January 18, 2020
10 Secrets Revealed From My Drop Ship Secrets Book πŸ“˜

10 Secrets Revealed From My Drop Ship Secrets Book πŸ“˜


– Hey, what’s up everybody? Anton here from DropShipLifestyle.com. And if you clicked on this
video, I’m assuming it’s because you’re looking to gain
more freedom in your life. And specifically, you’re
looking how to get there sooner than later. So that is what I’m gonna
cover in this video. If you haven’t been paying attention for the past couple of weeks, I just released my new book
called, “Drop Ship Secrets”. It’s available at DropShipSecrets.com. So I haven’t been that active on YouTube, but we’ve been all over
Instagram and Facebook doing daily live videos. And in those videos, I’ve been diving into different secrets. This book is full of them. This book is full of exactly what we do to build highly profitable,
semi-automated stores and how I’ve been doing
that since way back in 2007. But what I wanted to do
today, in this video, is take you through 10 secrets that I wish I would have known when I was first getting
started on my path to entrepreneurship through e-commerce, when I was first looking
to build a business that allowed me to have
more freedom in my life. So I could take longer vacations. So I could work from home. So I could take a few days off and go to the other side of the
world if I wanted to, right? So the things that I learned over the past decade plus, or what have allowed me to do that. And everyday, I work on optimizing what it is we do in our businesses to allow more freedom. That’s what, in my opinion,
owning a business is all about. So that is what we’ll be
covering in this video. I will be giving you 10
secrets from the book, “Drop Ship Secrets”. So let’s get into today’s
episode so of Drop Ship Weekly. (bright music) All right, drop ship secret number one is that you will make more money drop shipping high-ticket products than you will with low-ticket products. Now listen, my company is
called Drop Ship Lifestyle for a reason, right? We build these businesses
so we can have more freedom and create what type of lifestyle we want. And if you want to be
able to run a business that you can, as easily as possible, have other people help you run, or that can make you
the most amount of money for the smallest amount of input, then you will make more money
selling high-ticket products than low-ticket products. Typically, our average store order value is $1,000 or more. When I say high-ticket,
I’m talking $200 or more, but you do not wanna be selling
things for 10 bucks, right? You don’t wanna be selling,
I’m looking around on my desk. But you don’t wanna be
selling notebooks for $15 and phone skins for 15 because what’s gonna happen? You’re gonna need so many sales in order to actually make good money. And if you get all those sales and you start making good money, then what’s gonna happen? You’re gonna have a ton of customers and you’re gonna have a ton of emails and tracking numbers and
returns and follow-ups. And the whole business becomes something that you need a small team
to actually keep a handle on. And while I’m not saying you
can’t make money doing that, I’m saying that if you
wanna build a business that will give you the biggest upside for the smallest amount of input, then drop ship secret number one is you will make more money
selling high-ticket products than you will with low-ticket products. Drop ship secret number two is to not rush the niche selection process. If you do, your chances of success are just gonna drop dramatically. Now when I’m saying niche selection, I’m talking about the product category that you’re going to be selling in. It’s funny, you know, with us, when we’re building new stores, so much of the actual work happens before we make
a new Shopify account, and before we think about what
our store name is gonna be, before we have a logo made, the work is in the research. Okay, and the research is
before you choose your niche. So what I like to do and
what I recommend you do is brainstorm a list
of 50 possible niches, and then vet all of them and see, are they actually
good for drop shipping? Some quick checks that
we do, one is pricing. Like I mentioned in the first secret, we want the average price
point to be $200 or higher, ideally higher. We also look at what demographic
the niche appeals to. We’re trying to sell
the upper middle class because it just is the easiest to do. And also, we’re looking for niches we’re customers have no brand loyalty. And again, we spend a lot of time doing research before we even think about making a new Shopify account. Our method of testing isn’t
picking a random product, making a store, running ads,
and seeing what happens. Like, I would never do that. Do the research up front and
then get the rewards later. Think of it this way, right? I always compare what
we do to offline stores, like retail stores, because that’s how you
should think of this. But let’s just say you
wanted to open a retail store and you wanted to open a franchise, let’s say a franchise restaurant, I highly doubt the way
that you would test a niche or test a restaurant
chain is by, you know, signing a five-year lease
in a commercial space, having a McDonald’s built out, seeing how it does for the
first couple weeks or month, then thinking, “Ah, no, McDonald’s, “you know, it’s not that good. “Shut it down, okay,
let’s open a Burger King. “Okay, let’s get some people in. “Ah, Burger King’s not great. “Let’s go Wendy’s, let’s go Taco Bell.” That’s not how you test, right? Do your research upfront
when your building a store, just as if you were building
an actual retail store and putting in the time and money it takes to make one of those successful. Of course, it’s cheaper
and faster to do online with the Drop Ship Lifestyle system, but there’s no reason to
think that the way you test is by build, build, build, build and then wait to see what
happens, that’s backwards. So speaking of offline stores, drop ship secret number three is do not try to compete directly with offline retailers. So when you’re doing your research and you’re finding other online stores that sell the products you wanna sell. You’re gonna see that some
of them have showrooms and some of them have warehouses. And if they do, you
should not consider them your future competitors because if they sell the same
type of thing you wanna sell, but they have that physical store, they’re most likely going to
get different pricing tiers from the same brands that
you would wanna sell for. What that means is there’s
not gonna be a balance. If the one company that
you’re competing with, again, has their showroom,
then they have their website, they’ll probably, again,
have better pricing than you. So you don’t wanna look
at their website to see what brands they’re selling for. They are not one of
your future competitors. You wanna find the websites that do not have warehouse or showrooms. Those companies are
your future competitors. Again, drop ship secret number three is do not compete with offline retailers. Drop ship secret number four is if you pick the right niche, you can have more repeat customers and have less returns. So again, research, right? What you wanna do as you’re
looking into different niches and finding different
brands that make the things you wanna sell, is you
wanna actually just google these brand names. And what you’re looking for is
what have previous customers said about these brands? And I’m not talking
about your competitors, not the online retail stores. That’s important too, but
what I’m talking about is the actual brand names
for which you’ll be selling. Because if you find, let’s
just say, 10 different brands, and you’re googling all them and you’re finding out everything you can, and you see that two of those
brands have terrible reviews. People say things like, “Oh, the product isn’t what I expected.” People say things like,
“Oh, it arrived damaged,” and you see a trend like this, well guess what? You do not want to sell for those brands. And if those brands make up the majority of the niche you’re researching, then you wanna move on to another niche. Because again, what
we’re trying to do here when we build drop ship stores using my Drop Ship Lifestyle system, is we’re looking to get the
most amount of the results with the smallest amount of input. And if you choose niche that’s
prone to high return rates and unhappy customers and complaints, you’re not gonna be having a
business that’s fun to run. You’re gonna have a business
that you’re gonna dread checking your email everyday. So avoid that upfront. And again, if you pick the right niche, you can have more repeat customers because you’ll have
better quality products, and you could have less returns because you’ll already check and know that the customers that are getting them are leaving positive
reviews elsewhere online. Drop ship secret number five is you need a demo store before
you’re contacting suppliers. A demo store will look just like your actual store will look like, it’ll be the same URL, except you won’t have any
products actually for sale. So you’ll make a logo, you’ll
upload your content pages, like your About Us, Privacy Policy, Shipping and Returns, Contact Us. And you’ll also upload
a few demo products, so like generic stock images. And the reason you do this is because when you’re contacting suppliers, they are going to need to see your website before they approve you,
at least the good ones. Now there’s a lot of
different types of suppliers, there’s all different tiers. If you wanna know more about that, go to DropShipLifestyle.com/Webinar. Again, DropShipLifestyle.com/Webinar, and you can see what these
different tiers of suppliers are and how to get approved. But just know that if you call a supplier and you don’t have a
website, and you just say, “Hey, I’m thinking about
selling your products, “who can I talk to?”, when they say, “Where
are you calling from?”, and you say, “Nowhere, I just wanna see if “I could sell your stuff.”, they’re gonna hang up on you or they’re gonna tell you, “No, sorry, we’re not
interested in working together.” So build the demo store first, it will reap all the rewards later on. Drop ship secret number six is when you’re contacting suppliers, you need to be professional and courteous, and do not refer to
yourself as a drop shipper. So building on the last secret, right? When you’re reaching
out to these suppliers, drop shipping has a negative
connotation associated with it because there’s so many people that get into this business because they think they’re
gonna like get rich quick. And suppliers know, like
people will call them and they’ll just not want anything besides the opportunity to
try to make a million bucks in the next two months
without doing any work. And obviously, these suppliers, that’s not what they care about. They want you to sell their products. They want you to bring
in all the sales you can, but more importantly, they want you to take
care of the customers because when you are
an authorized retailer and you’re selling other people’s stuff, you basically act as their second voice. So if you give a customer
a bad experience, it will reflect on your supplier. So when you’re reaching out to suppliers, make sure you come across as professional. Make sure your website’s built. Don’t just say, “Hey, do
you drop ship products?” Instead say, “Hey, I’m
calling from mystore.com, “I would love to speak
to the person in charge “of opening online retail accounts.”, and take it from there. Be professional, if you’re
not, you have no chance of working with the suppliers that you can actually make money with. Drop ship secret number seven is instead of just
increasing how many buyers you have on your website, you can increase how
frequently they buy from you. So we do a lot of things that I call lead value optimization. Again, DropShipLifestyle.com/Webinar, you can learn more about that, or if you wanna get the book, it still is available
at DropShipSecrets.com. Both amazing resources, I think you should get both, obviously. But in Drop Ship Lifestyle,
my coaching program, I go deep into lead value optimization and how you can take a normal visitor and make them worth 20, or 30,
or 40% more than they would be if they just came to
your store and bought. So we do this through
all different things: up-selling, cross-selling, down-selling. We make affiliate offers. We promote information products. We have intangible upsells. So there’s a whole laundry
list of things we do, but again, they can, on average, increase your lead value by 30% which means even if you
have a store right now and you’re making X amount of sales, you don’t just need more customers. Again, I can show you how
to turn your customers into 30 or 40% more
revenue every single month. That’s lead value optimization. It’s huge. The reason I think people don’t
do it as much as they should is because they’re making
money anyway and they’re happy, but listen, why not make more? Especially as things get more competitive, you want an edge and
lead value optimization. Everything I teach in Drop Ship Lifestyle gives a massive advantage
over the majority of your competitors. Drop ship secret number eight is you do not need all
the traffic in the world, you just need the right traffic. You know, I do coaching calls every month with my Drop Ship Lifestyle community. They’re small group calls. And people will say, “Hey, Anton, “I had a thousand visitors last month “and you know, I got one sale. “What’s going on?” And like, that’s obviously a terrible conversion rate, right? You have a thousand
visitors, one person buys, that’s what, .01? That’s not what you want,
you want like 2 1/2. So my first question to them is, “Well, who are the
thousand people?”, right? Or who are the 10,000 or 100,000? It doesn’t matter how much traffic it is, it matters who those people are. Because if you have targeted traffic, if you’re getting people that
actually want your stuff, to hit your website, there’s no reason why you
shouldn’t be converting at 2 1/2% or higher. That means for every
100 people that visit, 2 1/2 of them place orders. Don’t know how that’s possible, but that’s how math works. So yeah, a lot of things that we focus on to make sure our traffic
is the best traffic is using different ad campaigns that only appear when people are searching for the exact thing we’re selling. Of course, if somebody searches for, let’s just say, I’m a
standup desk right now so if somebody searched
for, fully bamboo, 72-inch contoured top standup
desk, and I sold that, and that person searched and the saw my ad and they clicked it, guess what? That’s a really good lead, right? So that’s the type of traffic you want. On the other hand, if
somebody just searched, desk, and then I appeared, what are the chances, even if that person clicked
my ad, that they would buy? Right, so it’s more about,
again, we’re trying to optimize everywhere in our businesses and it’s trying to get the most value from what we do. And to do that with traffic, it’s about trying to get
the highest quality traffic that you can get because they are most likely to buy. So, you know, how much traffic you get to your website every month, that’s like an ego thing. That’s a number, like a vanity
metric, it doesn’t matter. What matters is who are those people, what type of traffic are they, and are the type that
are gonna buy from you? Drop ship secret number nine is if you’re smart with
how you set up your ads, it won’t break the bank and you can actually get a
lot of sales very early on. Of course, can’t make any income claims so there’s my disclaimer. But what I will say is if
you have even the smallest of ad budgets, let’s just
say you wanna get started with the $100 free credit
that Google Ads gives you, well you can use that to get
these super targeted searches and have these people find you. Now listen, when these people find you and they search for, again, the exact search term of the
standup desk, for example, let’s say they go to your
website and they don’t buy because that’s gonna happen
the majority of the time no matter how good we’re doing. So they leave, and then
what I would recommend is maybe taking 15 to 20% of your budget, so if it was a $100,
15 to 20 extra dollars that you put into Facebook
remarketing campaigns. So at this point, you have
$100 free from Google. You have 15 to $20 that
you invested into traffic into Facebook Ads for remarketing, and with that, there is no reason why you shouldn’t get at
least one high-ticket sale that should net you at least $300. So very, very easy to
get big returns early on. And the reason is because
what we’re trying to do is not this broad game. Like I mentioned before,
if somebody searched, desk, then guess what? I would need a big ad budget to spend and get so many clicks before
somebody would convert. But because we’re going for these super-targeted search terms, you don’t need all the
traffic in the world and you don’t need a huge ad budget. If you set it up right,
again, you could be profitable from very, very early on. And most people that visit your site, if they’re going to buy, they’ll typically buy
within two to three days, so there’s not some huge wait period. And finally, drop ship secret number 10 is the average profit margin
with our stores is about 25%. And that’s net profit. Because people always,
again, show these screenshots of, “Oh, I did $100,000 in sales a month.” Which is great. You know, not knocking
anybody that does that. But just know that that is
top line revenue, right? That’s the total number that comes in. And from there, when you subtract expenses like product costs,
shipping, ads, merchant fees, Shopify fees, app fees,
whatever else it is, if you follow the Drop
Ship Lifestyle system, you can again, expect
to average about 25%. So if you do $100,000 in sales a month, you can expect to keep about 25,000 which is amazing, all right? That’s great. And of course, you could scale from there and go back from there. But the reason our
margins are what they are, because you might have
heard that, you know, “I tried drop shipping and
I was only making 15%.”, or, “I tried and I was only
making 12%.”, whatever. And you could do that to because the beauty of this business model is you control your expenses. You control what you pay for ads. You control, you know,
how many apps you use. You control what people you hire and what VAs you have and
what the salaries are. So it’s really up to you for
how much money you wanna spend. And if you’re not good with ads, if you don’t have a system to follow, then you could lose money. You could spend a million dollars on ads that go for keywords like, desk, and you could never be profitable because those people aren’t ready to buy. So if you do this right, if
you follow a proven system, if you actually follow
what I teach for ads and you treat this like a real business, you could do what we do and
average about 25% net on sales. Again, that’s not a given,
it’s not just gonna happen, but it will if you’re one
of the better drop shippers. And to do that, again, you
need to be good with ads because that’s gonna be
the bulk of your expenses. So guys, hope you found that valuable. That was 10 different
secrets from this book which has a lot more. It is 143 pages full
of lessons I’ve learned over my past decade plus in this business. If you want the book, it’s
go to DropShipSecrets.com. You can get it there. It’s really like a great starting point. I wrote it for everybody that’s interested in my coaching program
which is Drop Ship Lifestyle which typically sells between
like three and $5,000. I wrote this for the people that are like, “You know what, maybe I
can’t afford that right now, “or maybe I’m not sure about it.” And I want this to be a way that like, obviously I can’t cover everything I cover in the coaching program, but I want this to be a
way for you to read it, for you to internalize these concepts, for you to put it into action, and for you to build a real business. Because again, in my opinion, if you want more freedom in your life, entrepreneurship is the way to get there and my method at Drop Ship Lifestyle is the best system I’ve ever seen for creating real wealth online through a lifestyle business. So again, you can get the
book at DropShipSecrets.com. If you’re watching this and you’re already a member
of my coaching program, I still think you should get the book because it’s a great, additional resource, something you can keep on your desk and something that’ll
probably open your eyes to some concepts maybe you glanced over or never originally took in enough. So check it out guys, DropShipSecrets.com. Thank you for watching this
episode of Drop Ship Weekly. As always, if you got value, please leave a comment below, let me know. And if you’re not subscribed
yet, click that button. And I will see you guys
in next week’s episode of Drop Ship Weekly, thank you. (bright music)

18 thoughts on “10 Secrets Revealed From My Drop Ship Secrets Book πŸ“˜

  1. Hey everyone! In the video, I mention the link to get the free book… please note that the offer has currently expired, but I will provide an update when it is available again! In the meantime, you can get some of my best ebooks + free training class here: https://www.dropshipsecrets.com/

  2. hey, i got a serieus question!
    i run a IG themepage about Lions (@lion_hub) and i'm planning on creating a shopify account to sell merchandise.
    BUT not for my own profits, i want to contribute to lion conservation.
    So 20% profits will go to lion conservation & the rest will be running costs etc.

    my question: i need some support for brand awareness & creating a shopify store that is trust worthy.
    can you help me with this?

  3. I'm a Member of Drop Ship Lifestyle but I'm still going to Buy the Book because More Knowledge is Always Better!

  4. This video is a good summary of the other DSL videos. I want to see a video on how to add large amounts of products when you don't have a csv file or a data feed.

  5. Thank you for the transparency. I have seen many people talking about dropshipping but feel like you. Thank you.

  6. Thank you so much Anton for sharing thes secrets out of your book. you just make the most invigorating content. I can just imagine if I purchased what the content would be like. thanx so much and have a blessed day.

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