninety five because it
glows and you know it has that kind of perceived value like I’ve talked about
in a lot of my Shopify videos so let’s talk about how I would actually target
people that would be interested in buying this keyboard right if you need a
tutorial on how to actually import this product to your Shopify store and all of
that take a look at our completely free training it will be the first link in
the description our Shopify training we’re gonna go through that and a bunch
of other stuff showing real products that I actually sell all the time that
are making a ton of profit for me on my Shopify stores so how would we actually
target this particular product right if I was trying to find people who were
interested in buying this gaming keyboard how would I do it so the first
thing that I would do guys is I would start with audience insights and so
audience insights is a really cool tool that I talk about all the time that
shows you information about people on Facebook right so before we enter any
specific interest it’s showing us that fifty-four percent of all of Facebook is
women forty percent forty six percent of all of facebook is men but if we add an
interest here like twitch right twitch TV our twitch com is a website where
people watch other people stream video games so it’s a perfect example of
something that somebody if somebody likes the twitch page on Facebook then
they’re also probably likely to be you know in the market and buy a gaming
keyboard so we’re gonna click twitch here and now we see that that fifth
before percent of women change to 15% and why that happened was because 85% of
people on Facebook who like twitch are men right but a really cool part of
audience insights and we’re gonna go through this super quick cuz I’ve talked
about it before is it shows you other things that people are likely to also
like right so major league gaming Alienware is a huge one right Alienware
is a big kind of gaming keyboard company twitch overwatch elderscrolls destiny
nintendo right a ton of really good stuff here so I’m gonna keep this open
guys and then we’re gonna talk about how to actually do this right and so let’s
say that you want to sell a product but you don’t know anything about it right
you you maybe you found a product and you knew it was related to video games
but you do your aren’t familiar with video games you don’t know what twitch
is another thing you can do is just type in you know video games here and if you
type in video game and where we are right now actually is word is creating
an ad set right so inside of the ad set there’s this detailed targeting section
so if we click video games here what we can do and a lot of people don’t know
this actually is Facebook will give us other suggestions right so like PC gamer
is a good on PlayStation Xbox right fortnight all of these different
suggestions that we can then check as well so let’s actually go about building
this audience right and how I like to do that is actually just using a split
screen so I’m gonna put half the screen on this side half the screen on this
side so I can have you know audience insights open wall and building out this
ad set so we’re gonna call this one gaming keyboard micro split test and the
point of micro split testing guys is to figure out which interest is going to
perform the best with the least amount of money right because the people who
succeed at Facebook out are the ones who test we’re gonna show you how to test
very quickly using very small budgets because you know you never know how the
markets gonna react like I can make a bunch of guesses and sometimes I’m so
completely surprised even after years and millions of dollars spent on
Facebook ads as to what works and what doesn’t based on interest because
somebody who likes Alienware might be five times more likely to buy this
specific gaming keyboard with this specific audience in this specific place
then somebody who likes you know roosterteeth for example and so what
we’re gonna do guys is we are going to actually build this out a little bit and
so what we can tell by the demographics is these things are kind of
true throughout right so we’re not gonna split tests really except for two times
on age so what we’re gonna do is we are going to actually come up to where it
says create multiple new ad sets and this is a great trick this is gonna say
you guys so much time so if you aren’t paying attention you know pay attention
to this little part cuz it’s gonna literally completely change the way you
advertise on Facebook and so create multiple new ad sets and what we are
gonna do is we are going to do a couple of age ranges right so let’s let’s just
keep it simple for now in the United States but you know I would like to
split test the United States the UK Canada Australia kind of the big four of
shopify in like another tutorial but you know I mean I’ll show you how to do that
really quickly just with the UK so we’re gonna choose ads location variation and
then instead of the United States here we’re gonna do United Kingdom United
Kingdom and what you’ll notice now is the to add sets up here has changed
right so the total budget is up to 40 we’re gonna talk about that in a second
and we’re also gonna do an age range variation because we see people who like
twitch right people who like video games cuz twitch is synonymous with video
games so that’s why I’m choosing this one it’s like the most related thing I
could possibly think of for video games so people who like twitch are fifth
almost 50% of people who like twitch are 18 to 24 and the other almost 40% is 25
through 34 so we’re gonna do something like this we’re gonna choose 18 through
24 year olds and then we’re gonna add because that’s the biggest portion here
and we’re gonna add an age range variation and we’re going to do 25
through 34 year olds and the reason we’re going to do that is the other 38%
is in that age range and so now we have a couple of permutations going when I
say permutations I just mean you know different split tests like a different
ad set right and you saw that when I added these two it jumped from to ad
sets to four ad sets and now our daily budgets eighty so it’s good to keep an
eye on that we’re gonna do English here and instead of choosing all four gender
since since only 15% is women we don’t really want to waste our ad impressions
on women in this particular case because you know eighty-five percent of the
people who are interested in twitch which is synonymous with video games
which is synonymous with gaming keyboards are men right so we’re gonna
choose men here just because it’s gonna be a little bit
more likely to be profitable kind of from the start and so now we’re gonna go
over to Page Lex right because Paige likes our detailed targeting for the
most part and not every page is gonna be available in detail targeting but most
of them should you know for the most part so what we’re gonna do guys is we
are going to add a bunch of stuff here we’re gonna choose twitch
alright 21 million people like that we’re gonna choose that one and then
we’re gonna go to add detailed targeting variation right when we add this
detailed targeting variation and I want you guys to see this really quick right
so there’s four ad sets right now but since there’s other variations like
there’s one for United States United Kingdom there’s ones for ages right now
when we press add detailed targeting variation right here instead of going
from four to five or four to six it’s gonna go from four to eight right
because of the permutations and so four to eight right and then the next one
that we’re gonna choose is Major League Gaming if somebody likes the major
league gaming page then they’re very very likely to want you know an above
standard and above average keyboard a gaming keyboard and they’d probably be
more likely to pay significantly more for that gaming keyboard so let’s choose
a couple other ones we could also choose Alienware cuz Alienware is kind of known
for being you know competitive gaming computer gear and so we’re gonna choose
Alienware here oops Alienware and so now we have three maybe
we can choose one more like Nintendo Newegg Blizzard twitch overwatch let’s
choose one more we’ll do a sweet fortnight because it’s super popular
right now fortnight 61 million people so that eight went to twelve right and so
now what we’re gonna do guys is we are going to quickly edit the placements and
you know I explain why I do this in some of my other videos but I’ve just proven
you know that the Facebook feeds are significantly more profitable for these
type of ads and when we go over all of the different types of ads super super
in-depth into Facebook as ninja master class if you guys are interested there
will be a link in the the first link in the description is completely free
training talking way more about that so now what we’re gonna do
since we have 12 ad sets right what I like to do is spend $3 per day per ad
set three to five dollars I generally spend five but if you’re more on a
budget you can do three right so I’m gonna do 12 times five which is sixty
dollars and this is a daily budget you can also do lifetime but we’re gonna do
12 times five which is sixty right so we’re gonna do sixty dollars a day which
means it’s five dollars per ad set and even distribution versus balance
distribution does all this means is if you have 12 ad sets all 12 will get the
same amount of impressions or if you do a balanced distribution let’s say that
you had one ad set that had like a huge interest like twitch with like 20 21
million and you had one ad set with like a major league gaming that had 1 million
obviously 21 million is much larger so it should get 21 times more of the ad
budget since there’s more people to show it to so I like to do even distribution
just to keep everything even for now and then what we’re gonna do is click
continue and so that guys is how you create micro split tests on interest
right and that’s how you use audience insights to come up with what your best
page likes would be for a particular product right and the part that we found
has a hugely passionate fan base which is gamers it has perceived value because
it has a kind of the LED backlights you know it’s very very inexpensive relative
to how much you can sell it for on Amazon these go for you know even like
hundred 100 or more dollars per unit and this is just a great type of product
that we’ve made a lot of money you know drop shipping from on Shopify with using
this exact micro split testing method and what you’re gonna find guys is some
of these ad sets are gonna perform better some of these assets are gonna
perform worse right maybe two out of the 12 have purchases have purchased this
that are that are profitable for you maybe three out of the twelve have you
know break-even and then maybe you know the rest of them have negative margins
or aren’t bringing profitable right so what you can do is you can pause the
ones that aren’t performing you can scale the ones that are profitable and
then the ones that are profitable you can duplicate those ad sets and then
test them with other types of interest guys and that that is a little bit more
complicated you know to optimize and scale ads but again we
do talk about all that in the Facebook ads a ninja mask for us if you guys are
interested a free training down in the description guys so that is micro split
testing for Shopify products we’ve made a lot of money doing this exact strategy
guys where we do our research with audience insights and then we just split
test based on the best interest relative to that product micro split tests scale
the winners pause the losers and just start to optimize from there guys it’s
very very profitable and easy to do if you do it this way and don’t have to
have a huge buzzer to do it guys so if you have it make sure that you do click
that little subscribe button turn on the notification bells because we are giving
away $100 daily plus thousands of dollars of courses for you guys every
single day and I wanna give a huge shout out to our winner yesterday right here
so congratulations on that shoot us a message and we will get you hooked up
with one hundred dollars straight to your PayPal and thousands of dollars
worth of course its daily guys so I love you guys so much until next time see you
on the next

100 thoughts on “$5 Facebook Ads For Shopify – How to Make Profitable FB Ads Using $5 Ad Sets (MICRO SPLIT TESTING!)

  1. Kev I Love it when you do facebook Ad vids you explain everything in a simplified manner you make a newb feel like a pro Thanks Again Bud Keep On Ninjain Brother

  2. Thanks so much for all your free videos, it's really helping my client's account. I'm working on mastering each skill you teach and recommend your videos to other people working on their agencies.

  3. If someone from France buys your product and epacket deliver your products to france in 40 days why would you test it still>?

  4. If someone from France buys your product and epacket deliver your products to france in 40 days why would you test it still>?

  5. hey Kevin!
    Question, when setting up these micro split tests, will it create overlap? should I still exclude the other demographics i am testing within the same ad during micro split testing? or do i need to worry about overlap still.

  6. hi great videos s you do the micro testing, now what do you do with the information like how do you make a great personalized facebook ad for your Shopify store?

  7. If I am micro testing on FB ads, running at $5 per ad per day… how many days should I run the ads for before I have enough information and would start cutting the losers?

  8. HAHAHA! The beginning is so hilarious! 😂😂
    I just played the start over and over and over, like 10 times now! 😂😂

  9. Love how step-by-step and detailed this is Kevin! Perfect for all Beginners! Thanks for the valuable content!

  10. I like this guy. Fast, every sentence is important. No needless informations, no talking and fooling around. Thanks, man.

  11. Adopt me? I totally don’t want any of your money lol jk great video might look into doing this just have no money to start

  12. Hey Kevin! Awe training man, keep up the good work am going to start my own store right now and keep you updated. Thanks again for the info.

  13. 🔴 Awesome, Kevin! Ton of great information here! Thank you! Been following you for ever!

    If anyone wants to know How to Make profitable Facebook Ads for Shopify Dropshipping store?
    You can talk to me here – @t

    You know, I understand the need of making your first $$$ from Shopify! The best way to achieve quick revenue growth on your Shopify Dropshipping store is – Facebooks Ads(Conversion ads).

    🔴 Ask me how we scaled a store from $0-27,000 in 3 months using Facebook Ads.
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  14. Hey Kevin, I know this might be a stupid question but how do I make Money with this? I understand you create Facebook ads for gaming keyboards from products of AliExpress. But If I were to sell 10 that are successful how would I make money?

  15. hey mr.kevin actually i have been following your training's and i would say its amazing cause its giving me allot of insight into this so called digital marketing even though am new to it so thanks allot

  16. Great info! Thank you. You should also check out this free training that shows a unique targeting strategy that goes against what is normally taught. It seems backwards but is working incredibly well. In fact this past January one student sis almost a million in only 30 days. crazy! http://quit9to5academy.net

  17. Please, can anyone advise me on this facebook ad question?

    When advertising on Facebook ads, exactly when should I increase the budget and by how much over the testing period if I get one sale at every increase?

    For example, on Saturday I advertised a new product for $15; I set the ad at $15 and got an order on the same day and fulfilled it.

    Should I have increased the budget at that moment or left it at $5 for the testing period of 5 days or should I have increased it at every sale request?

    After Saturday, I did not get any other sale; but then on the following Tuesday, which is today, I increase the budget by another $5 and got another sale within hours.

    It seems like that every time I increase the budget I get a sale; is that what is suppose to happen?

    How often should I increase the budget during the test period if I get one sale on every $5 increase of ad budget?

  18. Thank you for the Great video.  Questions…
    1) Do you recommend running purchase objectives for your e-commerce campaigns?  
    2) how long should you wait until you kill an ad if its not converting?

    Thank you!

  19. Do you run engaged, then traffic then conversion split test? or can i go from engaged straight to conversion purchase split tests? is traffic really needed?

  20. Can I have a total budget of $100 and be able to make $50+ a day with print on demand or affiliate marketing?

  21. What a tool! Lol! For those who didn't notice, he's not actually scuba diving or hanging with gators. That's video editing is all. And the Lambo is almost certainly rented. Not even watching the video after that. Fake intro = fake advice.

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  24. Very easy.and informative video. Just one problem I can't find the create multiple ad sets tab in the top of my ad manager? Has FB removed that recently?

  25. Nintnedo Yoshi Gray/Green Snapback https://crypt2shop.com/products/nintnedo-yoshi-rubber-sonic-weld-gray-green-snapback

  26. After months of failures with FB Ads, I finally got 27 Sales when I bought traffic on Udimi, you can find it HERE: @t

  27. I would like to make a facebook ad introducing my single roommate to women that live within our town. I don't have a business, I just want people to know he's single so he gets recognized at bars. How much would this cost?

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