March 30, 2020


Do you want more targeted traffic to your
website, blog or e-commerce store? If so, you need to master the understanding
of keywords. When done correctly, finding the correct keywords
for your business can send your site content to the first page of Google, it can massively
increase your traffic and eventually, sales of your products and services! Hey, everyone, I’m Hans van Gent of User Growth
and welcome back to our YouTube channel. If you’re not subscribed to the channel yet, It’s THE way we can hang out regularly, and
how we can teach you everything we know to make your online marketing as performant as
possible. So go ahead, click the subscribe button and
the little bell icon next to it, so you never miss another lesson you need to succeed online
with your business. And now, let’s move on to today’s lesson. Today I’m going to explain what keywords are
and how to use keywords as part of your search engine optimization. SEO keywords are words and phrases that people
type into search engines. They can be anything from a problem they’re
having, to information about a movie star, to looking up a news report. The way to benefit from this is finding the
words and phrases that your potential customers are using and then put those words and phrases
on your website. Produce content around it. So the search engines can essentially provide
your content to people that search for those words and phrases. Now you know what keywords are in SEO, let’s
figure out how you can find the keywords that are important for your business. There are some basic ways to find SEO keywords
that are helpful for you and your business. First, start with brainstorming words and
phrases that are specific to your niche, figure out what your potential customers are saying
or are searching for. Next, go to Google Search Console to figure
out what words you might already be ranking for in the search engines, and you can double
down on those. Then head up to Ubersuggest, put in your keywords
here and it will give you ideas based on what people are typing in, or what people are searching
for. Now when it comes to SEO, keywords that are
one or two words, long keywords, or short-tail keywords. Those are usually extremely hard to rank for
because there is a lot of competition. A lot of people are trying to have Google
or Bing put them at the top for these phrases so we’d recommend staying out of the deep
end with these for now, especially if you’re just starting out. If you’re new and haven’t done this before,
look for more precise phrases to your niche, these could be combinations of four or five
words, for example. A little bit longer, but they’ll be a little
bit easier for you to rank your website for. Let’s say you’re a dog food brand, people
don’t just type in keywords like dog food, they’ll use keywords like “what dog food is
best for my german shepherd”, or “what dog food is great for my do to lose weight”. If you’re using Ubersuggest, it will show
you different variations of your primary keyword. It will even show you how competitive they
are, how big the search volume is and how many people are going to click on your listing
if you rank number one, number two, or number 10, 15, or whatever your listing number is. Now again, keep in mind, it’s not just about
getting the small one word, or two words keywords. Yes, there are more people that search for
broader keywords. Because if you just type in the word logo
and if you’re the person selling logo design software for people, like Adobe Illustrator
or Sketch, if you just type in the word logo, more than likely that search term will give
results that are not what the people are looking for. You might be a designer; you might be a software
provider, and let’s say there are a hundred searches every month for just the word phrase
“logo”. Out of a hundred people, if only one or two
people are interested, you have a conversion rate of one or two percent on that keyword. On the flip side, if you have rankings for
a more long-tail keyword like ” logo designer in New York City”, sure the amount of searches
will be less, but the people searching are more in line with your offering. Let’s say the number of searches for this
phrase might be around 35 per month, but you get 90 percent of those people you end up
with 31 or 32 people on your website that are more inclined to look at your offering. They are looking specifically for you; you
help them find exactly what they are looking for, you’re able to provide an answer to their
question, and as a result, your conversion rate on-site will also be higher. So focusing on more specific keywords can
be really beneficial for you because you’re targeting the right that you want. That is your target market. Before we leave, I want to give you one final
tip around optimizing your content around the keywords you’ve just identified. Don’t always focus on just the keywords; focus
on broader themes when creating content. Just ranking on specific keywords is not enough
if you want your business to rise through the rankings on Google. You will get way more traffic if you focus
on your entire industry, so if you’re going after marketing, for example, don’t just focus
on topics like online marketing, internet marketing, and SEO, but also focus on adjacent
topics and phrases. This will even help you to find more topics
to produce content around. So add e-commerce to the mix, and then not
just “how to start an e-commerce website”, but “how to start an e-commerce site with
Shopify”, or “how to start an e-commerce site on Squarespace”. Do you see how much more specific that is? You can create a whole other article on how
to create an e-commerce site using Magento as another example. By getting very specific topics in the overarching
industry, you can have another 10,000 words blog post and everything about setting an
online store up on Shopify or Squarespace or Magento. You will dominate anyone who’s trying to create
a Shopify store using Shopify, and you can end up breaking down the steps, the templates,
how to optimize for traffic, for conversions, email lists, adding upsells and down-sells,
and countdown timers. By being that specific, anyone who’s interested
in that and maybe even interested in hiring consultants or buying products or plugins
or courses or whatever it is that you’re selling related to that topics, they’re going to be
seeing your content in the search results. Ranking on search engines is not about creating
5,000 pages, stuffed with the same word. It’s about creating pages, creating content
that is so thorough and detailed, that are high in quality. When you do that, you’ll notice that you’ll
start to ranking for all the keywords related to your industry. In other words, when content is everywhere,
it pays to go deep. That’s it for today’s lesson, if you’re still
struggling to figure out what keywords to go after for your business you can check an
even more in-depth article at our site, or leave a comment below, ask your questions
and I’ll be there to help you out. And of course, if you like all the videos
and the content that we’re giving to you, to help you grow your business online and
want to help back, please subscribe, like, share this video, tell other people about
it, I would really appreciate that. Thanks for watching and have a great day!

1 thought on “100% Free Keyword Research in 2020! FIND WILDLY PROFITABLE KEYWORDS FOR YOUR BUSINESS

  1. Helpful video for SEO tools. Posted some videos up on my channel too for those that might be interested in following along. Appreciate the content though for sure 🙂

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