April 1, 2020
103 Business Books For Growth | The Ultimate Reading List

103 Business Books For Growth | The Ultimate Reading List

Hey, everybody! We’re gonna dive through a
list of books that we crowd-sourced on LinkedIn, on Twitter, on Slack, about
business, about psychology or about the future. For all these books we’re gonna do a
summary of one or two sentences maximum. If we forgot any books that you
think should be in the list, please put them in the comments below. And as usual
if you want the full list, if you want to download the full list, just use this URL
or click in the link in the description. We got a really long list so let’s get started! Let’s kick it off with Blitzscaling.
Once you’ve hit product market fit, grow faster than anyone, optimise later.
Think speed over efficiency, and market share over profit margins. Peak. Talent is a little bit overrated.
To become an expert, to reach peak performance, 10,000 hours
of practice isn’t enough. You need to use deliberate practice. Predictably Irrational. Your brain is constantly playing tricks on you. You’re not the
Homo economicus you thought you were. And by the way, numbers 9 and 7
are the best converting numbers. Meditations. A deep dive into stoicism
and a deep dive into the brain of one of the most powerful men
that ever existed. The Hard Thing About Hard Things.
Building businesses is hard as hell, and brutal honesty is usually better
than hypocritical politeness. Zero to One. Find a secret no one
knows. Build a monopoly with no competition, and of course, be a
contrarian. Go against the wave. Thank You For Being Late. The rate of technological
change is increasing faster than humans can adapt. And most of the big internet
breakthroughs actually happened in 2007. Rich Dad Poor Dad. Most American
millionaires actually live really thrifty lives with $30,000 cars, and your
house is actually less of a good investment than you might think. Influence. There are six powerful psychological techniques to persuade people to do things. And it turns out social proof and scarcity, fear of
missing out, are the two most powerful. Mindset. Embrace lifelong learning. You’re
not an expert, you’re forever a student. And congratulate children on their effort
rather than their intelligence. The Four Steps to the Epiphany. Actually talk to
your customers before and after you’ve built something. And if you don’t get
enough validation, pivot. Lean Analytics. Understand your
business model, become data-driven, and focus on one metric at a time. Good To Great. Companies become
great by narrowing their focus on the resources they have in their key
field of competence. The Tipping Point. Ideas, products, messages, behaviours spread just like viruses do. And once they hit the tipping point,
they become mainstream. How to Win Friends and Influence People. There’s basically 15 to 20 principles
on how you must act in order to make people do what you want them to do. 21 Lessons for the 21st Century. Focuses on the biggest questions of the present
moment and tries to uncover why we fear terrorism more than sugar
even though sugar kills more people Abundance. The future is actually a lot
brighter than it seems and a lot of it is thanks to technology. Bold. Exponential organisations
have business models that require less people to achieve more
growth. Like Instagram that sold for 1 billion dollars with only 13 people
in the company. Rise of the Robots. The short and midterm economic implications of AI
are actually much more critical than the longer-term consequences of super intelligence. Nudge. There’s hundreds of examples
of why humans have cognitive biases that push them into making
the wrong decisions. Crossing the Chasm. Finding
early adopters is hard enough. But crossing the chasm from your early
adopters to the mainstream, will make or break your organisation. The Power of Habit. How do habits form? How
can they be studied, triggered and trained to achieve either personal or business growth. Super Intelligence. Artificial intelligence
will eventually surpass the human race. They will regard us in the same way that
we regard mice or ants. The Second Machine Age. The creation
of true machine intelligence and connecting all humans
over digital networks are the two most important changes to come. How to Create a Mind.
The brain contains a hierarchy of pattern recognisers. And a computer
version of this design can be used to create true machine intelligence. Only the Paranoid Survive. Don’t get too comfortable.
You can be disrupted at any moment. And when that moment hits, your
current strategy goes out the window. The Fourth Industrial Revolution. We are on
the brink of this fourth Industrial Revolution. And this one will be faster and
unlike any other in human history. Deep Work. You can only focus on deep work for four hours a day. Make use of it
wisely and avoid open office plans at all costs. The Innovators Dilemma. Your
organisation’s short-term reliable games are blocking your business from long-term counterintuitive survival and innovation. Lean UX. Focusing on the user,
working in fast iterations, and working in cross-functional teams allows for the
development of better products. The Black Swan. Expect the unexpected, the
unpredictable. Paradigm shifting events are gonna happen and
they can’t be predicted. Antifragile. Build an antifragile organisation
that can survive black swans and that can thrive from shocks
and unexpected events. High Output Management. There’s a clear set of
rituals and tools that any middle management can use. And the lowest
hanging fruit is probably a regular face-to-face meeting with
the people in your team. Rework. There’s a set of counterintuitive ideas
that will provoke you on how to be more productive. And by the way,
get rid of meetings. Hacking Growth. Some of the fastest growing companies in the world have adopted a
process of rapid experimentation to grow faster than the competition. Creativity Inc. Some of the keys to creativity are teamwork, empowerment, and
letting people to decorate their desks. Predictable Revenue. Cold outreach for
sales actually works. Build a strong compartmentalised sales process, and if
you’re cold emailing people, ask the question, “who should I be talking to
in your organisation?” Smart Cuts. A bunch of stories on
people and organisations who didn’t use shortcuts, but smart cuts to get
there faster than the competition. Viral Loop. You should design viral loops into your product that will allow
it to grow organically. Built to sell. How to optimise your business
for scaling and for selling. The Everything Store. Focus on customers
rather than competitors and a bunch of other stories on how Amazon grew. Hidden Champions. There’s at least
500 companies out there that have more than 70% market share in their market
and you’ve probably never heard about them. Built to Last. Build your company the
same way you would build a cult and make sure that you define your big hairy
audacious goal for the next 10 years and the next 25 years. The Signal in the Noise.
Be really careful with predictions. They’re usually full of overconfidence
and biases. Blue Ocean Strategy. Try to find a new niche.
And guess what, you’ll have no competitors, you’ll have a monopoly. Steve Jobs. Being a visionary,
trusting your intuition, and focus are vital keys to innovation and growth. Dotcom Secrets. How to build funnels
and sell high ticket products. The Innovator’s Solution.
Try to focus on two types of innovation: Sustaining, which modifies an
existing business model, and disruptive innovation, which
completely changes the playing field. Congratulations! You’re halfway through.
Here’s a motivational llama… *Llama sound* Making Websites Win. Apply a
customer-centric methodology that has helped so many websites grow faster
than their competition. Traction. There are 19 main customer
acquisition channels to attract customers. Be as creative as possible and try
to focus on only a few at a time. Let My People Go Surfing. The story of
Patagonia and how a hundred year vision creates an impactful company. The Corporate Startup. How to act like a
startup within a corporate. Predictive Innovation. There’s a structured way of
thinking that allows you to see what customers will want in the future and
how to use readily available resources to match those needs and create a profit. Principles. A strong collection of unconventional principles for life and for work. Hacking Marketing how you can use agile practices to make your marketing
smarter, faster and more innovative. The Goal. If you do anything
in manufacturing, production, supply chain you should read this book. Reinventing Organisations. Why you
should build and how to build an organisation with a decentralised decision-making
process versus a hierarchical one. Extreme Ownership. Learn how to take,
manage and expect ownership. How to apply leadership principles
from the battlefield to business. Work the system. Try to break
things down into individual systems. Try to go for off-the-street simplicity keep
it as simple as possible. Document very carefully and
improve as soon as it’s possible. Profit First. Stop thinking that income
minus expenses equals profits. But rather, income minus profit equals expenses. Make. Stop talking and start
making. This is a practical indie bootstrap guide to how to make
profitable and scalable businesses. Sprint. You can actually prototype and
test new products and businesses in five days only. And by the way,
leave your phone at the door. The Art of War. Know your competitors, know your enemies better than they know themselves. And other tactics from warfare that you can
use in a business context. Tools of the Titans. Skip breakfast, exercise,
sleep well and meditate. Sapiens. Nature or nurture? This book explains the
differences between the cultural influences and the biological influences
that formed our society. Never Split the Difference. Don’t be afraid to negotiate
hard. Start super high or super low. Ego Is the Enemy. Your ego is impeding on
your success, yet it can actually be managed and directed in the right direction. The Checklist Manifesto. Make checklists. Your mind will be at ease and you’ll avoid making mistakes. Atomic Habits. Focus on improving your
daily/weekly habits instead of focusing on goals. and try to get 1% better every day. Shoe Dog. Building a successful business like Nike is hard as hell and it takes forever. Start with Why. Great leaders inspire everyone
to take action because they focus on the “why”. Getting Things Done. You
need to continuously write down all of the thoughts that are going in your head
on some form of support, or else your brain’s gonna hate you and you won’t
have a mind like water. Eat and Run. 90% of running a 156K marathon
is actually mental and there’s also the ten percent of physical. Born to Run. Do sport to actually
enjoy it, not just to hit goals. Mindless. Having laser focus,
knowing how to focus, is mental fitness for the modern mind. The Subtle Art of not Giving a F*ck.
The acceptance, the resilience of negative experiences is actually a
positive experience in itself. The 7 Habits of Highly Effective People. Be
proactive embrace collaboration and continuously improve yourself. So Good They Can’t Ignore You. Why skills trump passion in the quest for the job you love. The Reputation Game. Different stories and tactics on how organisations
and individuals were able to create a reputation or save their reputation
after it had been destroyed. Who Moved My Cheese?
How can you or your organisation overcome resistance to change. Drive. There’s actually much stronger incentives than just money in the
workplace, such as self direction or creating new things. Thinking Fast and Slow. You basically
have two brains: one is fast, the other one is slow. The fast
one is all about intuitions, subconscious. The slow one is more about rational
thinking and self-control. Hooked. Triggers, variable rewards and frictionless
interfaces are some components that make globally successful tech
products addictive. Don’t Make Me Think. You should design web interfaces that are intuitive and require low cognitive overhead. The Design of Everyday Things. Make
products that are simple functional. Pre-suasion. How to create the perfect preconditions,
the perfect environment to persuade people. The Idiot Brain. A neuroscientist explains how the brain works and why it’s
responsible for memory fear and anger. Blink. Listening to your gut
feeling, to your intuition is often much more efficient than listening to your
slow rational brain. Radical Candor. How to be
a kick-ass boss without losing your humanity. Prediction Machines. Supervised
learning is becoming a commodity just like electricity. And it’s replacing not
only repetitive tasks but also predictable tasks. The Business Blockchain. How blockchain is a combination of software engineering, game
theory and cryptography. Capital. The differences between the ultra-rich and
the rest of the population will lead to insurmountable instability. The Long Tail. The internet is creating an
infinite number of business niches. Homo Deus. Our grandchildren
will look back at the meat industry like we were barbarians, unless
we get destroyed by our AI overlords. The 22 Immutable Laws of Marketing. 22 laws
that haven’t changed about marketing, just like law #2: you should create a new
category in which you have a monopoly. And here’s the last one: Ask. How to segment
your audience starting from a survey. Nice! Thanks everybody for
making it this far. Now we’re gonna get back to reading so we can recommend
another hundred books. As we mentioned before please put books that we forgot
in the comments and if you want to download the full list it’s at this URL
or it’s at the link in the description. And see you really really soon!

40 thoughts on “103 Business Books For Growth | The Ultimate Reading List

  1. Wow one of the most knowledge dense videos I’ve seen, love it! Great job 💪

    Would recommend checking out blinkist.com if you want to dive a bit deeper into some of these books without reading them 🙂

  2. I have read most of them, but some of them were out of my radar. Thank you!
    You can add "Trigger", "Lean Analytics", "Storytelling Animal", "the dip", "Switch", "Scrum" , "Scientific Advertising", "Creative Curve", "The tools", "High growth handbook", "Contagious", "Power of now", "decoded", "48 Laws of power", "User Story Mapping", …
    By the way, you added "Deep Work" twice 🙂

  3. Does anyone have the list they can send me? I tired to download it through the link and well. im not getting any emails. >.>

  4. Hey Carey, I want t creat a podcast for people who wanna learn German and I wanted to ask you if it's clever to include "learn german" in the podcast title/description/tags in german and english so that people who search for a podcast that teaches them German can find it if they type in the keywords in either languages or would that actually be a bad idea seo wise (would identic keywords in both languages keep the podcast from getting good search ratings)?

  5. Great list! I'd personally add
    7 habits of Highly Effective People
    12 Rules of Life
    The 5 levels of leadership

  6. Love that you included Principles by Ray Dalio.

    I would suggest Small Giants by Bo Burlingham. An amazing study of the culture of 12 businesses in America which chose to be great instead of Billion $ businesses.


    Also you guys are so focused on AI that your missing the platforms AI is creating! So in that case read Platform Scale by Sangeet Paul Choudary or Matchmakers by David Evans. McKinsey estimates that by 2023 over 30%+ of global economic activity will originate from platforms!

  7. Platform Revolution: How Networked Markets are Transforming the Economy and How to Make Them Work For You, by Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary.

    Positioning: The Battle For Your Mind, by Al Ries and Jack Trout.

  8. pwheew that's a lot. would it be possible to split them in to categories like your newsletter? Thank you for all you are doing 🙂

  9. Life Changing books that should be on there
    One Minute Millionaire
    Scaling up
    12 Week Year
    Think and Grow Rich
    Pitch Anything
    Delivering Happiness
    What every BODY is saying
    The little red book of selling
    Mr. Smooze
    The Ultimate Sales Machine

  10. 98% of them read
    would add:
    -how google would do it
    – 7 WOM secrets- silverman
    -wall-e(movie, but for growth hackers, niche to apply knowledge into a traditional consumer market andhow it can be influenced and changed)
    -jesuits leadership
    -ancient rome empire leadership tips
    -leading change towards transition
    sale to the mind jurgen klaric (neuromarketing)

  11. Hey David,

    Amazing video & information!

    I tried downloading the list but it gives me a 404 error after I submit the form. Can you please check?

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