April 9, 2020
5 Beginner SEO Mistakes That Are Ruining Your Website Traffic And What You Should Do Instead

5 Beginner SEO Mistakes That Are Ruining Your Website Traffic And What You Should Do Instead


– No matter how good you are at marketing, you’re not gonna get traffic from Google unless you stop doing this. Hey everyone, I’m Neil Patel, and today I’m gonna
share five SEO mistakes that are gonna kill your traffic. (upbeat music) Before we get started,
make sure you subscribe to this channel. That way, as I release
more videos like this, you’ll get notified. Quick question for you. How much traffic are you getting per month from Google? Leave a comment below with the number. Because you know what, after you stop making these
five deadly SEO mistakes, that number is gonna increase. The first mistake is
putting dates in your URL. I used to do this with neilpatel.com. What a huge mistake. My URL structure used to be neilpatel.com, slash year, slash month, slash title of my blog post. The moment I took off
the dates from my URL, guess what happened to my search traffic? Well, within 30 days, it went up by 58%. And I’m not talking about,
I took my search higher from a 1000 visitors to a 1580 visitors. I’m talking about, I had
hundreds and thousands of visitors from Google already each month with dates in my URL. But the moment I removed ’em, I saw additional 58% increase
in my search traffic. So, whatever URL structure you have, just make sure it does not have dates. Reason being is, when you
have a date in your URL Google thinks of your site as
being relevant to that date. So, you write a blog
post, they’re like oh, this blog post must be on,
related to January 12th, 2025 or whatever the date is today. So, if you want your
content to continually rank, you know that evergreen content, you can’t be putting dates in your URL. The second mistake that you’re
making is you’re thinking of your site as a silo. It doesn’t matter how many
different sections you have or categories, it’s still one site. It’s on one domain name. For example, my blog is about marketing. So, when I create content, I link to all the other marketing posts that are relevant to the
post that I just released. And you should consider
thinking of your website as one big site, versus different silos. So when you write content,
link to other pieces of content that are relevant. That way, all of your pages
are gonna be interconnected and they’re gonna rank higher. The third mistake that you’re making, you’re thinking of SEO as just SEO. It’s not just about on-page code. It’s not just about building links. It’s not even just about
getting social shares. It’s about building a brand. Eric Schmidt, the ex-CEO
of Google once said that brands are the solution. What he’s talking about is,
when you’re trying to figure out what sites to rank higher than others, he decided, as well as a ton
of other people in Google, that if you have a brand,
you should rank higher. Why is that? Well you’ve heard of this
thing called fake news. It’s a great way to combat that. It’s not just Facebook, who’s
concerned about fake news. It’s also Google, it’s also Linkedin. It’s also Twitter. It’s all of the major platforms out there. So, building a brand does wonders for you especially when it comes to SEO. You can do things like collecting emails to get people to keep
coming back to your site. You can use tools like Hello
Bar to do that for free. You can use tools like subscribers.com to do push notifications. So when people come to your
website within one click, they can subscribe. Getting all those people
to keep coming back, it’ll help reinforce your brand to them. That’ll help you climb in
the rankings in the long run. The fourth mistake is
just writing content. I know you’re thinking,
oh Neil, content’s king. How’s that a mistake? No, writing content isn’t the mistake. It’s writing content and
then not updating it, and that’s what most people do. They just write content, and
they write more new content. Then after that, they
write more new content, and guess what they do after that? They write more new content. So, if you update your content, Google’s gonna be like,
oh wow, it’s fresh. It’s hip, it’s new, it’s still relevant. Let’s rank it higher. With over a billion blogs out there, Google likes picking
brand new, updated content versus old, outdated content. This doesn’t mean you have
to rewrite the whole article. It could just be a paragraph
or two, a few lines. It could just be reviewing the article, making sure it’s still up-to-date, and you make no modifications, because it’s still good to go. And the last mistake you’re making, you’re not thinking about the user. Google looks at something
called user metrics. Whether it’s the browser,
whether it’s the toolbar, Google wants to make sure people
have an amazing experience. They’re using all those platforms to track how when people come to your website, how they perceive it. And they can’t talk to
’em by surveying ’em or anything like that,
but what they can see is, hey did someone perform
as a Google search, click on the listing, land on your site, and within a second, are they
clicking the Back button? ‘Cause if they are, it tells Google, your website, that webpage isn’t relevant. So, by putting the user first,
instead of putting SEO first, it’ll help you climb to the top. Now, if you’re struggling with your site and not getting the search
traffic that you deserve, check out my ad agency,
Neil Patel Digital, and if you like this video, please leave a comment below. Tell other people about it. Subscribe to the channel, and of course, like the video itself. Thank you for watching, and I look forward to helping you out later this week.

100 thoughts on “5 Beginner SEO Mistakes That Are Ruining Your Website Traffic And What You Should Do Instead

  1. I work with a medical practice with several locations. How do I find which keywords I'm currently ranking for in near one of those offices? The website is for all locations and SEMRush is only showing me the national rankings, but I'm trying to find the rankings for a specific zip code so that I can get a better understanding before I start suggesting keywords for PPC to promote this one specific location. Any suggestions? — PS: Love your videos!

  2. those of us on blogger platform can't do anything about dates, but since google owns blogger(i think) does this still affect us?

  3. Hello Neil I watched this video and then went to my settings. I changed from the one reflecting the dates to one that just gives the name. The problem is , it changes all the existing posts so that they then become "oops Cant seem to find that page" on Google search. So the question is, how do I set it up correctly for all new posts?

  4. The user is at the centre of every business. Rightly said Neil. Thank you for making another video and reminding us of different tools that can be used.

  5. Welp I’m guilty of mistake #1. I’ll be correcting it ASAP. Thanks for these helpful tips

  6. my highest month so far is 3k which was march 2019. with a 2% conversion rate because my offer is high ticket $5000. so not bad in my opinion

  7. More than 40000 visitor from Google per month.
    I have applied so many things I learnt from Neil 🙂

  8. I am using the sate structure and now wondering if its a good idea to change it after 2 year.s i see a warning that "Changing your permalinks settings can seriously impact your search engine visibility. It should almost never be done on a live website." and also "Updating your URL or permalink structure will reset the social share counts for your pages. Upgrade Shareaholic to enable Share Count Recovery." what do you suggest?

  9. I want to start learning seo please give me the link where from I can start seo from beginner to pro level.
    @NeilPatel help please sir new blogger.

  10. Hey Neil, awesome info as always. Listen, have you any insights on the new March/April Google search algorithm update? I believe it's called Florida 2. I'm seeing quite a few drops in search traffic but only for certain pages on my blog. Do you or anybody else see any movements in search traffic?

    tnx!

  11. How to remove the date from blogger and still have the title of the post when you share link on socials? I removed the date, but then when I share the link only displays the name of the blog, not the title of the post? Anyone can help with this?

  12. When linking to other blogs of my website should I only link to one or two blogs for corner stone content? It's told in yoast SEO

  13. Hi neil, thank you for your great content … about updating our blog posts, should I update them every month? Should I reindex each blog in GSC ? Thanks

  14. Hi @neil , I have this question that I found many people debating it.
    Is it good for SEO to republish the exact blog posts on Medium?

    Thanks for your great insights much appreciated.

  15. I have a question. When I removed the dates from my url, my pages stopped being indexed by Google. Any idea what I should do?

  16. Hey Neil do you have a video on web pages and design? You talk about having an experience can you help us create a website that can give an amazing experience?

  17. How did you avoid 404's when you took dates out of URLs- did you redirect? Doesn't having lots of redirects hurt?

  18. Hey Neil, quick question. Long articles and top x lists. Would you recommend splitting them to reduce the bounce rates and increase the overall page views or would you keep it on 1 page? I noticed you don't split articles in to multiple pages but on one of my previous projects a few years back this helped tremendously so I'm just curious if that is still relevant or not. Thanks!

  19. Short question about updating content: do you also update the publishing date of your blog if you update your content?

  20. Hello Neil! happy to watch your videos. please i wish to know to increase mobile search traffic on my website. it is still a new website.
    thanks,looking forward to hearing from you.

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