April 8, 2020
3 steps to build a Personalized Customer Experience on your Ecommerce site

3 steps to build a Personalized Customer Experience on your Ecommerce site


3 steps to building a Personalized
Customer Experience on your Ecommerce site Why do you need to personalize
the customer journey? Ecommerce is fast-growing, and obviously very exciting,
but it is also becoming increasingly competitive. Customers are shopping around more. Buying cycles are getting longer Traffic is getting more expensive Customers now have more choice and power than
ever before, and so retailers need to change. They have to listen to the individual in order to effectively
attract, convert, retain and optimize the traffic to their site. And how do you do that? Personalization Personalization, at its most basic level, is the delivery of tailored
content and experiences across every point of the customer journey allowing for greeting each customer individually, with the
right content, the right time through the right channel Personalization is a strategy that is highly
relevant at every part of the sales funnel – from customer acquisition, to
conversion, retention and finally delight It allows retailers to actually listen to their
customers, learning their likes and dislikes, and allowing them to serve each customer
according to their individual wants and needs. And in 2016 shoppers want, and have
even come to expect, personalization. It is no longer an optional extra, it now a key component
of what it means to be a successful ecommerce business. The good thing is that you already
have all the data you need. And the more data – that is traffic
and items – you have the better The question is; are you
using your data efficiently? When applied correctly, we’ve seen personalization
double conversion rates and increase sales with over 10% So let’s go through how do you effectively
attract, convert and retain your website traffic. – Step 1: – How to Attract
customers through Personalization Social media marketing is concerningly often taking the form of a blanket approach where
retailers are simply trying to yell louder than the crowd trying to reach customers. But did you know that in terms of effectiveness, personalized
ads have a 10x Click-through rate compared traditional ads? By personalizing your social media ads you will be
able to drive more qualified traffic to your store. Customers you want shopping with you. Personalized ads behave differently from traditional ads
because they do not only look at gender and location, but take into consideration what
people that are actually interested. Therefore naturally enabling you to target your messaging to the
people that are most likely to be interested in your offering. You can also use the data you’ve gathered on your current customer to attract lookalike
audiences, that is new customers with highly similar profiles to those of your actual customers. This ensures you are reaching
your ideal customers effectively. Reaching your ideal customers again naturally results
in an effective return on your marketing spend. The benefits of attracting customers through personalization is that traffic
driven to your site is more highly qualified and therefore more likely to convert, making paid advertising
more cost effective. – Step 2: – How to Convert
customers through Personalization Think of personalization as an automated personal
shopping assistant for the online world. The aim of which is to make shopping more convenient,
more fun and more specific to the individual thus ensuring that the customer finds what
they are looking for and completes a purchase. Did you know customers who clicked on personalized
recommendations are 2x more likely to buy? By automating real-time on-site recommendations for the individual you
are helping your customers to quickly find the right products for them. This can be everything from displaying cross and upselling recommendations, recommendations based on the
individual shopper preferences and behavior, to showcasing your store selection though best sellers and much more. Pop-ups are also a great way of increasing urgency
and enticing the customer to complete a purchase In fact, did you know personalized behavioral pop-ups
generate an average of 40% increase in conversion? The benefits of using personalization to convert customers is that it significantly lowers barriers to
purchase because by making interesting items easy to find you greatly increase the chances of a purchase. Personalization also inspires to further shopping
as it encourages customers further into your store. Personalization also increases the sense of urgency
that encourages ‘in the spur of the moment’ purchases. – Step 3: – How to Retain
customers through Personalization Remember that the customer journey does not
stop when the customer leaves your store. You can reach back out to your customers through personalized
promotional emails or retargeting ads for example. Did you know Personalized emails improve conversion rates by 10% while personal
re-engagement ads of Facebook can generate over 20x Return On Advertising Spending. Reaching back out to your customers after they’ve
left your store doesn’t have to be spammy By tailoring your email marketing you are effectively approaching each individual customer with the
items they find of most interest such as items based on their personal browsing or buying history. Tailoring your email marketing can be done by adding a personalization widget to your newsletters or
setting up personalized triggered emails that are automatically sent out based on a certain trigger You can remind customers of their past interests, offering something new related to
past purchases or even enticing them back to your store by showcasing your new selection. Retargeting your customers on social media with items they might have left
in their shopping cart or with items they’ve shown a great interest in, is also a great way to reach back to your customers as you’ll be able cut thru
the noise in a media they spend several hours of their time. The benefits of using personalization to retain customers is that it increases email
re-marketing engagement, entices return visits to the store and increases brand awareness. Don’t forget that the key to success in 2016 is to go beyond the
numbers and really see your customers for the individuals they are

2 thoughts on “3 steps to build a Personalized Customer Experience on your Ecommerce site

  1. I like the video, although I think you could give examples and case studies of personalization to make your message more effective

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