April 3, 2020
 Shopify Tutorial for Beginners | How to Set Up a Profitable Shopify Store Step by Step in 2019!

Shopify Tutorial for Beginners | How to Set Up a Profitable Shopify Store Step by Step in 2019!

What is up guys! Welcome to the Shopify
beginner tutorial so this is going to be A tutorial on how to set up a fully
functional Shopify store ready to make Sales in under an hour if you are
looking for a video on actually how to Do product research how to find the best
niches right how to find home run Products to actually sell on Shopify
then take a look at the video in the Description it’s going over a lot more
of the product research side this video Is going to be devoted to actually
setting up your store for a complete Beginner so we are going to do it
completely from scratch Starting right now so what we’re gonna
do first is go to Shopify dot-com and Then we are going to enter our email
address and then where we put your store Name so this if you’re gonna actually
buy a domain from Shopify um it’s not The biggest deal this is going to be
your my dot my Shopify store name but Just for clarity we’re just gonna we’re
just gonna make it what we want to call Our store anyway so Steve golf samurais
available looks like it is so we’re Gonna use golf for our example and we’re
gonna get a completely set up store from Scratch ready to go to sell some real
golf products and I chose golf just you Know for very some ated because there’s
a lot of small items that are available For sale it has an incredibly passionate
user base it’s a little bit harder to find some golf products and they have
you know small and cheap items that you can ship out to a passionate audience a
lot of which have discretionary income as golf is a slightly more expensive
habit and sport so I’m selling I sell with a different system right you want
to choose I sell with a different system just because I mean it’s not a huge deal
here but you want them to kind of take you seriously and so I usually say
because I actually am selling on Amazon for a million plus per year I just put
this I generally recommend people to do the same just because you know I don’t
know if it’s just me or if Shopify prioritizes people who are already doing
more money because they think that they have more chance of you know getting
paid by these people for longer with the the customer service so I generally
recommend you know people to put these options here
and so we’re gonna go to next so I’m gonna fill this out quickly
right now I’m in Sydney Australia which is why it’s pre-populating this and so I
fill this out really quick just so you guys don’t have to sit here and watch me
do it but obviously you’d want to make this
kind of your real billing address it just makes things easier along the way
so we’re gonna go to create my store and after it stops loading it’s gonna you
know start up our store creation and so we see golf Samurai here we see welcome
to Shopify Kevin here’s some tips to get you started and we are going to walk
through kind of what’s important in these menus and how to actually kind of
Bill about setting things up so the first thing that we want to do is jump
into online store and so when we jump into online store it’s going to give us
the debut theme and so the theme is kind of how the general look and feel of your
Shopify website it’s very important to have kind of a nice theme and the one
that I recommend personally is actually one of the free ones so if we come down
in here and to explore free themes and we’re in the online store theme section
we go to Brooklyn so Brooklyn is one of my favorites and it’s very beautiful I
prefer the classic model it has a mobile optimized dynamic display meaning that
it actually will dynamically resize pictures for different browser sizes and
it’s you know lightning fast on mobile and as you know sixty percent of traffic
nowadays comes from you know your mobile phone it’s obviously incredibly
important to have a mobile optimized website especially one that loads
quickly on a mobile phone you know on 4G or LTE or 3G even if we’re talking about
particular places in the world so we’re gonna go to add Brooklyn here and now
Shopify is going to do a ton of the work for us it’s going to add the Brooklyn
theme to our actual store and once it actually finishes adding the Brooklyn
theme to our store but now we actually have to apply it to our default theme so
now we see Brooklyn here we’re gonna go to actions and we’re going to go to
publish are you sure you want to publish book unless you’re live Deane this will
replace your current theme debut yes so we’re gonna click publish here and now
we have the Brookland theme set up on our store let’s take a quick look at it
just to kind of see what it looks like familiar
familiarize yourself with it just to kind of you know get a general feel and
so you’re not you know overwhelmed when it comes to actually applying changes to
it and things like that so right now it gives us kind of a
default logo here this would be replaced by your logo this is our hero banner
I’m sorry hero banner is kind of the images normally there’s a couple there’s
like a slideshow between two and so we’re gonna grab a couple images right
now and we’re going to actually add them um where I like to grab images is from a
website called unsplash so we’re gonna go golf here excuse me
and we see a hundred and ten free golf pictures you want to make sure that you
use things that are they don’t have copyrights and so unsplash is kind of a
the best way that I’ve found to get really beautiful imagery without having
to worry about you know particular copyrights and things like that so we’re
just gonna grab two of these quickly and I’m just going to download these I’m
just gonna download free here we’re gonna download both of these and once we
have these it’s very easy to actually go in and set this up but before we
actually add these images to our theme there’s two things that I like to do so
one thing that’s incredibly important guys for you to understand is that if a
website takes longer than a few seconds to load people are going to abandon it
and the reason that people’s websites load slowly is because they don’t
optimize the actual size of the images that they use in their website and that
is what takes the longest to load and so we’re gonna grab these two images that
we just downloaded from unsplash we’re gonna come through tiny PNG com
excuse me so we’re gonna upload these and what tiny PNG does is it actually
takes you know larger PNG s or JPEGs I believe yet and compresses them into you
know that it optimizes the size of the image for quality and file size and so
this is going to make your website load so much faster which gives you such a
higher percentage to actually complete the sale and so once it actually
finishes compressing here we’re going to download these images and then we’re
gonna do one final thing by renaming them something related to our golf niche
just for you know a slight a kind of improvement for our SEO or our search
engine optimization so now that they’re finished we see that it went from four
point eight megabytes to one point four megabytes or a 71 percent reduction in
the actual file size so every image I use guys I do this and it makes your
light your website load so much faster which really makes a huge difference and
so now I have these two five that are the smaller ones so I’m just
for you know organizational sake I’m gonna throw away the old ones and I’m
going to name this golf samurai header image and then I’m going to take this
same name and I’m going to name this one golf samurai header image 1 so now that
I have these two this all this does guys is it helps with your google search rank
and it’s not a huge deal because most of the traffic that we’re gonna be driving
is paid traffic anyways and SEO is kind of a long drawn-out process that I’ve
never seen a huge you know increase in my sales from it’s always been really
focused on Instagram influencers and you know partnering with youtubers and a lot
of Facebook ads and Instagram ads and things like that but that is for another
video we are just setting up our store right now and so what we’re gonna do is
we’re gonna come in back into our Brooklyn theme where we were before and
if we go to slideshow here we see that this first slide is actually this was
this slide right here and so what we’re gonna do is we’re gonna select an image
and we’re going to upload it and we’re gonna use the golf samurai header first
one that we did and voila so we’re gonna go to select here and
that is it so we added that first image then again if we wanted to add the
second image we just come into slideshow and do the exact same thing here with
adding the second image here and that is how you add your home image to your
Shopify store so the next thing that we would want to do is we come into the
slideshow here for a main picture and we want to change this something else so
we’d want to say you know the place for gulfs finest or something like that and
then we want the hero banner to say something like you know the world’s best
golf products and so if you want to change the button text you know you can
say save now you want it to be SHOP NOW I think people are used to seeing SHOP
NOW so I’ll just leave it as shop now and that is how you update this if you
want this to be you know just one line if you think it looks better you can
just say the best golf products or the best golfers and so it’s only one line
it’s really up to you guys what you want to do as far as how how you want your
store to look I’m just trying to teach you how to do it in like a very
a condensed way to really get something set up and have a real live you know
fully functional ecommerce business in under an hour and so as we can see here
in the theme it kind of goes from top to bottom so this is our sidebar menu it’s
kind of like the first thing and then the header right which is what we see
here our header and then next or excuse me our header up here and then what we
see next is our slideshow and then you know the next section down right here is
the rich text so it’s all kind of in sequential order here when you click
each thing it comes up so it’s incredibly easy guys this is where we
have our collection so this is where our product collections would be maybe this
would be like men’s golf polos and this would be female or golf polos and this
could be you know maybe golf accessories or you know putters or something like
that and then it has a featured collection if you want to you know more
prominently kind of show off specific things and then maybe you know if you
wanted this featured collection appearing before the collection list all
you do guys is you literally drag it above and it changes dynamically the
themes and so if you’ve ever made your own e-commerce site not on Shopify it’s
incredibly easy what they’ve actually kind of allowed people to be able to do
in an incredibly short amount of time and so that is the theme guys and we go
so much more in depth obviously you know in the course we have a free course we
have other Shopify videos obviously on our channel but I just wanted to kind of
give a main intro into how to kind of manipulate the theme and we’re gonna
come in here one more time when we actually do go to add our products but
before we do that I do want to add a logo and so this is kind of the default
logo that they give us and if you guys don’t have a logo you know just go over
to fiverr.com go to the logo design what I like to do here is just go to
best-selling and then I’ll just choose one you know that is a reasonable price
and has a lot of reviews so this guy’s ten dollars he has a thousand plus 4.9
out of five stars so obviously he’s doing a good job you know whichever one
that I like the best I generally pay you know between five
and thirty dollars for oh very well and designed logo and I generally ask for it
in both black and white just because you never really know what you’re gonna
finalize as far as your you know the background of your products here and so
what we’re gonna do then is we’re going to actually add our logo so I had one
made at prior to this video just so we get out something here
maybe it’s not the best logo in the world but you know I like it and that’s
what counts so we’re gonna save that so now we have
our logo we have our you know main header image in our slideshow we have
our our hero text set up we have our button set up and so things are starting
to kind of come together so the next thing that I want to talk about is your
menus and so if you guys are getting confused or you know you want some
motivation or kind of some ideas of what you actually want to create your menu
structures as I suggest using people’s sites who are proven to be you know
incredibly popular so color pop is one of the most popular Shopify stores and
if you haven’t I teach you exactly how to find the biggest and most popular
highest trafficked stores in the world in my product research Shopify video so
if you’re interested make sure you watch that after we watch this video of course
and it will teach you exactly how to do that but color colour-pop is one of the
most kind of popular sites anywhere and so we are going to actually model our
you know announcement bar and things like that after what they’ve done so
this is called the announcement bar and so we’re just literally going to do
exactly what they’re doing right now we’re just gonna do free global shipping
over $50 for everything and I’m gonna teach you exactly how to set that up
don’t worry I like these being capitals just as a
personal thing and so here we go free global shipping over 50 and so we’re
gonna go ahead and save that and now what we’re gonna do is we want to we
want to edit these and so what do we have here so if we look here we see shop
and new arrivals best seller so we’re gonna keep it simple and we’re just
gonna do shop and best sellers for our menu structure and how we do that is in
the settings menu and we’re in the header again right with the announcement
bar and the menus right here and so what we’re gonna do is we are going to press
edit menu and so when we edit the menu here we see what we saw before was the
home and catalog and just to show you guys again we see the home and catalog
and so what we’re gonna change this to is shop and we’re gonna call this one
best sellers and we can talk about you know how to
actually make these main menus link to what you want like for example if you
had a collection that you want it to be your bestsellers we would just all we do
is we come in here and we’d go to collections and we haven’t made the
collection yet but we could make a collection called bestsellers and then
we could add products to it so we’re gonna do that later on don’t worry I’m
gonna show you every single step you know from a very introductory
perspective of how to do this and so we changed it to shop and bestsellers here
we’re gonna press save menu and now when we actually preview our store we see
that it’s changed to shop and bestseller so now this is starting to look pretty
good and I think you guys are probably excited if you’re following along
because you know it’s really exciting kind of seeing these things come to life
in such a short time without requiring any type of coding knowledge or anything
like that and being able to set up a fully functioning you know ecommerce
store in such a short amount of time is really a truly exciting thing so I hope
you guys are getting excited yourselves I get excited when I do this and so
let’s take a final look at the theme settings here so if we come back and we
go to sections so we talked about how they’re organized sequentially here in
in sections the header we talked about the rich text the feature collections
but one last thing I wanted to talk about is the overall general setting so
obviously we can manipulate anything we want here very very easily so if we
wanted to change the headings if we wanted to change the body text maybe we
wanted to change the button label to red or you know if we wanted to change you
know anything that we want here we can we can basically change and if we save
it it’s going to dynamically update which is super super easy and super
super simple and it just works great so if you want to change the text maybe we
don’t like the text that we’re using and we want you know our headings to be a
different text we could go ahead and do that and we see them change you know if
you want to make it bigger smaller under 9 thickness they really give you just a
ridiculous amount of kind of customization all extremely easily the
current page here this is something that I always recommend people to actually
change the reason for that is drawer cart pages don’t load on all browsers so
if you want to you know make sure that your cart is going to load and look
correct on all different types of phone sizes all different types of computers
all different types of operating systems things like that what we’re gonna do is
we’re gonna change drawer to page and this way our cart actually loads as its
own page and you can actually do some fun stuff when we talk about some
advanced Facebook marketing when we’re only targeting people who visited
certain pages but excluding people who have not visited certain pages so for
example maybe we wanted to target people who got to our cart page but never
actually saw our thank-you page meaning that they almost bought but then they
didn’t quite do it and so we could create a retargeting campaign of all of
the people who almost purchased from us but didn’t just reminding them hey you
know this is where golf samurai we sell a bunch of fun stuff um come back and
actually buy it you were super close and so we’re not gonna talk about um you
know the advanced marketing stuff obviously we go super in-depth on that
in the Shopify ninja master class but we are going to go ahead and save this
right here and then we’re gonna go back really quick and this is the social
media page and so what this does for example is you know maybe you set up a
golf samurai at Facebook page it’s super easy to set up a Facebook page if you
haven’t you can use Google Search Facebook has how to set up a Facebook
page if you don’t know or I’m just go to facebook.com slash pages I mean so when
we actually add this in here we do see it actually pop up here maybe we’re
gonna add our Twitter page that doesn’t actually exist yet but slash golf
samurai and then when we add that we’re gonna see it populate right here super
super easy guys so we’re gonna save that obviously you know I just copy and
pasted this one because it’s right here this is not you know my facebook page
this would have to say golf samurai after I made it and so we do all that
for all the ones that we want to added you know I generally recommend for
Shopify to have at least a Facebook page and an Instagram Instagram is such an
amazing tool for selling specific types of products like fashion and you know
makeup and cosmetics and things like that right it’s really important to know
the demographic of the actual social media sites that you are using to drive
traffic and Instagram obviously is great for that specific thing so we’re gonna
save and we’re gonna go back the favicon is this little thing right here so this
is the Shopify favicon obviously again if you want to have your own little you
know golf ninja the favicon you could have one created
and fiber is a great way to do that you can just go to that icon and there’s
gonna be a ton of people who actually create favicons for you and again I
always do sort by the best-selling it just saves a lot of time and energy
having to find people that you know are as high-quality as some others so this
guy will actually make your brand identity logo and favicon for five
dollars so you know six hundred sixty-five five star reviews for five
dollars for both of those is pretty insane okay so we’re going back here
that’s the favicon on the checkout page I leave this the same you don’t want to
you know add too much customization people are kind of used to Shopify
checkout page so I generally leave this actually alone and it does tend to
convert better so that guys is basically the entire theme until we come back to
actually add in some product images and really get our site you know 100 percent
ready to to have some sales being generated and so just for the sake of
simplicity guys we’re actually going to take out all of our different sections
except for our featured collection just for the sake of this you know if you
wanted to add your collection list it’s kind of the same process but we’re gonna
simplify things just so we make sure that nobody’s getting overwhelmed right
because the most important part about entrepreneurship and Shopify and Amazon
FBA and all different types of e-commerce and you know making money on
the internet is just taking action and getting started so we’re gonna try to
remove as many of the burial you know barriers to entry as we possibly can and
really make this as simple as possible to get started and so we’re gonna
actually erase all of this so the subscribe to newsletter section you know
it is very important but I’m gonna show you a much better way to actually
increase the percentage chance that people are going to subscribe to your
newsletter in a much much stronger way for actually a very cheap cost so we’re
gonna delete this news letter section here and I’m gonna show you guys one of
my one of my little secrets that I’ve used to really explode the percentage of
emails that I actually get for my email signups which is one of the most
important parts of creating a Shopify store of creating a you know a brand
that actually has longevity is building a customer email list building a group
of actual you know really devoted customers who love your customer service
who love the products that you’re selling and things like that so we’re
going to talk about how to actually make that that
pop-up and how to get crazy conversions for that specific pop-up as well and so
we’re gonna save this and so now we have a very simple store but you know a
simple store is not a bad thing at all guys it really is actually quite good
because people you don’t want to get overwhelmed right you just think about
if you’re going to the grocery store and you see you know a thousand different
choices of cereal it’s much harder than if they had you know two or three and so
you know you want to make it very simple for your customer to make a purchase and
that is the the kind of general theme that we’re gonna use right now so that
is the theme guys and that you know in a very short time we talked about exactly
how to do that for a beginner we changed our menu structure we added you know
free global shipping over $50 which we’ll talk about in a moment and you
know we took that from colour-pop because they are one of I actually
believe they are the most trafficked Shopify site in the world and so you
know you always want to use what these people who have proven successful
actually are doing and we’d like to you know if I was gonna do it I would
probably copy you know as closely as I could to a lot of things are doing 20%
off you know new arrivals bestsellers and we’re gonna talk about how to make
discount codes I don’t worry and so let’s jump back
into the theme here and so we’re gonna go back actually into the menu and now
we are going to talk about the actual settings of your store and so what we’re
gonna do is we’re coming down to settings here and we’re gonna walk
through one of these or we’re gonna walk through each of these one at a time so
this is our store name and this is you know our store address so you’d want to
put if you had an LLC here if you don’t you can just put your name for now don’t
worry about it I always recommend that people don’t get bogged down by this
type of stuff until they actually start to see some success right because don’t
don’t worry about all the little tiny logistics of all of the you know
different legal business names and taxes and stuff until you actually have a
viable business so focus on the important stuff for now and then we’ll
move on to that when we actually get there so standard in formats this one’s
kind of important right you want to make sure that you use whichever your you’re
accustomed to whether it’s kilograms or you know if you’re actually in you know
the USA or something like that use the one that you feel comfortable with
because when we set up shipping plans we actually are going to have to talk about
you know by weight and so that is all for the general
it’s not too exciting we’re gonna go to payments here so payments is one that’s
obviously quite important if you are in the United States or you’re in Puerto
Rico Canada UK Ireland Australia New Zealand and Singapore or it is not
available to US territories except for Puerto Rico so if you are are in one of
these locations then Shopify payments is by far the best way to kind of do things
but if you’re outside of the of those you know specific regions you can set up
PayPal they also have alternative payments which we go into you know super
super detail obviously in the Shopify ninja master class but we’re going to
you know make the assumption that you are in one of those countries just for
the sake of time for this tutorial and so all we have to do here is just go to
complete account setup and they’re gonna ask you you know stuff about your
business and stuff like that if you’re an individual you know you could put
your name and things like that and so you just have to fill this out complete
the account set up obviously you want to make sure your banking information is
correct and it’s very important to have your statement descriptor be your store
name so you don’t want people to make a purchase on your store forget they made
it and then they’re checking their credit card statement and they see
something you know that they don’t recognize and then they dispute it
because the number one thing that you don’t want to have happen guys is get
disputes on credit cards from your customers because Shopify payments will
shut you down and it’s a really annoying situation to deal with that and so that
is how we do our payments here and so let’s move on to the next section and
this is our checkout so this is an incredibly important part actually I
feel very strongly about this that account should be disabled nobody wants
to make an account on a Shopify store unless it’s like a huge store like
colour-pop or something like that potentially where you have like rewards
and you know teams of people kind of looking after people so what I always
very very very strongly recommend here is to do accounts are disabled which
means that customers will only be able to check out as guess it’s just at it
just removes one step of friction for the buying process and it’s going to
increase your conversions I promise you guys so they can check out using either
their phone number or email I prefer to have customers can only check out using
email just because you deal with three codes and things like that when
you are shipping to kind of the big four countries on Shopify obviously or not
obviously but which are that you know the UK the United States Australia and
Canada and so what we’re gonna do is we’re going to go to require first and
last name so this is very important because how I prefer to do Shopify and
have what I’ve you know made the most money by far doing is actually using the
drop shipping method and it just makes things a lot easier when you are
actually fulfilling orders on all the Express which we will talk about very
briefly which is kind of the website that we do order all of the products
from that we do ship to our customers they handle all of the shipping for us
and it’s a really a beautiful process but we want to make sure that we choose
require first and last name here company name you can have hidden address you can
have optional shipping address phone number you can hide use the shipping
address as the billing address by default yeah this is fun um enable
address autocomplete it’s fun this is a very very important one guys ask for
permission to send promotional emails to customers from your store we want to
change this to by default customer agrees to receive promotional emails
this means that if somebody purchases from you you can actually send them
emails you know have them add it to your email list and you know really just be
able to to email them which is super important you know you occasionally
might have somebody who thinks it’s spammy or you know unsubscribes but
that’s that’s completely okay because a lot of people actually will you know
enjoy the the discounts and you know promos and things that you’re running to
actually generate more business later on so we’re not gonna automatically fulfill
we’ll leave this as the default after an order has been fulfilled and paid
automatically archive the order that’s fine checkout pages English obviously
refund policy what we can do here which is fun is we can go to generate sample
refund policy we do want to make sure that we have all these Google and you
know all the indexing and search console and you know if you’re running any paid
ads ads from Facebook and Google all their Terms of Service require you to
have a refund policy a privacy policy and a Terms of Service so we’re gonna
generate a sample refund policy here and what we do want to make sure we do
excuse me if later on we change this you know may be to support at golf
samurai calm it just looks much professional when you’re doing customer
service and things like that and you know it’s kind of a complicated process
setting up a support at domaine email which we talked about in obviously the
the ninja master class but for right now I just wanted to point that out as
something that you do want to change later on so we’re gonna generate our
sample privacy policy again we do we’d have to do the same thing here where we
go and find our actual email address in this one and change it and we’re gonna
generate our sample Terms of Service again we’d have to change the email if
we did want that more professional support at so we’re gonna save this so
settings are saves and let’s hop back to the next setting we’re gonna do shipping
laughs just because it’s kind of the most complicated and I just want to
super quickly go over these so taxes I would suggest kind of leaving as the
default here depending on where you are Shopify will kind of populate what it
thinks is best again don’t get bogged down here guys you know get a profitable
store going get things working before you worry about all the little stuff not
that taxes or little stuff right but it’s just one it’s just one more reason
so it kind of gets stuck up and you don’t want to let yourself get get stuck
you want to keep moving forward and you want to actually get this working so
we’re going to notifications here and in the notification so these are kind of
the customer notifications that Shopify sell all right excuse me Shopify sends
automatically and so if we want we can come in and edit these again we can come
in and edit these these become a little bit more complicated when you actually
do integrate the automated service called overload which we’re gonna
briefly talk about and it becomes a little bit complicated if you’re using
apps like you know receive full and things like that to kind of
automatically generate promo codes as a receipt which is a great way to drive a
ton more traffic if you guys are interested in you know me making a video
of all the best apps that I’ve used to you know just literally completely
change my Shopify business I’d be happy to do that so if you guys want to hear
you know about all of the apps a lot of them are not even very well known
outside that I’ve found and tested myself I can go over exactly you know
which apps I use and exactly how I use them
if you guys are interested in that just leave a comment below letting me know
that you do want to see the video on you know which Shopify apps are really going
to change your business and I’d be happy to make that for you guys so these
customer notifications for right now since we’re not going to talk about apps
particularly often we’re just going to ignore this but these do become very
important when we do talk about you know abandon abandon check out protector plus
and you know receipt full and things like that
I think it’s called conversion right now so we’re gonna go back to settings files
sales channels and accounts if you want to you know manage your accounts and
permissions if you want to view your billing stuff the sales channels if you
want to link your Shopify store to Amazon you can but I you know in all my
personal businesses I like to keep Amazon separate and I like to keep
Shopify separate and just do the drop shipping model with Shopify and do
Amazon FBA with Amazon so I don’t use mcf or multi-channel fulfillment here
with Shopify anymore just because you know I just prefer to keep them separate
I’ve never found significant success fulfilling with Amazon on a Shopify
store they’re just mutually more successful if you keep them separate so
let’s talk about shipping shipping is where most people get kind of messed up
it’s probably the most complicated just setting in the settings for Shopify but
we’re going to make it extremely simple so the shipping from address actually
does not matter in the model that I like to teach which is drop shipping which
means that you’re you know the company creating your goods whether it’s like a
golf club or maybe it’s a golf polo actually ships it directly from where
they’re creating it in China to your customers so this means how this works
guys is when you have a sale let’s say you’re selling a polo for 1995 so if you
sell it for 1995 then you know we’re gonna go to all the Express we’re gonna
find some men’s polo and we are going to actually purchase it for you know 11:38
apiece and maybe we’d sell it for forty nine ninety five since the poles would
be slightly more expensive so the beauty of drop shipping is we only purchase
inventory after we have a higher sale and so I think a lot of you guys
probably you know I’ve heard of drop shipping and you realize how exciting
the business model is because it takes no money to get started you have no
inventory costs no overhead no type of the front loaded you know capital
requirements that most if not pretty much all businesses have and so we’d
make the sale for forty nine ninety five and only then we’d purchase from our our
supplier for $11.83 and we’d make the difference between those prices half
you know the e packet shipping fees and we talked in detail about all of this
guys so if you’ve never heard about any of this you know I’d be happy to make a
video about how to find you know manufacturers what to look for on some
of the kind of secret ways that I used to find the best manufacturers get the
best prices and get the fastest shipping but this video is just about how to set
up your actual store and so what we’re going to do is we’re going to actually
delete all of this so depending on where you are we’re gonna go into zones and
rates and we are going to just delete this zone and so we’re gonna delete this
and we’re going to actually set it up from scratch so we’re gonna go to add a
shipping zone and again don’t worry about this because our supplier is gonna
be stripping shaped straight to our customer and what we’re gonna do here
guys is we’re just going to add the big four and I know that we said free global
shipping in our announcement bar and if you prefer to change it to say you know
free global shipping to most countries then feel free to do that but 99.9% of
your sales are going to come from the USA Canada UK and Australia and so what
we’re gonna do here is we’re gonna go to United or we’re gonna say big for free
shipping free shipping over 50 and we’re gonna do is we’re gonna add countries
we’re gonna go to the United States we’re going to add Australia we’re gonna
add the United Kingdom and we’re gonna Canada so now that we have our big four
here what we’re gonna do is we’re gonna do a price base rate so we said that if
somebody has a cart value of $50 meaning that they bought you know five ten
dollar products from you or they bought two twenty five dollar products from you
or they bought one 50 dollar product from you as long as their cart the total
amount of their purchase is larger than $50 we’re going to give them free
shipping so we’re gonna call this free global shipping and again if you prefer
to put free shipping to United States Australia Canada and United Kingdom
feel free so we’re gonna go to done here so this means that the if as long as
their minimum order price is $50 or more we’re going to give them free shipping
and we’re going to go to done and so once we do this right we’re going to
focus all of our advertising on these four countries and we’re gonna
focus all of our efforts on these four countries and we are going to actually
save this now and so what we can do if you guys want to kind of create like a
catch-all situation you create a another shipping plan just for the rest of the
world and and charge and you know charge some ridiculous amount for shipping
meaning that if somebody tried to purchase from you from you know like
Kazakhstan or something like that then they’d probably end up not actually
purchasing from you just because the shipping was so expensive that’s
something that I’ve done in the past but you know guys for ninety nine point nine
nine nine percent of cases these are going to be the countries that actually
purchased from you and so that is what we’re gonna worry about all of the other
little stuff I do cover obviously in depth in this proper ninja master class
and I’d be happy to make a video on it on YouTube for those of you who are
interested when I have time once we’re gonna come back into shipping and now we
are set up guys and so this means that if they actually have over fifty dollars
to the big countries they are going to pay zero and shipping and then the last
thing that we need to do is we need to add an actual case if they have less
than $50 and so what we’re gonna do is we were going to add a rate we’re gonna
minimum order price is zero and maximum order price is 49.95 and so what we’re
gonna call this one is standard shipping and so what we’re gonna do here guys and
this is actually a little trick that I actually like to use in my own Shopify
stores is you really want to incentivize people to purchase larger cart values
people hate paying shipping amazon has made people absolutely despise shipping
and so any type of shipping cost people are going to not at all want to pay and
they’ll avoid that by purchasing a minimum of $50 from your store and if
you have larger cart sizes you have higher profits and everything is just a
lot more delicious and fun and that’s what we want right and so what we’re
gonna do is we’re going to actually charge 1095 for shipping I know that
seems high guys but you want to you want to make it so people think oh well you
know if I buy $40 worth of stuff then I’m already enough to pay 50 you know 11
dollars worth of shipping and so I might as well just
fifty dollars worth of stuff and you know save that 1095 immediately and so
we we choose 1095 here because it’s above ten right if you use 995 people
might potentially pay it but you know most people are not going to pay 1095
and so depending on what your shipping model is this is this is what we like to
use for our you know over fifty dollars in card value free shipping model if you
prefer to have like a free plus shipping meaning the cost of the product is zero
and the you know only pay for shipping and handling that is another very pop
popular way to get people to actually click on your ads come to your store
really to get your pixel some some data and things like that I’d be happy to you
know talk about free plus shipping it’s a model that we’ve you know made a ton
of money using as well it’s a very viable model free plus shipping is one
of the best ways to kind of initially get people to come to your store which
is the hardest part guys getting that first sale is the hardest part of this
whole process once you get that first sale and build some confidence
everything starts to get so much easier and so we’re going to add that and now
we have zero to forty nine ninety nine and we have fifty and up so we have all
the you know main use cases kind of applied here and we are going to just
focus on these big four and these two shipping for now obviously there are a
little bit more advanced shipping models that we do discuss in detail in the
Shopify and ninja master class and so that is shipping for everyone so those
are kind of the major things that you want to talk about from a shipping
perspective which is one of the biggest causes of confusion for people when they
actually are setting up their store all right so that is kind of all the
logistical stuff right the boring stuff that you kind of just want to get right
so you don’t make any mistakes now let’s talk about adding products some of the
fun stuff and so what we’re gonna do here and this is not a product research
video I do have one on my youtube channel if you guys are interested in
checking it out is we’re gonna come over to Ollie express you know best selling
is is fun to go through the board again not gonna talk about product research I
even though I love product research I’m gonna force myself not to talk about it
so what we’re gonna do is we’re gonna come in and we’re gonna type golf I like
to organize by orders just so you can see what people are actually buying it’s
just a fun little way to kind of take a lot of the guesswork out of you know
choosing products that are going to sell and obviously there’s a lot more to it
but we are going to just add a few of these and so the best and easy
way to actually go about adding these guys is a is a Chrome extension called
over low so if we come in here and we we all I did was Google search over lo
Chrome extension we’re going to go to add to Chrome here and I removed it just
so I can you know actually add it from scratch for you guys and so then what we
need to do is we need to come into our store here and go to apps and we’re
going to visit the Shopify app store we’re gonna go to over lo click on it
and press get they make it pretty easy here we’re going to install the app and now we see our app dot overload comm
dashboard which is pretty cool find and add your first product and so we’re not
gonna actually find products via over lo what we are going to do is actually use
all the Express so over lo created their own store are their own kind of product
research method but it’s not what I prefer and so now we see the overload is
actually connected and now we see when we actually reload this page as we see
this little icon right here and so what this does guys so let’s say that we want
to add the grooving tool golf clubs sharpener to our store we press this
button and it says product imported successfully let’s say that we want to
add maybe this one and let’s say that we want to add this one right here so now
we have those three products we’re gonna go to open import list and now we see
those three products that we chose or maybe I didn’t actually click the button
for the second one so oh three ok cool one two three so these are all here now
and we’re going to go to push all products to shop we’re gonna guess your
import list is empty and now what we do is we go into our Shopify store here and
we go to products and over lo has made this so easy for us guys it’s
unbelievable we can see the inventory that the supplier has right and if they
have a ton of inventory normally it means that it’s selling really well
it automatically imported all of the images all of the text everything
rectly from aliexpress obviously we’d want to make this more kind of attuned
to the human eye and so we’d call this you know golf club we’d call it you know
premium golf club through bang sharpener perfect gift for dads or something like
that maybe if it was you know around Father’s Day or something like that
we’re not gonna talk too much about how to write copy I’m obviously there’s a
bunch of really advanced fun ways to kind of look at who’s doing it the best
who has the best golf or whatever your niche is stores out there who are you
know killing it and making a ton of money and then just really kind of using
what they’ve what they’re doing and adding your own little creative twist
and adding your own kind of feel to it and your own experience and your own
voice right and so we’re not gonna talk a talk about actually writing copy in
this specific tutorial I just want to actually be able to get it up live so
these are all the different colors excuse me that they have available which
is good because it allows the customer to you know maybe they want a purple one
or maybe they want a white one and it’s so easy you guys it’s just unbelievable
having to add all of these different variations yourself would take you know
hours or longer and you know the overload app imports it all completely
for free all the different variants all of the different sk use you don’t have
to hold any inventory yourself you don’t have to help hold any type of sk user
doing any of the fulfillment or any of it right it just makes it so easy so i
think a lot of you guys are probably getting excited i’m watching this
specific tutorial I know I did when I first discovered drop shipping and so
why is the price here listed at 562 and so that is probably a good question and
let’s go over exactly why that is so we’re back in the overload dashboard and
if we go into settings here what we’ll see is I believe they call it global
pricing structure or something like that so um what overload does by default is
when you actually download it it will apply a what’s called a global pricing
structure to your products imports and what this means if this actually ever
decides to load is it will by default apply these rules to every product that
you actually import so this means that since this cost two dollars and eighty
one cents what we actually pay ourselves not what the customer pays so we paid
two dogs in 81 cents plus shipping and we can talk about how to find that
we package shipping rates oh it says it right here 207 so 281 plus 207 I’m 40
packets shipping and so what this Oh what overload by default does is it
multiplies the product cost by two and so this is too low this means like you
know if you’re paying two dollars on all the Express then your your pricing
structure would automatically be four dollars since this product is two
dollars in 81 cents obviously two dogs in 81 cents multiplied by two is 561 and
so we’d want to come in here and actually you know change and edit all of
these you know SKU pricing structures ourselves just to make sure that they
were exactly what we wanted you know the compare at price is always really
important so we we maybe put 1997 as our sale price and our compare at price
maybe we put you know 3995 I’m sad to Siri and so this is actually
going to show the crossed out price here and our sale price and then we are going
to save and so we want to actually do these manual once you kind of get better
at things you can you know add pricing structure differentials like if you
wanted it to be multiplied by five but generally a two times multiplier is a
little bit too low when you actually take into account the cost for a package
shipping and a pack of shipping basically means that it shifts out in I
believe twelve to twenty days it’s the fastest form of drop shipping shipping
available and I always always always recommend a packet shipping because it’s
going to save you a bunch of time and money and effort actually communicating
where products are to your customers and things like that and so you always
wanted to have a packet available which we do see for all of these which is
another reason that the Gulf niche is so interesting and so that is how you
actually add a product so now if we want to actually put these products into our
collection what we’re going to do is we’re gonna come back to online store
and we’re going to go into customize and we’re going to go into our main section
here which is the featured collection and we do see our our product import
automatically into the future collection here and so what we’re going to do is
we’re going to go to into the featured collection and we’re going to actually
go to none and we’re going to go to you add collection and we’re going to
call this one featured collection one and so at creating collections is quite
easy you can apply you know different tags to like if you let’s say you have a
men’s polo line in every new men’s polo you just quickly add the men’s polo tag
to it when you’re importing the product and it’ll automatically come into these
collections it’s it’s a little bit complicated at first but I promise you
guys it’s not that particularly complicated I’m not gonna go into it
super in-depth here we’re just gonna call this you know the best golf
accessories for the modern golfer and we are going to manually select the
products here and we’re going to go to save collection and so what we’re gonna
do is we’re going to actually just grab one two three of the products that we
actually put in I’m sort by best-selling and you know if we want to add a
collection image here we can if we want to actually edit the websites SEO we can
and so now this one has been created successfully if we go to if we reload
this page we’re gonna reload it since we didn’t really do anything that
interesting anyway we’re gonna reload this page and we’re gonna go to featured
collection and we’re going to add the collection we just made which is
featured collection one and voila now we have our feature collection here and
then one of the things that I don’t like is this this grey box and so since we
have a white background here and what we’re going to do is we are going to
actually come in here excuse me and we’re going to go to general settings
and we are going to go to colors and we’re going to go to product background
and we’re gonna change it to white and so now it looks much much better
obviously we’d have to change you know the the titles here to be more SEO
friendly but guys we just created a fully functional store where people can
actually literally come in here and purchase these products they can add to
cart’ all the current functionality has figured out all that all of the payment
information once you set up Shopify payments is figured out right everything
is figured out once you set the pricing once you kind of set it up just exactly
how I showed you in the products section and so now we have a fully functional
store and all we have to do is just go to remove password but so the one last
thing that I did want to talk I did say that I was gonna set up the
newsletter we’re not gonna talk about all the different apps I use right now
because this is just a tutorial on how to get started but what we’re gonna do
is we’re going to add one more app and this app is actually called us in let’s
sail so spin a sail is a very fun little app that basically it pops up an actual
wheel that prompts people to enter their email address for a coupon and so once
we install this app here we can use the basic pro or premium just to demonstrate
it right now I’m just gonna choose this middle one and so we are going to grab
this here now I’m gonna fill out my payment information really quick and
move onto the next screen alright guys so now we are in the spin a sail
dashboard here I mean what we’re gonna do is we’re gonna go to show on website
and I just want to preview it just really quickly just to show you guys
kind of what it looks like so this would be what we would see as a user of our
site and says it says win a special prize enter your email below to spin the
wheel for a chance to win and so what this would do is once we set it up we
can say like 30% on checkout 20% on checkout 10% out on checkout and people
love gambling people love let the lottery people love winning things and
if they win a 30 percent off coupon or it feels like they do you get their
email and you get a much higher percentage that they’re actually going
to purchase from you because they feel like they won something and so that is a
beautifully easy way to actually get people to give you their email and also
increase the likelihood that they’re going to check out on your store I’m so
we’re gonna show on website here and then where we actually create our title
text and I’m not gonna go into all of this right now because I do have some
really detailed tutorials on exactly how to set these up as well but pretty much
what we do is we just come in we’d add like you know 30 percent off coupon like
today only and then you generated a coupon code in the Shopify app and you
do that just right here in discount codes so if you wanted to create like a
discount right here you literally just say you know 30% off percentage off applies to the entire order effective
date right now and then we just go to generate code we’ve grabbed this
discount code coming to spend a sale set up and we just literally put this
discount code here and we want the probability to be you know lower as the
percentage goes up obviously so we talked about that really in-depth I mean
the shop defined ninja master class but we’re not gonna go into that super in
detail right now cuz I just want to keep this very very targeted for you guys so
integration obviously we’d want to integrate with Shopify and MailChimp so
MailChimp is what’s known as a autoresponder and it’s incredibly
incredibly important guys you it gives you a completely free service up to two
thousand subscribers you can set up autoresponder campaigns so that you know
if people actually abandon your their cart but they’re about to purchase but
you know something happened maybe they got a phone call maybe you know their
dog peed on the carpet or you know whatever it is and then they stopped
they almost bought but they didn’t and so it’s so so so important to have
abandoned cart sequences and so we could talk about that and you know this really
interesting abandoned cart sequence that I actually did set up that was giving me
a ridiculous conversion rate which I’d be you know happy to talk about in a
video or in the Shopify Facebook group that we do have and so we do want to
integrate with MailChimp we can integrate with Shopify as well and we’re
going to save here we would have to set up our integration and the instructions
are right here on how to do that and so now we can we are totally set up if we
go to settings here you can just confirm that we want it to show on website and
then we’d go to save and so that is it guys now our changes have been saved I’m
all we’d have to do is integrate MailChimp and set up the MailChimp app
and then literally we would have a fully functional beautifully set up a website
free global shipping all of our shipping plans are set up all of our products are
imported with pictures HD pictures all of the you know titles and prices we’d
have to change but I show you exactly how to do that we added our social media
we added our announcement bar all we would have to do the final step is going
to be setting up these menus which we’re going to do right now so we’re gonna
come back into our main settings here we’re going to go to online store so we
do we would want to save our discount code that we did setup
and so we’re gonna go to online store and that discount code was just I was
just showing how to create one for the spin of sale and so we are going to go
to navigation and we’re gonna go to main menu here so now what we’re gonna do is
we’re just going to link both of these shops to our actual collection we made
obviously if you had a different collection um that you set up for your
bestsellers you know you could just go into collections and choose it there
after you create that collection and so we’re just going to go to collections
and we’re gonna choose the one that we set up we’re gonna apply the changes and
we’re gonna have both of these linked to the collections that we set up just
because you know we don’t have to show it again in this tutorial it’s really
about just getting a Shopify site live so we’re gonna save the menu here and
now what we see is if we go to our store if we click on shop takes us to our
collection if we should if we click on bestsellers it takes us to our
collection all the links are functional everything is officially working except
for this shop now button it’s what we would do is we would come into themes
and we’d go to customize and we would come into our slideshow slide and at the
slide link we’re going to go into collections and featured collections and
obviously you know you can make these different you can create as many
collections as you want with a ton of different products I’m all you have to
do is follow the exact same steps that we taught you on how to create a
collection and how to import products into that collection they make it super
super easy guys to create collections all we do is go into products
collections I’m create collection and we can make as
many as we want and we can link any of those different buttons to anything that
we want guys and if you haven’t already ninh just make sure you click that
subscribe button and if you want to be up-to-date on all of the new that
lifestyle ninja videos on how to make money online click those notification
bells and I want you to do one last thing go down below and leave a comment
saying I subscribe so I know that you guys are all in on making money on the
internet so I hope that was helpful guys if you want a ton more information on
everything Shopify make sure that you join our absolutely free
ninja’s Facebook group which will be linked in the description and join our
completely free Shopify and ninja mini course where we’re gonna go over a ton
of stuff about how to find the best products how to find the best suppliers
and how to find products that are just going to absolutely work for you guys so
I hope you enjoy that guys and we will see you on the next one

100 thoughts on “ Shopify Tutorial for Beginners | How to Set Up a Profitable Shopify Store Step by Step in 2019!

  1. Comment "SHOPIFY" if you want more videos like this!
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  2. For the email when you sign up for the trial, is it okay to put in your personal email account or make a new one for your Shopify?

  3. Do I have to manually order everything and put in all information for shipping or does shopify do that for you?

  4. Good info, but i just wish the Video quality was better like alot of other you tubers thanks for doing the Video.

  5. Hi Kevin. Just one question: I am located in the Philippines and the system in shipping part has an auto-populate of the peso sign in shipping rate? How can I change it to dollar sign?

  6. Thank you so much for the information. I was thinking about getting a Shopify store a long time ago. Now that I have seen this you made it easier for me. Im going to get one really soon.

  7. How do people feel about such a long shipping period though? and shipping from China to America can get pricey

  8. Where's the video he was talking about in the beginning that's supposed to be in the description. I see a little square where I'm guessing it's supposed to be. Is it just my computer?

  9. hello, thanks for this amazing videos. I've followed all the steps u showed in the video but i got stuck with orbelo. my computer keeps asking to download google chrome which i already have. once i get google chrome, it tells me that the extension is available on chrome wich I don't find. your help will be much appreciated

  10. Im trying to get into shopify and im 16, always been a dream to have an online shopify sales business. Any tips?

  11. I have a Shopify page, a friend created,,but I have no idea how to navigate or manage,,,are you available for some one on one guidance?I am selling vintage and antiques,,Thanks,,Norma

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  14. Thanks for this but Im confused about one thing when your adding products how do you know the main supplier will even have that product and when the customer sees that product and they want it in say blue and its not really there

  15. Ps… I also know drop shipping isnt illegal but how can or are you or we taking photos from other websites and making it our own their photos isnt that illegal? Especially if we dont even have that particular product

  16. Oh ya one more thing am I allowed to sell or resell major brands like Rebecca Minkoff or Marc Jacobs products because if not then arent the other items people sell also well known name brands

  17. Hey all, I have started a similar journey with drop shipping on my Chanel and it would be great to share with an audience. Feel free to come by and we can share some ideas

  18. Great video, I am working as a Shopify expert for more than 2 years. I will give the following tips to every beginner

    1) Show some patience This is not a short cust business

    2) Gain some organic traffic with paid ads like SEO, Blogging etc

    3) Keep Testing and learning from your mistakes


  19. HELP!! I was denied access for the SHOP feature and can't tag my items when I post now… I've tried resubmitting the acceptance, but it won't allow me too. I have had zero luck finding any support contact info and all of my email and social media reach out attempts have been ignored. I don't want to delete my IG and start over

  20. If Any of you are thinking about buying Kevin Shopify course you need to see this first! https://youtu.be/mAm7kiQ-IMo

  21. Absolutely amazing video!! Its exactly what I was looking for to get started with Shopify. Thank you for putting out quality info! Ive seen so many videos on this but you have the right mindset BY FAR!! Cant wait to watch all the videos. Hell I was creating my Shopify store right along with the video lol!!

  22. So with drop shipping, Im buying after they purchased and putting in their address as for the shipping?

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  25. Oh, if you could just slow down. You give so much info but you talked so fast… I know I missed a lot.

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  27. This was a very informative video. The only thing that I would like to have seen was how to add products that are not on an app and for you to slow down a little while giving the information. I will be subscribing.

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  30. thank you for this VD it is really good but one thing did confuse me is who does the shipping do you buy all does products or what?

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  32. I'm very interested to know which apps u used to improve your shopify sales…, I'm learning a lot from this channel… Keep Going 休休

  33. i can help for free if you cant get first sale, reach my channel and visit pinned video/url.. thanks, not selling anything! just trying to help others!

  34. Thank you for the info! Great video. I had a shopify store for awhile and loved it. A bit of a learning curve but easy to manage once you get it started.

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  37. Thank you so much please keep the videos coming because I can see where I should be focusing on and saves me so much time being confused on where to start 歹


  39. I do not see sop now button on my Shopify account when I create it. Please suggest why I do not get that button on my slideshow

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