April 10, 2020
4 Growth Hacks to Supercharge Your Referral Program

4 Growth Hacks to Supercharge Your Referral Program


– You wanna grow your business. You could spend more money on advertising, but who wants to keep giving Google and Facebook all of your money? If you could do it for free or for cheap, wouldn’t you prefer that? I know I do. Hey, everyone, I’m Neil Patel, and today I’m gonna share with you how you can grow your business
through referral programs. (bright music) The first thing you need to
know about referral programs is it has to be a win-win situation. You can’t just expect people
to refer more customers to you if there’s no benefit. Look at Dropbox. They’re one of the prime examples of amazing referral programs, right? They use growth hacking. How do they do this? Well, Dropbox made it where
if you refer more people, you get more storage space. You’re using Dropbox to
get more storage space, so why wouldn’t you refer more people to get more storage space? It’s a win-win. That’s way better than paying
’em $5, $10 a month, right? And they even make it easy in which you can refer
other people with a tweet, a email link, whatever it is. They make it so simple for you that you’re gonna do nothing
but refer more people. The second thing you wanna do is set up a referral program software. So instead of creating a
referral program from scratch, let’s say if you’re a e-commerce site, you can use solutions out
there like ReferralCandy. And there’s tons of ’em out there. You can just Google referral programs and you’ll see a whole list of ’em. And the ones that we like,
especially if you’re e-commerce, are tools like ReferralCandy, because it just makes
everything really simple, plug and play, and that way you don’t have to spend an arm and leg on development. The third thing that you need to know about referral programs, and this is what most people get wrong, is it has to be on onboarding, in which the moment you can
get someone to do something is usually right when they sign up for your product or service. That’s why on Facebook
when you’re joining, they’re like, hey,
connect with your friends or invite more friends. They get you right then and
there when you’re signing up. That’s the best place to start putting or testing your referral program. Last but not least, your
referral program has to flow with your product or service
and be integrated within it. For example, if you cap out
on storage space in Dropbox, it’ll be like, hey, sign up
for paid, or refer more people. And if you wanna pay, great, go and pay, but if you wanna refer
more people you can, and that’s what creates
a win-win situation. So follow those four tips. You’ll have more people signing up from your customer
sharing their experience with your business. It’s that simple. (bright music)

11 thoughts on “4 Growth Hacks to Supercharge Your Referral Program

  1. Neil I am in great dilemma can you help, I am going to start new affiliate site for health and weight loss, should I go for both or go no single niche nice,
    Trying something new no experience need help

  2. Hello Neil please do you have any referral marketing software or system that can use for OFFLINE operations? Thank you.

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