April 8, 2020
5 Best Practices for User Testing Your Website | Two Minute Tuesdays

5 Best Practices for User Testing Your Website | Two Minute Tuesdays

Hi, everybody! My name’s Matt, and I’m the
Social Media Manager here at Volusion. Welcome to Two Minute Tuesdays, where we give you
two minutes of ecommerce advice to bolster your online success. When you’re designing your website, it’s really
easy to go with what you think looks good, but at the end of the day, you need to please
your customers and make sure they can navigate through your website. To do so, I advise that
you try out something called “user testing.” But before you get started, pay close attention,
because I’ve got five best practices when user testing your website. First and foremost, you’ll want to set a specific
testing goal and keep it in mind. For some background, user testing is all about recruiting
strangers or new people to come to your website, giving them a specific task and then seeing
what they do when they get there. In other words, you don’t want people to get lost trying
to navigate your website. Instead, give them something like, “Find this specific product”
or “Tell me where you can find our “About Us” information?” Giving a very specific task
gives a lot more insight into how customers navigate through specific areas of your site,
which then leads to new actions and improvements. Number two, you’ll want to frame the task
correctly. Once you have your specific goal in mind, make sure that you tell your testers
what you want them to do without telling them too much. If that doesn’t make sense, think
about it. If you say, “Find our ‘About Us’ page,” all they have to do is go click “About
Us.” So frame it to be more complex. Say, for example, you’re looking for something
to watch the Super Bowl on. “Find that product” makes it a lot different, and it gives you
much better results. Third on our list, you’ll want to find the
right audience to test. It’s really important that you’re actually testing people who are
in the demographic of customers that you’re selling to. For example, if your main target
audience is full of seniors, you wouldn’t want to recruit a bunch of teenagers to come
test your website because the information wouldn’t be very useful. Number four, be sure to recruit an adequate
sample size. By this, I go back to basic statistics, and that means that you can’t find just one
or two people to user test your website and then make big drastic changes to it. Instead,
you’ll want to find enough people to user test your site so that you find common themes
among the results. Then you’ll have much more accurate information to base your decisions
on. Last, but definitely not least, make sure
that you actually act upon the changes that you found from your user testing. It’s quite
easy to find this information and nod your head and say, “Good to know.” But unless you
actually implement changes based on this new information, you’re not going to get anything
out of the process. Keep these five tips in mind when you’re
conducting any type of user testing for your website. It will definitely help you get much
more accurate results that you can then implement and hopefully boost conversions. If you have any questions, just leave me a
comment in the box below. I’ll get right back to you.
From me to you, happy selling!

2 thoughts on “5 Best Practices for User Testing Your Website | Two Minute Tuesdays

  1. Not certain about the points made but ,if anyone else is searching for get paid testing websites try Jadonite Apps Tester Buddy (just google it ) ? Ive heard some super things about it and my mate got cool success with it.

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